Question 1

Stock photography is :

Accepted Answer

A)  more spontaneous than user generated photography. 
B)  professional photography produced by agencies or photo libraries. 
C)  typically free. 
D)  very helpful for photo sharing. 
E)  the best way for a company to demonstrate its expertise in a particular area. 
A)  more spontaneous than user generated photography. 
B)  professional photography produced by agencies or photo libraries. 
C)  typically free. 
D)  very helpful for photo sharing. 
E)  the best way for a company to demonstrate its expertise in a particular area. B

Question 2

Explain why the customer should be the center of your marketing efforts on photo sharing sites.

Accepted Answer

If all the photos are posted by the company or brand, consumers will be less likely to be involved. The goal is to have the consumers share information themselves. That will be much more effective.

Question 3

What is behind the growth in photo sharing?

Accepted Answer

A)  The growth of Facebook and its photo sharing tools. 
B)  The growth of smartphones. 
C)  The growth of digital cameras. 
D)  Companies recognize it can be an effective marketing strategy. 
E)  The growth of sites like Flickr make it much easier. 
A)  The growth of Facebook and its photo sharing tools. 
B)  The growth of smartphones. 
C)  The growth of digital cameras. 
D)  Companies recognize it can be an effective marketing strategy. 
E)  The growth of sites like Flickr make it much easier. B

Question 4

The first photo sharing site was :

Accepted Answer

A)  Webshots. 
B)  Photobucket. 
C)  Flickr. 
D)  Snapfish. 
E)  Facebook. 
A)  Webshots. 
B)  Photobucket. 
C)  Flickr. 
D)  Snapfish. 
E)  Facebook.

Question 5

Flickr was the first photo sharing site.

Accepted Answer

A) True 
 B)False

Question 6

Imgur appeals mostly to :

Accepted Answer

A)  smartphone users because of its mobile interface. 
B)  former Webshots customers. 
C)  the Library of Congress. 
D)  those who appreciate storytelling. 
E)  users who do not wish to pay for photo storage. 
A)  smartphone users because of its mobile interface. 
B)  former Webshots customers. 
C)  the Library of Congress. 
D)  those who appreciate storytelling. 
E)  users who do not wish to pay for photo storage.

Question 7

Which statement is false ?

Accepted Answer

A)  Sharing photos can provide a human face to a company. 
B)  The cost of sharing images online is low. 
C)  A photo sharing strategy will require a large time commitment. 
D)  Photos often show up on the first page of search engine results. 
E)  Photos can be used to influence buyer mood. 
A)  Sharing photos can provide a human face to a company. 
B)  The cost of sharing images online is low. 
C)  A photo sharing strategy will require a large time commitment. 
D)  Photos often show up on the first page of search engine results. 
E)  Photos can be used to influence buyer mood.

Question 8

Why is it important for a company to stay connected on a photo sharing site?

Accepted Answer

A)  It boosts search engine optimization. 
B)  People have short attention spans. 
C)  Interacting with other users help draw people back to your content. 
D)  It generates buzz and interest. 
E)  It puts a human face to the company. 
A)  It boosts search engine optimization. 
B)  People have short attention spans. 
C)  Interacting with other users help draw people back to your content. 
D)  It generates buzz and interest. 
E)  It puts a human face to the company.

Question 9

Marketers should be constantly changing and updating their images.

Accepted Answer

A) True 
 B)False

Question 10

Why is it important to use social networking tools when posting photos to photo-sharing sites?

Accepted Answer

Simply posting a photo doesn't

Question 11

What is a worry that companies may have about sharing photos?

Accepted Answer

A)  Their photos may be used inappropriately. 
B)  Users may tag the photos incorrectly. 
C)  They may not receive comments on all photos. 
D)  Trade secrets may be uncovered through the images they share. 
E)  Their photos may be stolen by the competition. 
A)  Their photos may be used inappropriately. 
B)  Users may tag the photos incorrectly. 
C)  They may not receive comments on all photos. 
D)  Trade secrets may be uncovered through the images they share. 
E)  Their photos may be stolen by the competition.

Question 12

Which photo sharing website was first used by the White House official photographer?

Accepted Answer

A)  Facebook 
B)  Photobucket 
C)  Webshots 
D)  Google 
E)  Flickr 
A)  Facebook 
B)  Photobucket 
C)  Webshots 
D)  Google 
E)  Flickr

Question 13

One of the best practices in marketing through photo sharing is to stage the product professionally before taking the photo.

Accepted Answer

A) True 
 B)False

Question 14

Which statement is true ?

Accepted Answer

A)  All photos posted on sharing sites must contain original content. 
B)  It is most effective for a company to focus all efforts on a single photo sharing site. 
C)  A clear call to action on all posted photos helps drive website traffic. 
D)  Tagging images with relevant keywords helps users find images easier. 
E)  Due to its restrictive nature, Creative Commons licensing should be avoided. 
A)  All photos posted on sharing sites must contain original content. 
B)  It is most effective for a company to focus all efforts on a single photo sharing site. 
C)  A clear call to action on all posted photos helps drive website traffic. 
D)  Tagging images with relevant keywords helps users find images easier. 
E)  Due to its restrictive nature, Creative Commons licensing should be avoided.

Question 15

Typically the most popular images are those that are carefully planned and staged.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following does not describe a photo sharing site?

Accepted Answer

A)  It lets users upload images. 
B)  It provides photo organization tools, like albums or galleries. 
C)  It allows users to comment and rate other photos. 
D)  It allows users to tag photos with relevant keywords. 
E)  It lets people buy or license images. 
A)  It lets users upload images. 
B)  It provides photo organization tools, like albums or galleries. 
C)  It allows users to comment and rate other photos. 
D)  It allows users to tag photos with relevant keywords. 
E)  It lets people buy or license images.

Question 17

What is a photo sharing site?

Accepted Answer

A)  A website that provides stock photography. 
B)  A website that allows users to upload photos for public or private viewing. 
C)  A website with photos that lets viewers download them. 
D)  A website that lets you upload photos from your mobile phone. 
E)  A website that monetizes user generated photos and images. 
A)  A website that provides stock photography. 
B)  A website that allows users to upload photos for public or private viewing. 
C)  A website with photos that lets viewers download them. 
D)  A website that lets you upload photos from your mobile phone. 
E)  A website that monetizes user generated photos and images.

Question 18

The Library of Congress used which photo sharing website?

Accepted Answer

A)  Webshots 
B)  Photobucket 
C)  Flickr 
D)  Instagram 
E)  Pinterest 
A)  Webshots 
B)  Photobucket 
C)  Flickr 
D)  Instagram 
E)  Pinterest

Question 19

Unlike video sharing and other social media tools, target audiences are not as important for photo sharing.

Accepted Answer

A) True 
 B)False

Question 20

Image sharing can help drive web traffic to a website.

Accepted Answer

A) True 
 B)False

Stock photography is :

Explain why the customer should be the center of your marketing efforts on photo sharing sites.

What is behind the growth in photo sharing?

The first photo sharing site was :

Flickr was the first photo sharing site.

Imgur appeals mostly to :

Which statement is false ?

Why is it important for a company to stay connected on a photo sharing site?

Marketers should be constantly changing and updating their images.

Why is it important to use social networking tools when posting photos to photo-sharing sites?

What is a worry that companies may have about sharing photos?

Which photo sharing website was first used by the White House official photographer?

One of the best practices in marketing through photo sharing is to stage the product professionally before taking the photo.

Which statement is true ?

Typically the most popular images are those that are carefully planned and staged.

Which of the following does not describe a photo sharing site?

What is a photo sharing site?

The Library of Congress used which photo sharing website?

Unlike video sharing and other social media tools, target audiences are not as important for photo sharing.

Image sharing can help drive web traffic to a website.

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters

Exam 9: Marketing on Photo Sharing Sites

Stock photography is :

Explain why the customer should be the center of your marketing efforts on photo sharing sites.

What is behind the growth in photo sharing?

The first photo sharing site was :

Flickr was the first photo sharing site.

Imgur appeals mostly to :

Which statement is false ?

Why is it important for a company to stay connected on a photo sharing site?

Marketers should be constantly changing and updating their images.

Why is it important to use social networking tools when posting photos to photo-sharing sites?

What is a worry that companies may have about sharing photos?

Which photo sharing website was first used by the White House official photographer?

One of the best practices in marketing through photo sharing is to stage the product professionally before taking the photo.

Which statement is true ?

Typically the most popular images are those that are carefully planned and staged.

Which of the following does not describe a photo sharing site?

What is a photo sharing site?

The Library of Congress used which photo sharing website?

Unlike video sharing and other social media tools, target audiences are not as important for photo sharing.

Image sharing can help drive web traffic to a website.

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters