Exam 14: Media and Culture Theories: Commodification of Culture and Mediatization

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Like content producers for more traditional media, those who make content for advertising-based social media are bound by the same legal and ethical restraints that encourage responsibility.

(True/False)
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Mediatization Theory attempts to explain both microscopic and macroscopic mass communication processes.

(True/False)
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Some mediatization theorists argue that we have entered a phase of ______, where the changes in social institutions already caused by media are beginning to create ever more profound changes.

(Multiple Choice)
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Most social media companies, mirroring the ideals of early libertarian theorists, embrace free speech, arguing that they are serving the public interest by allowing whatever content the public wants to circulate.

(True/False)
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Mediatization theory has become a dominant theory for cultural studies researchers in Europe.

(True/False)
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Social media companies create computer algorithms to filter content posted to their platforms that are designed to _______.

(Multiple Choice)
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According to Jeremy Tunstall, American mass media have been so successful in selling their cultural commodities worldwide because ______.

(Multiple Choice)
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One common criticism of Mediatization Theory is that _______.

(Multiple Choice)
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Misandry is the extreme framing of feminist views as anti-male.

(True/False)
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Unlike content producers on more traditional media, people who post content to social media aren't bound by the legal and ethical restraints that those older forms of media must follow.

(True/False)
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