Exam 3: Normative Theories of Mass Communication
Exam 1: Understanding and Evaluating Mass Communication Theory30 Questions
Exam 2: Establishing the Terms of the Debate Over Media: The First Trend in Mass Communication Theorymass Society and Propaganda Theories30 Questions
Exam 3: Normative Theories of Mass Communication28 Questions
Exam 4: The Emergence of the Media-Effects Trend in Mass Communication Theory30 Questions
Exam 5: The Consolidation of the Media Effects Trend30 Questions
Exam 6: The Emergence of the Critical Cultural Trend in North America30 Questions
Exam 7: Theories of Media and Social Learning30 Questions
Exam 8: Theories of Media and Human Development27 Questions
Exam 9: Audience Theories: Uses and Reception30 Questions
Exam 10: Theories of Media Cognition and Information Processing30 Questions
Exam 11: Effect of Media on Knowledge, Information, and Perception of Social Issues30 Questions
Exam 12: Effect of Media on Community and Everyday Culture29 Questions
Exam 13: Media and Culture Theories: Meaning Making in the Social World30 Questions
Exam 14: Media and Culture Theories: Commodification of Culture and Mediatization30 Questions
Select questions type
The marketplace of ideas theory assumes that ideas are like commodities that can be bought and sold, with better products outperforming others.
Free
(True/False)
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Correct Answer:
True
The idea that government allows business to operate freely and without official intrusion is called ________.
Free
(Multiple Choice)
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Correct Answer:
D
One area in which propaganda and mass society theories differ is in their demands for tougher media regulation.
(True/False)
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Libertarianism depends on two factors to produce "truth." One is a rational, involved public, and the other is _______.
(Multiple Choice)
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Recognizing that legacy media are indeed for-profit businesses, Social Responsibility Theory argues that media professionals, in order to ensure their outlets stay in business, should first and foremost be accountable to their employers and the market.
(True/False)
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One of the limitations in relying on professionalism to ensure proper function of the American media system is that fact that, in contrast with other professions, media practitioners tend to have less independent control over their work.
(True/False)
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In Hallin's sphere-of-influence model, legitimate debate appears on the front and home pages of American newspapers, in their opinion sections, and on the Sunday morning television news roundtables.
(True/False)
5.0/5
(72)
One reason that media industries adopt professional standards and codes of ethics is to provide a means of licensing practitioners.
(True/False)
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______ is a form of journalism noted for scathing coverage of political and business corruption.
(Multiple Choice)
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Ronan Farrow's magazine story exposing the sexual assaults and other crimes against women committed by Hollywood producer Harvey Weinstein unleased the #MeToo Movement. Farrow could rightly be called a modern-day muckraker.
(True/False)
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Most nations in the world have adopted Social Responsibility Theory as their guiding normative media theory.
(True/False)
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Early broadcasters fiercely resisted federal regulation of the airwaves, arguing that the market would best serve their interest.
(True/False)
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Which of the following is an example of a normative theory?
(Multiple Choice)
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Many observers believe that the Internet opens public discourse up to a wide variety of topics and issues that legacy media simply would not because they were simply not worthy of being heard. In other words, these ideas, once in the _______, are now more likely to be discussed.
(Multiple Choice)
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Several governments around the world, especially in emerging nations, embrace the Revolutionary concept normative theory.
(True/False)
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Agenda cutting occurs when breaking news "cuts into" a media outlet's already prepared news agenda.
(True/False)
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_______ theory is a normative theory that suggested that all forms of communication be under the control of a governing elite or authorities.
(Multiple Choice)
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