Question 1

An increasing amount of time is spent viewing videos.

Accepted Answer

A) True 
 B)False  True

Question 2

Online video can act like an infomercial by showcasing a product's features and benefits.

Accepted Answer

A) True 
 B)False  True

Question 3

Brevity is important when creating videos because :

Accepted Answer

A)  most videos on sharing sites are short. 
B)  longer videos take longer to load. 
C)  people have short attention spans. 
D)  shorter videos are more popular. 
E)  research shows that 76% of viral videos are under two minutes. 
A)  most videos on sharing sites are short. 
B)  longer videos take longer to load. 
C)  people have short attention spans. 
D)  shorter videos are more popular. 
E)  research shows that 76% of viral videos are under two minutes. C

Question 4

Which of the following is not a best practice for video marketing?

Accepted Answer

A)  Make a creative sales video. 
B)  Design and produce videos for mobile. 
C)  Design and produce videos for the platforms on which they are to appear. 
D)  Optimize your videos to be found in search. 
E)  Post your videos on multiple platforms. 
A)  Make a creative sales video. 
B)  Design and produce videos for mobile. 
C)  Design and produce videos for the platforms on which they are to appear. 
D)  Optimize your videos to be found in search. 
E)  Post your videos on multiple platforms.

Question 5

Mobile and time-shifted video are the trends marketers must accommodate.

Accepted Answer

A) True 
 B)False

Question 6

Creating a video to demonstrate how to use the product is called:

Accepted Answer

A)  building brand awareness. 
B)  appealing to large audiences. 
C)  showcasing the product. 
D)  engaging a wide variety of viewers. 
E)  generating business leads. 
A)  building brand awareness. 
B)  appealing to large audiences. 
C)  showcasing the product. 
D)  engaging a wide variety of viewers. 
E)  generating business leads.

Question 7

Which of the following is a true statement?

Accepted Answer

A)  The majority of online videos that fail to spread within the first 24 hours never become popular. 
B)  Secondary sharing describes when content is shared by people who do not have connections with the content creator. 
C)  YouTube's opinion leaders are those more likely to have posted an online video. 
D)  Secondary sharing is the most important stage to establishing a video's audience. 
E)  Primary sharing explains when fans and friends begin spreading a video. 
A)  The majority of online videos that fail to spread within the first 24 hours never become popular. 
B)  Secondary sharing describes when content is shared by people who do not have connections with the content creator. 
C)  YouTube's opinion leaders are those more likely to have posted an online video. 
D)  Secondary sharing is the most important stage to establishing a video's audience. 
E)  Primary sharing explains when fans and friends begin spreading a video.

Question 8

It is easy to create a video that accomplishes marketing objectives and goes viral.

Accepted Answer

A) True 
 B)False

Question 9

Using real people in actual locations when creating a video is an example of :

Accepted Answer

A)  authenticity. 
B)  professionalism. 
C)  intimacy. 
D)  being entertaining. 
E)  human drama. 
A)  authenticity. 
B)  professionalism. 
C)  intimacy. 
D)  being entertaining. 
E)  human drama.

Question 10

View completion of videos is greatest on which device?

Accepted Answer

A)  Television. 
B)  Gaming console. 
C)  Desktop computer. 
D)  Tablet. 
E)  Smartphone. 
A)  Television. 
B)  Gaming console. 
C)  Desktop computer. 
D)  Tablet. 
E)  Smartphone.

Question 11

Most sharing of information online is done with :

Accepted Answer

A)  YouTube . 
B)  Facebook. 
C)  Twitter. 
D)  instant message. 
E)  email. 
A)  YouTube . 
B)  Facebook. 
C)  Twitter. 
D)  instant message. 
E)  email.

Question 12

Tertiary sharing is the easiest step in sharing videos online.

Accepted Answer

A) True 
 B)False

Question 13

One reason that video creates a stronger connection with consumers is :

Accepted Answer

A)  because it tells a story. 
B)  that it is seen as a diversion or quick break. 
C)  because viewers are more vested in content when there is a human face attached. 
D)  it creates community. 
E)  people don't like to read. 
A)  because it tells a story. 
B)  that it is seen as a diversion or quick break. 
C)  because viewers are more vested in content when there is a human face attached. 
D)  it creates community. 
E)  people don't like to read.

Question 14

What is the AEIOU rule for developing video content?

Accepted Answer

Video should be auth

Question 15

One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.

Accepted Answer

A) True 
 B)False

Question 16

What are the advantages of marketing with online videos?

Accepted Answer

1. Video can engage viewers as it provid

Question 17

Regarding smartphone use, which of the following is false?

Accepted Answer

A)  U.S. consumers who view branded video content on smartphones are more likely to feel personally connected to ads than those who watch on a desktop or tv. 
B)  Shoppers use smartphones for information while shopping. 
C)  Some shoppers prefer to use smartphones for information rather than ask a store employee. 
D)  Consumers are more likely to purchase a product if they see the ad on tv instead of their smartphones. 
E)  The smartphone viewing completion rate of videos was 10%. 
A)  U.S. consumers who view branded video content on smartphones are more likely to feel personally connected to ads than those who watch on a desktop or tv. 
B)  Shoppers use smartphones for information while shopping. 
C)  Some shoppers prefer to use smartphones for information rather than ask a store employee. 
D)  Consumers are more likely to purchase a product if they see the ad on tv instead of their smartphones. 
E)  The smartphone viewing completion rate of videos was 10%.

Question 18

One way to make video sharing easier is to ensure each video has descriptive keywords, tags and a title.

Accepted Answer

A) True 
 B)False

Question 19

A marketer can encourage users to share its video by doing all of these except:

Accepted Answer

A)  creating an entertaining video. 
B)  interacting with other content creators. 
C)  having contests or incentives to encourage sharing. 
D)  offering something for free advertising. 
E)  all of these would encourage users to share a video. 
A)  creating an entertaining video. 
B)  interacting with other content creators. 
C)  having contests or incentives to encourage sharing. 
D)  offering something for free advertising. 
E)  all of these would encourage users to share a video.

Question 20

The medium on which people spend most time viewing is:

Accepted Answer

A)  television. 
B)  smartphone. 
C)  desktop computer. 
D)  tablet. 
E)  smartphone and tablet combined. 
A)  television. 
B)  smartphone. 
C)  desktop computer. 
D)  tablet. 
E)  smartphone and tablet combined.

An increasing amount of time is spent viewing videos.

Online video can act like an infomercial by showcasing a product's features and benefits.

Brevity is important when creating videos because :

Which of the following is not a best practice for video marketing?

Mobile and time-shifted video are the trends marketers must accommodate.

Creating a video to demonstrate how to use the product is called:

Which of the following is a true statement?

It is easy to create a video that accomplishes marketing objectives and goes viral.

Using real people in actual locations when creating a video is an example of :

View completion of videos is greatest on which device?

Most sharing of information online is done with :

Tertiary sharing is the easiest step in sharing videos online.

One reason that video creates a stronger connection with consumers is :

What is the AEIOU rule for developing video content?

One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.

What are the advantages of marketing with online videos?

Regarding smartphone use, which of the following is false?

One way to make video sharing easier is to ensure each video has descriptive keywords, tags and a title.

A marketer can encourage users to share its video by doing all of these except:

The medium on which people spend most time viewing is:

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters

Exam 8: Video Marketing

An increasing amount of time is spent viewing videos.

Online video can act like an infomercial by showcasing a product's features and benefits.

Brevity is important when creating videos because :

Which of the following is not a best practice for video marketing?

Mobile and time-shifted video are the trends marketers must accommodate.

Creating a video to demonstrate how to use the product is called:

Which of the following is a true statement?

It is easy to create a video that accomplishes marketing objectives and goes viral.

Using real people in actual locations when creating a video is an example of :

View completion of videos is greatest on which device?

Most sharing of information online is done with :

Tertiary sharing is the easiest step in sharing videos online.

One reason that video creates a stronger connection with consumers is :

What is the AEIOU rule for developing video content?

One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.

What are the advantages of marketing with online videos?

Regarding smartphone use, which of the following is false?

One way to make video sharing easier is to ensure each video has descriptive keywords, tags and a title.

A marketer can encourage users to share its video by doing all of these except:

The medium on which people spend most time viewing is:

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters