Question 1

Purchased services are organized around:

Accepted Answer

A)  the target audience. 
B)  the chosen strategies. 
C)  the goals of the business. 
D)  the SMM planning cycle. 
E)  n one of these; all purchased services are different. 
A)  the target audience. 
B)  the chosen strategies. 
C)  the goals of the business. 
D)  the SMM planning cycle. 
E)  n one of these; all purchased services are different. D

Question 2

The editorial calendar is a new tool for digital publishers.

Accepted Answer

A) True 
 B)False  False

Question 3

The tool "Mention:"

Accepted Answer

A)  allows business users to see a variety of metrics about the use and popularity of posts. 
B)  allows the business user to create alerts and be notified when it appears on the web. 
C)  monitors activity on Facebook, Twitter, and LinkedIn. 
D)  monitors activity on Yelp, Foursquare, and Citysearch. 
E)  none of these. 
A)  allows business users to see a variety of metrics about the use and popularity of posts. 
B)  allows the business user to create alerts and be notified when it appears on the web. 
C)  monitors activity on Facebook, Twitter, and LinkedIn. 
D)  monitors activity on Yelp, Foursquare, and Citysearch. 
E)  none of these. B

Question 4

It is best to focus on the tool and its attributes in creating your SMM plan.

Accepted Answer

A) True 
 B)False

Question 5

Regarding editorial calendars, which of the following statements is false ?

Accepted Answer

A)  The editorial calendar is used by print publishers. 
B)  It is used to schedule deadlines. 
C)  It measures productivity. 
D)  It helps to ensure that multiple workers do their part in content creation in a timely manner. 
E)  It helps to ensure that the work gets done on time. 
A)  The editorial calendar is used by print publishers. 
B)  It is used to schedule deadlines. 
C)  It measures productivity. 
D)  It helps to ensure that multiple workers do their part in content creation in a timely manner. 
E)  It helps to ensure that the work gets done on time.

Question 6

The terms "app" and "tool" mean quite different things.

Accepted Answer

A) True 
 B)False

Question 7

"Start small" means:

Accepted Answer

A)  if possible, use free tools. 
B)  if possible, use simple tools. 
C)  do a trial run of your plan using the tool on a small portion of the target audience. 
D)  A through C. 
E)  A and B only. 
A)  if possible, use free tools. 
B)  if possible, use simple tools. 
C)  do a trial run of your plan using the tool on a small portion of the target audience. 
D)  A through C. 
E)  A and B only.

Question 8

The first rule about choosing the right tool for the job is to choose a tool from reputable manufacturer.

Accepted Answer

A) True 
 B)False

Question 9

"Don't fondle the tool" means:

Accepted Answer

A)  the tool is of paramount importance, and must be cared for. 
B)  i t is the technology that is important, not the tool. 
C)  one can overuse a tool so that it defeats the marketing plan rather than helping it. 
D)  o ne must stay focused on what must be accomplished. 
E)  n one of these. 
A)  the tool is of paramount importance, and must be cared for. 
B)  i t is the technology that is important, not the tool. 
C)  one can overuse a tool so that it defeats the marketing plan rather than helping it. 
D)  o ne must stay focused on what must be accomplished. 
E)  n one of these.

Question 10

Even the best tools cannot rescue:

Accepted Answer

A)  a  bad plan. 
B)  a  poor strategy. 
C)  a  lack of strategy. 
D)  A through C. 
E)  B and C only. 
A)  a  bad plan. 
B)  a  poor strategy. 
C)  a  lack of strategy. 
D)  A through C. 
E)  B and C only.

Question 11

Regarding choosing the right tool for the job, which of the following statements is false?

Accepted Answer

A)  The purpose of using SM tools is to make SMM more efficient. 
B)  The purpose of using SM tools is to reduce the chance of errors. 
C)  There is a learning curve for each new tool that is adopted. 
D)  A through C. 
E)  A and B only. 
A)  The purpose of using SM tools is to make SMM more efficient. 
B)  The purpose of using SM tools is to reduce the chance of errors. 
C)  There is a learning curve for each new tool that is adopted. 
D)  A through C. 
E)  A and B only.

Question 12

What are the best practices for social media marketing tools?

Accepted Answer

1.Don't fondle the tool.
2. Focus on the

Question 13

Which of the following is/are not categorized as SMM tools?

Accepted Answer

A)  Social listening software. 
B)  Social analytics software. 
C)  Content curation. 
D)  All are SMM tools except for C. 
E)  All are SMM tools. 
A)  Social listening software. 
B)  Social analytics software. 
C)  Content curation. 
D)  All are SMM tools except for C. 
E)  All are SMM tools.

Question 14

What are the five rules for choosing the right tool for the job?

Accepted Answer

1. Investigate the tools offered by a pl

Question 15

Regarding social media platforms, which of the following statements is false?

Accepted Answer

A)  Not all social media platforms are equally appropriate for certain target markets. 
B)  Not all social media platforms are equally appropriate at any given time, for a specific campaign. 
C)  Given the rise of digital marketing, skilled personnel are abundant. 
D)  Time is in short supply in SMM operations. 
E)  All of these statements are true. 
A)  Not all social media platforms are equally appropriate for certain target markets. 
B)  Not all social media platforms are equally appropriate at any given time, for a specific campaign. 
C)  Given the rise of digital marketing, skilled personnel are abundant. 
D)  Time is in short supply in SMM operations. 
E)  All of these statements are true.

Question 16

The AT&T app and the Guardian Hero app are examples of:

Accepted Answer

A)  apps for the business user. 
B)  a pps that encourage people to share posts. 
C)  creativity. 
D)  t racking. 
E)  i mplementing. 
A)  apps for the business user. 
B)  a pps that encourage people to share posts. 
C)  creativity. 
D)  t racking. 
E)  i mplementing.

Question 17

Multiple platform tools:

Accepted Answer

A)  are complex. 
B)  are seldom free. 
C)  are not a suite of services. 
D)  all of these are true except C. 
E)  all of these are true. 
A)  are complex. 
B)  are seldom free. 
C)  are not a suite of services. 
D)  all of these are true except C. 
E)  all of these are true.

Question 18

Social media marketing tools are design to support or automate common SMM activities which include content generation, publishing, testing, analysis, and more.

Accepted Answer

A) True 
 B)False

Question 19

In choosing the right tool for the job, all of these are good advice except:

Accepted Answer

A)  ask whether a free tool will suffice. 
B)  think about what you need to accomplish. 
C)  purchase a tool for the primary user, as he or she will spend most time with it. 
D)  investigate the tools offered by a platform. 
E)  all of these are good advice. 
A)  ask whether a free tool will suffice. 
B)  think about what you need to accomplish. 
C)  purchase a tool for the primary user, as he or she will spend most time with it. 
D)  investigate the tools offered by a platform. 
E)  all of these are good advice.

Question 20

Facebook furnishes Facebook Insights to any user who wants to use the tool.

Accepted Answer

A) True 
 B)False

Purchased services are organized around:

The editorial calendar is a new tool for digital publishers.

The tool "Mention:"

It is best to focus on the tool and its attributes in creating your SMM plan.

Regarding editorial calendars, which of the following statements is false ?

The terms "app" and "tool" mean quite different things.

"Start small" means:

The first rule about choosing the right tool for the job is to choose a tool from reputable manufacturer.

"Don't fondle the tool" means:

Even the best tools cannot rescue:

Regarding choosing the right tool for the job, which of the following statements is false?

What are the best practices for social media marketing tools?

Which of the following is/are not categorized as SMM tools?

What are the five rules for choosing the right tool for the job?

Regarding social media platforms, which of the following statements is false?

The AT&T app and the Guardian Hero app are examples of:

Multiple platform tools:

Social media marketing tools are design to support or automate common SMM activities which include content generation, publishing, testing, analysis, and more.

In choosing the right tool for the job, all of these are good advice except:

Facebook furnishes Facebook Insights to any user who wants to use the tool.

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Social Media Marketing Plan

Filters

Exam 14: Tools for Managing the Social Media Marketing Effort

Purchased services are organized around:

The editorial calendar is a new tool for digital publishers.

The tool "Mention:"

It is best to focus on the tool and its attributes in creating your SMM plan.

Regarding editorial calendars, which of the following statements is false ?

The terms "app" and "tool" mean quite different things.

"Start small" means:

The first rule about choosing the right tool for the job is to choose a tool from reputable manufacturer.

"Don't fondle the tool" means:

Even the best tools cannot rescue:

Regarding choosing the right tool for the job, which of the following statements is false?

What are the best practices for social media marketing tools?

Which of the following is/are not categorized as SMM tools?

What are the five rules for choosing the right tool for the job?

Regarding social media platforms, which of the following statements is false?

The AT&T app and the Guardian Hero app are examples of:

Multiple platform tools:

Social media marketing tools are design to support or automate common SMM activities which include content generation, publishing, testing, analysis, and more.

In choosing the right tool for the job, all of these are good advice except:

Facebook furnishes Facebook Insights to any user who wants to use the tool.

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Social Media Marketing Plan

Filters