Question 1

Why is ROI not considered an ideal qualitative measurement for social media?

Accepted Answer

A)  Reach and frequency don't translate over to social media. 
B)  Many brands don't pay for social media, so ROI is less important to them. 
C)  It is difficult to tie increased sales to qualitative metrics like share of voice and sentiment analysis. 
D)  ROI requires sales figures, and most brands are not engaged in social commerce. 
E)  Reach and frequency are hard to measure on social media channels. 
A)  Reach and frequency don't translate over to social media. 
B)  Many brands don't pay for social media, so ROI is less important to them. 
C)  It is difficult to tie increased sales to qualitative metrics like share of voice and sentiment analysis. 
D)  ROI requires sales figures, and most brands are not engaged in social commerce. 
E)  Reach and frequency are hard to measure on social media channels.

Question 2

The key metric of the California Tortilla marketing campaign was the:

Accepted Answer

A)  number of Likes on each campaign-related Facebook post. 
B)  number of Shares on each campaign-related Facebook post. 
C)  number of Likes on each campaign-related Instagram post. 
D)  number of Shares on each campaign-related Instagram post. 
E)  number of customer pictures posted on Instagram. 
A)  number of Likes on each campaign-related Facebook post. 
B)  number of Shares on each campaign-related Facebook post. 
C)  number of Likes on each campaign-related Instagram post. 
D)  number of Shares on each campaign-related Instagram post. 
E)  number of customer pictures posted on Instagram.

Why is ROI not considered an ideal qualitative measurement for social media?

The key metric of the California Tortilla marketing campaign was the:

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters

Exam 13: Social Media Monitoring

Why is ROI not considered an ideal qualitative measurement for social media?

The key metric of the California Tortilla marketing campaign was the:

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters