Exam 9: Audience Theories: Uses and Reception

In the fraction of selection, the expectation of reward for a given media choice is divided by the effort required to access and enjoy it.

Active audience theories ask, "Should people be seeking information or entertainment from media?" and "What are the consequences for society when people routinely choose to use media in certain ways?"

Surveillance of the environment by journalists is an example of a media ____.

You tune in to Netflix's Stranger Things simply to be delighted by the situations its characters inevitably find themselves in. Watching is fun. You are enjoying the show for its ______ value.

When Janice Radway questioned the readers of romance novels, she found that _____.

The reception studies approach was consciously developed as a complement to effects-trend notions.

The Internet-with users rather than audiences-is an important factor in the revival of uses-and-gratifications theory.

Entertainment theory is interested in _____.

When active-audience theorists say that audience members are often obstinate, they mean that content consumers are _______.

In the fraction of selection, expectation of reward is divided by ________.________