Question 1

Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?

Accepted Answer

A)  Ryze 
B)  Friendster 
C)  SixDegrees 
D)  Tribe.net 
E)  MySpace 
A)  Ryze 
B)  Friendster 
C)  SixDegrees 
D)  Tribe.net 
E)  MySpace B

Question 2

What is a social network site?

Accepted Answer

A)  A website where users can share thoughts and information. 
B)  A photo or video sharing site. 
C)  An online service where members can establish relationships. 
D)  A business-to-consumer digital platform. 
E)  A type of discussion forum. 
A)  A website where users can share thoughts and information. 
B)  A photo or video sharing site. 
C)  An online service where members can establish relationships. 
D)  A business-to-consumer digital platform. 
E)  A type of discussion forum. C

Question 3

As a marketer, one thing to keep in mind is that social media users are _____.

Accepted Answer

A)  intense 
B)  pragmatic 
C)  interested in their favorite brands 
D)  fickle 
E)  loyal 
A)  intense 
B)  pragmatic 
C)  interested in their favorite brands 
D)  fickle 
E)  loyal D

Question 4

Why are social networks so useful for businesses that sell to consumers?

Accepted Answer

A)  It costs much less than traditional advertising. 
B)  Companies can easily see what the competition is doing on social networks. 
C)  It is a useful medium for broadcasting messages to a large audience. 
D)  They are a great way to find and reach potential customers. 
E)  It does not require any technical knowledge. 
A)  It costs much less than traditional advertising. 
B)  Companies can easily see what the competition is doing on social networks. 
C)  It is a useful medium for broadcasting messages to a large audience. 
D)  They are a great way to find and reach potential customers. 
E)  It does not require any technical knowledge.

Question 5

What social network did not succeed in the U.S. but has been successful in other countries?

Accepted Answer

A)  MySpace 
B)  Renren 
C)  Orkut 
D)  Bebo 
E)  Friendster 
A)  MySpace 
B)  Renren 
C)  Orkut 
D)  Bebo 
E)  Friendster

Question 6

It is considered a best practice for companies to set up a profile on Facebook.

Accepted Answer

A) True 
 B)False

Question 7

According to the text, which is not recommended in optimizing a profile for LinkedIn?

Accepted Answer

A)  Complete a profile with as much detail as possible 
B)  Post a head shot 
C)  Include your job title 
D)  Join up to 50 groups and participate 
E)  Get recommended 
A)  Complete a profile with as much detail as possible 
B)  Post a head shot 
C)  Include your job title 
D)  Join up to 50 groups and participate 
E)  Get recommended

Question 8

Why should firms consider investing in a presence on larger social networks?

Accepted Answer

A)  They set social media trends and have the largest audiences. 
B)  It is where the competition is. 
C)  It is where good content has the best chance of being shared. 
D)  It is where the consumers are. 
E)  They will likely grow, so a presence there will pay off in the future. 
A)  They set social media trends and have the largest audiences. 
B)  It is where the competition is. 
C)  It is where good content has the best chance of being shared. 
D)  It is where the consumers are. 
E)  They will likely grow, so a presence there will pay off in the future.

Question 9

Large social networks are being threatened by niche social networks that cater to specific interests.

Accepted Answer

A) True 
 B)False

Question 10

Social networks blur the line between business and personal life.

Accepted Answer

A) True 
 B)False

Question 11

When considering what social media platform to use, the marketer should consider whether :

Accepted Answer

A)   the target audience are consumers or professionals. 
B)   the product is visual. 
C)   the consumers like to collaborate. 
D)   product demonstrations are needed. 
E)  all of these are correct. 
A)   the target audience are consumers or professionals. 
B)   the product is visual. 
C)   the consumers like to collaborate. 
D)   product demonstrations are needed. 
E)  all of these are correct.

Question 12

For the social media marketer, "know the audience" means:

Accepted Answer

A)  understand what your target audience is thinking. 
B)  understand where they hang out. 
C)  meet as many as possible in person. 
D)  make as many friends as possible on Facebook. 
E)  all of these are correct. 
A)  understand what your target audience is thinking. 
B)  understand where they hang out. 
C)  meet as many as possible in person. 
D)  make as many friends as possible on Facebook. 
E)  all of these are correct.

Question 13

Which of the following statements is false ?

Accepted Answer

A)  Social networks have become an effective way to find new customers. 
B)  Social networks allow companies to build brand awareness. 
C)  People on social networks seek out brand relationships. 
D)  Social networks serve as a channel for marketing messages. 
E)  Companies can converse with target audiences on social networks. 
A)  Social networks have become an effective way to find new customers. 
B)  Social networks allow companies to build brand awareness. 
C)  People on social networks seek out brand relationships. 
D)  Social networks serve as a channel for marketing messages. 
E)  Companies can converse with target audiences on social networks.

Question 14

The only platform that is inclined toward African-Americans and Hispanics is:

Accepted Answer

A)  Facebook. 
B)  Twitter. 
C)  Instagram. 
D)  Pinterest. 
E)  Digg 
A)  Facebook. 
B)  Twitter. 
C)  Instagram. 
D)  Pinterest. 
E)  Digg

Question 15

Ryze.com was the first social network.

Accepted Answer

A) True 
 B)False

Question 16

Explain why marketers looking to reach a global audience must consider social networks beyond Facebook.

Accepted Answer

Different social networks are

Question 17

What are  the  benefits of marketing with social networks?

Accepted Answer

- Companies can find talent and new empl

Question 18

Google's Orkut is a popular social network in Brazil, but not in the U.S..

Accepted Answer

A) True 
 B)False

Question 19

Discussion boards are an earlier form of social networks.

Accepted Answer

A) True 
 B)False

Question 20

If your product is visual, the best social media platform would likely be:

Accepted Answer

A)  Facebook. 
B)  LinkedIn. 
C)  Instagram. 
D)  Orkut. 
E)  a  white label network. 
A)  Facebook. 
B)  LinkedIn. 
C)  Instagram. 
D)  Orkut. 
E)  a  white label network.

Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?

What is a social network site?

As a marketer, one thing to keep in mind is that social media users are _____.

Why are social networks so useful for businesses that sell to consumers?

What social network did not succeed in the U.S. but has been successful in other countries?

It is considered a best practice for companies to set up a profile on Facebook.

According to the text, which is not recommended in optimizing a profile for LinkedIn?

Why should firms consider investing in a presence on larger social networks?

Large social networks are being threatened by niche social networks that cater to specific interests.

Social networks blur the line between business and personal life.

When considering what social media platform to use, the marketer should consider whether :

For the social media marketer, "know the audience" means:

Which of the following statements is false ?

The only platform that is inclined toward African-Americans and Hispanics is:

Ryze.com was the first social network.

Explain why marketers looking to reach a global audience must consider social networks beyond Facebook.

What are the benefits of marketing with social networks?

Google's Orkut is a popular social network in Brazil, but not in the U.S..

Discussion boards are an earlier form of social networks.

If your product is visual, the best social media platform would likely be:

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters

Exam 5: Social Media Platforms and Social Networking Sites

Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?

What is a social network site?

As a marketer, one thing to keep in mind is that social media users are _____.

Why are social networks so useful for businesses that sell to consumers?

What social network did not succeed in the U.S. but has been successful in other countries?

It is considered a best practice for companies to set up a profile on Facebook.

According to the text, which is not recommended in optimizing a profile for LinkedIn?

Why should firms consider investing in a presence on larger social networks?

Large social networks are being threatened by niche social networks that cater to specific interests.

Social networks blur the line between business and personal life.

When considering what social media platform to use, the marketer should consider whether :

For the social media marketer, "know the audience" means:

Which of the following statements is false ?

The only platform that is inclined toward African-Americans and Hispanics is:

Ryze.com was the first social network.

Explain why marketers looking to reach a global audience must consider social networks beyond Facebook.

What are the benefits of marketing with social networks?

Google's Orkut is a popular social network in Brazil, but not in the U.S..

Discussion boards are an earlier form of social networks.

If your product is visual, the best social media platform would likely be:

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters