Question 1

Most people use social media because they are looking for discounts and deals.

Accepted Answer

A) True 
 B)False  False

Question 2

When first engaging in social media, it is important to listen first before creating content.

Accepted Answer

A) True 
 B)False  True

Question 3

Why are the best practices rules of engagement important for social media marketers?

Accepted Answer

They serve as a guide to help marketers avoid common mistakes that occur when first using social media.

Question 4

With a global audience, which of the following should be avoided in your content?

Accepted Answer

A)  Expressions 
B)  Helpful proverbs 
C)  Folksy, friendly sayings 
D)  Sarcasm 
E)  All of these should be avoided 
A)  Expressions 
B)  Helpful proverbs 
C)  Folksy, friendly sayings 
D)  Sarcasm 
E)  All of these should be avoided

Question 5

Which of the following statements is false ?

Accepted Answer

A)  Being credible helps build a brand's trustworthiness. 
B)  Providing an audience with helpful information is one definition of being resourceful. 
C)  Putting a human face to a brand is one way to develop authenticity and build trust. 
D)  Steering the conversation and message is one example of a company being participatory in social media. 
E)  Successful permission marketing is about giving the audience something of value. 
A)  Being credible helps build a brand's trustworthiness. 
B)  Providing an audience with helpful information is one definition of being resourceful. 
C)  Putting a human face to a brand is one way to develop authenticity and build trust. 
D)  Steering the conversation and message is one example of a company being participatory in social media. 
E)  Successful permission marketing is about giving the audience something of value.

Question 6

According to the text, traditional advertising has no value to consumers.

Accepted Answer

A) True 
 B)False

Question 7

According to the social media rules of engagement, which of the following is not recommended ?

Accepted Answer

A)  Sending an untargeted message on Twitter as a tweet 
B)  Providing context when trying to connect with someone 
C)  Sticking to a marketing message regardless of the social channel 
D)  Talking about music tastes on Facebook 
E)  Not deleting less than positive comments or reviews on your social profiles 
A)  Sending an untargeted message on Twitter as a tweet 
B)  Providing context when trying to connect with someone 
C)  Sticking to a marketing message regardless of the social channel 
D)  Talking about music tastes on Facebook 
E)  Not deleting less than positive comments or reviews on your social profiles

Question 8

The code of ethics for SMM marketing is the same as for traditional marketing.

Accepted Answer

A) True 
 B)False

Question 9

Which of Walmart's social media strategies was considered successful?

Accepted Answer

A)  Its Facebook page 
B)  The Walmarting Across America blog 
C)  The Hub 
D)  The Eleven Moms blog 
E)  Its MySpace page 
A)  Its Facebook page 
B)  The Walmarting Across America blog 
C)  The Hub 
D)  The Eleven Moms blog 
E)  Its MySpace page

Question 10

Why is it important to understand the rules of engagement in social media?

Accepted Answer

A)  It helps avoid potentially costly mistakes. 
B)  It identifies what social media channels to avoid. 
C)  It shows how to grow your social media followers. 
D)  It makes it easier to engage in interruption marketing. 
E)  It reduces information costs. 
A)  It helps avoid potentially costly mistakes. 
B)  It identifies what social media channels to avoid. 
C)  It shows how to grow your social media followers. 
D)  It makes it easier to engage in interruption marketing. 
E)  It reduces information costs.

Question 11

Which of the following is not considered one of the rules of engagement?

Accepted Answer

A)  Having a personality 
B)  Being nice 
C)  Staying on topic 
D)  Using social media channels as intended 
E)  Entertaining your audience 
A)  Having a personality 
B)  Being nice 
C)  Staying on topic 
D)  Using social media channels as intended 
E)  Entertaining your audience

Question 12

Social media marketing ethics involve all of the following except :

Accepted Answer

A)  being active in addressing customer complaints. 
B)  employing information gathering software on social profiles. 
C)  Telling the truth. 
D)  taking responsibility for one's actions. 
E)  showing respect for your audience. 
A)  being active in addressing customer complaints. 
B)  employing information gathering software on social profiles. 
C)  Telling the truth. 
D)  taking responsibility for one's actions. 
E)  showing respect for your audience.

Question 13

How much people trust you is less important than the overall number of fans and followers you have.

Accepted Answer

A) True 
 B)False

Question 14

What are the three steps a social media marketer should take when taking responsibility for a mistake?

Accepted Answer

1. Acknowledge the situation and take re

Question 15

Being honest is one way for a company to build credibility.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is not an example of permission marketing?

Accepted Answer

A)  Signing up for an email newsletter. 
B)  Becoming a fan of a Facebook business page. 
C)  Viewing an online ad on a mobile phone. 
D)  Subscribing to a company's YouTube account. 
E)  Responding to someone on Twitter. 
A)  Signing up for an email newsletter. 
B)  Becoming a fan of a Facebook business page. 
C)  Viewing an online ad on a mobile phone. 
D)  Subscribing to a company's YouTube account. 
E)  Responding to someone on Twitter.

Question 17

Why is communicating with citizens from countries other than the U.S. important for a social media marketer?

Accepted Answer

A)  Social media is international, with adoption and usage on the rise in many countries. 
B)  The U.S. has a large international population that uses social media. 
C)  Globalization means that the world is smaller. 
D)  Social media in the U.S. is declining when compared to usage in other countries. 
E)  Most social media sites are not country specific, so it is important to be inclusive. 
A)  Social media is international, with adoption and usage on the rise in many countries. 
B)  The U.S. has a large international population that uses social media. 
C)  Globalization means that the world is smaller. 
D)  Social media in the U.S. is declining when compared to usage in other countries. 
E)  Most social media sites are not country specific, so it is important to be inclusive.

Question 18

Authenticity can be described as :

Accepted Answer

A)  a lways sounding enthusiastic. 
B)  the tone a brand or company has when using social media. 
C)  t elling the truth in a personable and genuine manner. 
D)  a  way for a brand to lose credibility. 
E)  a n important element of interruption marketing. 
A)  a lways sounding enthusiastic. 
B)  the tone a brand or company has when using social media. 
C)  t elling the truth in a personable and genuine manner. 
D)  a  way for a brand to lose credibility. 
E)  a n important element of interruption marketing.

Question 19

Which of the following is not part of an active engagement strategy?

Accepted Answer

A)  Creating social media profiles. 
B)  Connecting with key influencers. 
C)  Starting conversations with others. 
D)  Broadcasting messages. 
E)  Creating and sharing content. 
A)  Creating social media profiles. 
B)  Connecting with key influencers. 
C)  Starting conversations with others. 
D)  Broadcasting messages. 
E)  Creating and sharing content.

Question 20

The passive engagement strategy focuses on :

Accepted Answer

A)  c ollecting and sharing content. 
B)  e ngaging with your audience. 
C)  creating content. 
D)  l istening. 
E)  s etting up social media profiles. 
A)  c ollecting and sharing content. 
B)  e ngaging with your audience. 
C)  creating content. 
D)  l istening. 
E)  s etting up social media profiles.

Most people use social media because they are looking for discounts and deals.

When first engaging in social media, it is important to listen first before creating content.

Why are the best practices rules of engagement important for social media marketers?

With a global audience, which of the following should be avoided in your content?

Which of the following statements is false ?

According to the text, traditional advertising has no value to consumers.

According to the social media rules of engagement, which of the following is not recommended ?

The code of ethics for SMM marketing is the same as for traditional marketing.

Which of Walmart's social media strategies was considered successful?

Why is it important to understand the rules of engagement in social media?

Which of the following is not considered one of the rules of engagement?

Social media marketing ethics involve all of the following except :

How much people trust you is less important than the overall number of fans and followers you have.

What are the three steps a social media marketer should take when taking responsibility for a mistake?

Being honest is one way for a company to build credibility.

Which of the following is not an example of permission marketing?

Why is communicating with citizens from countries other than the U.S. important for a social media marketer?

Authenticity can be described as :

Which of the following is not part of an active engagement strategy?

The passive engagement strategy focuses on :

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters

Exam 4: Rules of Engagement for Social Media

Most people use social media because they are looking for discounts and deals.

When first engaging in social media, it is important to listen first before creating content.

Why are the best practices rules of engagement important for social media marketers?

With a global audience, which of the following should be avoided in your content?

Which of the following statements is false ?

According to the text, traditional advertising has no value to consumers.

According to the social media rules of engagement, which of the following is not recommended ?

The code of ethics for SMM marketing is the same as for traditional marketing.

Which of Walmart's social media strategies was considered successful?

Why is it important to understand the rules of engagement in social media?

Which of the following is not considered one of the rules of engagement?

Social media marketing ethics involve all of the following except :

How much people trust you is less important than the overall number of fans and followers you have.

What are the three steps a social media marketer should take when taking responsibility for a mistake?

Being honest is one way for a company to build credibility.

Which of the following is not an example of permission marketing?

Why is communicating with citizens from countries other than the U.S. important for a social media marketer?

Authenticity can be described as :

Which of the following is not part of an active engagement strategy?

The passive engagement strategy focuses on :

The Role and Importance of Smm

Goals and Strategies

Identifying Target Audiences

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters