Question 1

An example of a Q&A site is:

Accepted Answer

A)  Stumbleupon. 
B)  Reddit. 
C)  Quora. 
D)  Compuserve. 
E)  Google. 
A)  Stumbleupon. 
B)  Reddit. 
C)  Quora. 
D)  Compuserve. 
E)  Google. C

Question 2

Q&A sites are the best place to promote a product.

Accepted Answer

A) True 
 B)False  False

Question 3

Describe the best practices for online discussions on the platforms discussed in this chapter.

Accepted Answer

1. Stick to the topic to avoid inconveniencing other users.
2. Search the forum before posting a question to ensure it has not been already discussed.
3. Use good grammar and capitalization, as these are important to preserve credibility and the professional reputation of a social media marketer.
4. Do not encourage trolls or behave as one.
5. Do not double post.
6. Do not create a sock puppet (a false online identity that supports a person, company or its allies).

Question 4

A Q&A site lets people pose questions and receive answers back.

Accepted Answer

A) True 
 B)False

Question 5

In addition to stand-alone discussion boards, all of these sites include discussion boards as part of their features except :

Accepted Answer

A)  LinkedIn. 
B)  Google. 
C)  Yahoo. 
D)  Microsoft Windows Live. 
E)  All of these sites include discussion boards. 
A)  LinkedIn. 
B)  Google. 
C)  Yahoo. 
D)  Microsoft Windows Live. 
E)  All of these sites include discussion boards.

Question 6

Social news sites are appealing to marketers because they can generate moderate amounts of traffic even for smaller stories or websites.

Accepted Answer

A) True 
 B)False

Question 7

Q&A sites are the oldest form of social media.

Accepted Answer

A) True 
 B)False

Question 8

Which statement is true ?

Accepted Answer

A)  Q&A sites are an effective medium to demonstrate thought leadership and expertise. 
B)  Q&A sites are ideal for product promotion. 
C)  It is difficult to build trust on a Q&A site. 
D)  Networking is less effective on a Q&A site than on a social news site. 
E)  Consumers trust discussion forums more than Q&A sites. 
A)  Q&A sites are an effective medium to demonstrate thought leadership and expertise. 
B)  Q&A sites are ideal for product promotion. 
C)  It is difficult to build trust on a Q&A site. 
D)  Networking is less effective on a Q&A site than on a social news site. 
E)  Consumers trust discussion forums more than Q&A sites.

Question 9

Which statement is false ?

Accepted Answer

A)  Discussion boards are the youngest of the three types of sites discussed in this chapter. 
B)  Online news readership has overtaken newspaper readership. 
C)  Quora has helped create new interest in Q&A sites. 
D)  News has become more personal and social. 
E)  Q&A sites provide firms with innovative ways to build brands. 
A)  Discussion boards are the youngest of the three types of sites discussed in this chapter. 
B)  Online news readership has overtaken newspaper readership. 
C)  Quora has helped create new interest in Q&A sites. 
D)  News has become more personal and social. 
E)  Q&A sites provide firms with innovative ways to build brands.

Question 10

What is the most important factor in an article's success on a social news site?

Accepted Answer

A)  The social news site that is selected for a specific target audience and topic. 
B)  The article title. 
C)  The quality of the content. 
D)  The popularity and reputation of the article submitter. 
E)  The level of discussion surrounding the article. 
A)  The social news site that is selected for a specific target audience and topic. 
B)  The article title. 
C)  The quality of the content. 
D)  The popularity and reputation of the article submitter. 
E)  The level of discussion surrounding the article.

Question 11

One of the earliest types of social media is the discussion board.

Accepted Answer

A) True 
 B)False

Question 12

Social news sites have affected the way news is consumed today.

Accepted Answer

A) True 
 B)False

Question 13

What was the Digg moment?

Accepted Answer

A)  Digg's refusal to alter its voting technology. 
B)  The Paris Hilton cell phone incident. 
C)  Its lack of editors. 
D)  A major site redesign and policy changes. 
E)  Its constant focus on technology news. 
A)  Digg's refusal to alter its voting technology. 
B)  The Paris Hilton cell phone incident. 
C)  Its lack of editors. 
D)  A major site redesign and policy changes. 
E)  Its constant focus on technology news.

Question 14

What is a social news site?

Accepted Answer

A)  A site that lets users submit links to sites that they find interesting. 
B)  A site that lets users submit links to news stories or other web pages to be ranked and displayed. 
C)  A discussion forum that discusses recent and relevant news stories. 
D)  A site where users can select content from an assortment of major news outlets. 
E)  A social network that focuses on recent and relevant news stories. 
A)  A site that lets users submit links to sites that they find interesting. 
B)  A site that lets users submit links to news stories or other web pages to be ranked and displayed. 
C)  A discussion forum that discusses recent and relevant news stories. 
D)  A site where users can select content from an assortment of major news outlets. 
E)  A social network that focuses on recent and relevant news stories.

Question 15

A moderator:

Accepted Answer

A)  is the only person allowed to flame others. 
B)  manages the programming details required to maintain a site. 
C)  is responsible for backing up the discussion boards. 
D)  facilitates discussions and enforces forum policies. 
E)  cannot remove forum content. 
A)  is the only person allowed to flame others. 
B)  manages the programming details required to maintain a site. 
C)  is responsible for backing up the discussion boards. 
D)  facilitates discussions and enforces forum policies. 
E)  cannot remove forum content.

Question 16

In their original form, discussion board use is growing.

Accepted Answer

A) True 
 B)False

Question 17

Social Bookmarking sites allow users to do all of these things except :

Accepted Answer

A)  store, organize, search and mange "bookmarks" of web pages. 
B)  organize them by tags, single word descriptors that categorize the bookmark. 
C)  search social bookmarking sites using the descriptor to find content and bookmark that content within their own accounts. 
D)  monetize their traffic. 
E)  all of these are correct. 
A)  store, organize, search and mange "bookmarks" of web pages. 
B)  organize them by tags, single word descriptors that categorize the bookmark. 
C)  search social bookmarking sites using the descriptor to find content and bookmark that content within their own accounts. 
D)  monetize their traffic. 
E)  all of these are correct.

Question 18

On discussion forums, a troll is:

Accepted Answer

A)  another way to describe a 'sock puppet.' 
B)  someone caught using ALL CAPS in a forum post. 
C)  a new forum user. 
D)  a person who uses a misleading avatar. 
E)  someone who attacks or personally insults other users. 
A)  another way to describe a 'sock puppet.' 
B)  someone caught using ALL CAPS in a forum post. 
C)  a new forum user. 
D)  a person who uses a misleading avatar. 
E)  someone who attacks or personally insults other users.

Question 19

Which of the following social news sites takes a humorous view of the news?

Accepted Answer

A)  Fark 
B)  Digg 
C)  Reddit 
D)  Buzzfeed 
E)  Upworthy 
A)  Fark 
B)  Digg 
C)  Reddit 
D)  Buzzfeed 
E)  Upworthy

Question 20

Describe the role of mobile in the future of social commerce.

Accepted Answer

Most marketers believe that mobile is ke

An example of a Q&A site is:

Q&A sites are the best place to promote a product.

Describe the best practices for online discussions on the platforms discussed in this chapter.

A Q&A site lets people pose questions and receive answers back.

In addition to stand-alone discussion boards, all of these sites include discussion boards as part of their features except :

Social news sites are appealing to marketers because they can generate moderate amounts of traffic even for smaller stories or websites.

Q&A sites are the oldest form of social media.

Which statement is true ?

Which statement is false ?

What is the most important factor in an article's success on a social news site?

One of the earliest types of social media is the discussion board.

Social news sites have affected the way news is consumed today.

What was the Digg moment?

What is a social news site?

A moderator:

In their original form, discussion board use is growing.

Social Bookmarking sites allow users to do all of these things except :

On discussion forums, a troll is:

Which of the following social news sites takes a humorous view of the news?

Describe the role of mobile in the future of social commerce.

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters

Exam 10: Social Bookmarking and News Aggregation, Collaboration

An example of a Q&A site is:

Q&A sites are the best place to promote a product.

Describe the best practices for online discussions on the platforms discussed in this chapter.

A Q&A site lets people pose questions and receive answers back.

In addition to stand-alone discussion boards, all of these sites include discussion boards as part of their features except :

Social news sites are appealing to marketers because they can generate moderate amounts of traffic even for smaller stories or websites.

Q&A sites are the oldest form of social media.

Which statement is true ?

Which statement is false ?

What is the most important factor in an article's success on a social news site?

One of the earliest types of social media is the discussion board.

Social news sites have affected the way news is consumed today.

What was the Digg moment?

What is a social news site?

A moderator:

In their original form, discussion board use is growing.

Social Bookmarking sites allow users to do all of these things except :

On discussion forums, a troll is:

Which of the following social news sites takes a humorous view of the news?

Describe the role of mobile in the future of social commerce.

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters