Question 1

When marketing on Twitter, brands should :

Accepted Answer

A)  a void offering special deals. 
B)  e nsure that they provide plenty of product announcements and promotions. 
C)  f ocus on relationships. 
D)  i gnore feedback and comments from other Twitter users. 
E)  n ever retweet. 
A)  a void offering special deals. 
B)  e nsure that they provide plenty of product announcements and promotions. 
C)  f ocus on relationships. 
D)  i gnore feedback and comments from other Twitter users. 
E)  n ever retweet. C

Question 2

It is important for a brand to identify the unique value it can bring to its Twitter followers.

Accepted Answer

A) True 
 B)False  True

Question 3

Explain why the classic 'This is What I'm Doing Now' tweet is less effective for a brand or company.

Accepted Answer

The classic tweet doesn't help a company communicate a product or branding message as effectively as the five other tweet types. It can help create a human voice but should not be used as frequently as the other types of tweets.

Question 4

Microblogs have become a source of :

Accepted Answer

A)  s pecial offers. 
B)  n ews and citizen journalism. 
C)  s pam. 
D)  f ake accounts. 
E)  a dvertising. 
A)  s pecial offers. 
B)  n ews and citizen journalism. 
C)  s pam. 
D)  f ake accounts. 
E)  a dvertising.

Question 5

The equal ratio strategy describes when one follows lots of other profiles and hope they decide to follow back.

Accepted Answer

A) True 
 B)False

Question 6

It is considered a best practice for a brand to use its logo as its Twitter avatar.

Accepted Answer

A) True 
 B)False

Question 7

What is one disadvantage of the mass follow strategy?

Accepted Answer

A)  It takes a long time to gather followers. 
B)  It may require a company to follow its competitors. 
C)  It is costly. 
D)  Most of the users who follow back are mass marketers and spammers and will not see the tweets. 
E)  It requires a much more hands on approach to managing followers. 
A)  It takes a long time to gather followers. 
B)  It may require a company to follow its competitors. 
C)  It is costly. 
D)  Most of the users who follow back are mass marketers and spammers and will not see the tweets. 
E)  It requires a much more hands on approach to managing followers.

Question 8

How does Twitter make other social media tools more effective?

Accepted Answer

A)  It provides a distribution outlet that can reach millions of people. 
B)  It has better tracking than other social media channels. 
C)  It creates a synergistic relationship between social networks. 
D)  As Twitter grows, so does social media usage in general. 
E)  Brands are able to grow their other social networks through Twitter. 
A)  It provides a distribution outlet that can reach millions of people. 
B)  It has better tracking than other social media channels. 
C)  It creates a synergistic relationship between social networks. 
D)  As Twitter grows, so does social media usage in general. 
E)  Brands are able to grow their other social networks through Twitter.

Question 9

One should not include links to other social media platforms on a profile page on Twitter.

Accepted Answer

A) True 
 B)False

Question 10

Which statement is false ?

Accepted Answer

A)  Twitter accounts with few followers lack credibility. 
B)  The quantity of Twitter followers is more important than the quality of the follower profiles. 
C)  The 'Suggested People ' feature on Twitter identifies people with similar interest to those profiles currently being followed. 
D)  The targeted follow strategy is the most effective way to achieve marketing objectives. 
E)  It is important to promote your Twitter profile across other social networks. 
A)  Twitter accounts with few followers lack credibility. 
B)  The quantity of Twitter followers is more important than the quality of the follower profiles. 
C)  The 'Suggested People ' feature on Twitter identifies people with similar interest to those profiles currently being followed. 
D)  The targeted follow strategy is the most effective way to achieve marketing objectives. 
E)  It is important to promote your Twitter profile across other social networks.

Question 11

Odeo was the first microblogging service.

Accepted Answer

A) True 
 B)False

Question 12

The best content a brand can provide on Twitter is :

Accepted Answer

A)  t hat which includes photos or links to external content. 
B)  i nteresting, fun, and valuable. 
C)  v aried and covers multiple topics and themes. 
D)  a ppealing to the identified personas. 
E)  a  special offer not found anywhere else. 
A)  t hat which includes photos or links to external content. 
B)  i nteresting, fun, and valuable. 
C)  v aried and covers multiple topics and themes. 
D)  a ppealing to the identified personas. 
E)  a  special offer not found anywhere else.

Question 13

Which of the following is likely to generate the highest click through rate to your Twitter account?

Accepted Answer

A)  Follow me on Twitter. 
B)  You should follow me on Twitter here (link) . 
C)  I'm on Twitter. 
D)  I need more followers. 
E)  You should follow me on Twitter. 
A)  Follow me on Twitter. 
B)  You should follow me on Twitter here (link) . 
C)  I'm on Twitter. 
D)  I need more followers. 
E)  You should follow me on Twitter.

Question 14

Why is Twitter a useful channel for building personas?

Accepted Answer

A)  The hashtag is an important tool for identifying personas. 
B)  It allows a marketer to listen to what the target audience is talking about, and develop personas based on those topics. 
C)  The search function allows a marketer to easily study different users and their interests. 
D)  The ability to directly contact users allows marketers to connect with personas directly. 
E)  Marketers can develop personas based on the topics most discussed in its Twitter stream. 
A)  The hashtag is an important tool for identifying personas. 
B)  It allows a marketer to listen to what the target audience is talking about, and develop personas based on those topics. 
C)  The search function allows a marketer to easily study different users and their interests. 
D)  The ability to directly contact users allows marketers to connect with personas directly. 
E)  Marketers can develop personas based on the topics most discussed in its Twitter stream.

Question 15

What is one element that is universal across microblogging and social platforms?

Accepted Answer

A)  The marketing objectives. 
B)  Peoples' value and interests. 
C)  The ability to identify influencers. 
D)  Peoples' need for deals. 
E)  The ability for a brand to broadcast its marketing message. 
A)  The marketing objectives. 
B)  Peoples' value and interests. 
C)  The ability to identify influencers. 
D)  Peoples' need for deals. 
E)  The ability for a brand to broadcast its marketing message.

Question 16

Why does Twitter require strong writing skills?

Accepted Answer

A)  It is a social platform that many writers use, so the expectations are higher. 
B)  Brands need to find different ways to communicate the same message. 
C)  Standing out from a sea of tweets requires creativity. 
D)  It requires a brand to be persuasive and interesting in a very limited number of words. 
E)  Providing value requires a well-honed ability to communicate clearly. 
A)  It is a social platform that many writers use, so the expectations are higher. 
B)  Brands need to find different ways to communicate the same message. 
C)  Standing out from a sea of tweets requires creativity. 
D)  It requires a brand to be persuasive and interesting in a very limited number of words. 
E)  Providing value requires a well-honed ability to communicate clearly.

Question 17

What type of tweet category is described as "Look at What I've Been Doing"?

Accepted Answer

A)  Classic tweets 
B)  Entertainment tweets 
C)  Question tweets 
D)  Opinion tweets 
E)  Picture tweets 
A)  Classic tweets 
B)  Entertainment tweets 
C)  Question tweets 
D)  Opinion tweets 
E)  Picture tweets

Question 18

What are three considerations for a company when building an effective Twitter channel?

Accepted Answer

1. Do not market too much.
2. Post updat

Question 19

One use of microblogging is to start a discussion or participate in an existing conversation.

Accepted Answer

A) True 
 B)False

Question 20

What is the most important element of microblogging?

Accepted Answer

A)  It is found on 'tumblelogs.' 
B)  It only occurs on Twitter. 
C)  The content must be unique. 
D)  It must be short. 
E)  It must be developed in conjunction with other social networking sites. 
A)  It is found on 'tumblelogs.' 
B)  It only occurs on Twitter. 
C)  The content must be unique. 
D)  It must be short. 
E)  It must be developed in conjunction with other social networking sites.

When marketing on Twitter, brands should :

It is important for a brand to identify the unique value it can bring to its Twitter followers.

Explain why the classic 'This is What I'm Doing Now' tweet is less effective for a brand or company.

Microblogs have become a source of :

The equal ratio strategy describes when one follows lots of other profiles and hope they decide to follow back.

It is considered a best practice for a brand to use its logo as its Twitter avatar.

What is one disadvantage of the mass follow strategy?

How does Twitter make other social media tools more effective?

One should not include links to other social media platforms on a profile page on Twitter.

Which statement is false ?

Odeo was the first microblogging service.

The best content a brand can provide on Twitter is :

Which of the following is likely to generate the highest click through rate to your Twitter account?

Why is Twitter a useful channel for building personas?

What is one element that is universal across microblogging and social platforms?

Why does Twitter require strong writing skills?

What type of tweet category is described as "Look at What I've Been Doing"?

What are three considerations for a company when building an effective Twitter channel?

One use of microblogging is to start a discussion or participate in an existing conversation.

What is the most important element of microblogging?

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters

Exam 6: Microblogging

When marketing on Twitter, brands should :

It is important for a brand to identify the unique value it can bring to its Twitter followers.

Explain why the classic 'This is What I'm Doing Now' tweet is less effective for a brand or company.

Microblogs have become a source of :

The equal ratio strategy describes when one follows lots of other profiles and hope they decide to follow back.

It is considered a best practice for a brand to use its logo as its Twitter avatar.

What is one disadvantage of the mass follow strategy?

How does Twitter make other social media tools more effective?

One should not include links to other social media platforms on a profile page on Twitter.

Which statement is false ?

Odeo was the first microblogging service.

The best content a brand can provide on Twitter is :

Which of the following is likely to generate the highest click through rate to your Twitter account?

Why is Twitter a useful channel for building personas?

What is one element that is universal across microblogging and social platforms?

Why does Twitter require strong writing skills?

What type of tweet category is described as "Look at What I've Been Doing"?

What are three considerations for a company when building an effective Twitter channel?

One use of microblogging is to start a discussion or participate in an existing conversation.

What is the most important element of microblogging?

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters