Audience "Activity" Can Include "Utility," the Idea That Media Have

Q11: A negative media function, for example poorly

Q12: According to uses and gratifications theory, we

Q13: A preferred reading and a dominant reading

Q14: Mood management theory argues that a predominant

Q15: According to the Selective Exposure Self and

Q17: Media texts that are fundamentally ambiguous and

Q18: When the meaning we make from a

Q19: Uses-and-gratification researchers are intrigued by computer-mediated-communication's asynchroneity,

Q20: You regularly watch a certain television program

Q21: In the fraction of selection, the expectation