Question 1

A social media marketing strategy is something that should be developed to support a brand's overall marketing plan.

Accepted Answer

A) True 
 B)False  True

Question 2

Why is it important to listen to conversations about a brand?

Accepted Answer

A)  To see how many people buy your products. 
B)  It helps a company evaluate its advertising strategy. 
C)  It makes your customers think you care about what they say. 
D)  Listening can help a company identify those keywords people use for its products. 
E)  Comments can help a company understand how it is perceived and where opportunities may lie. 
A)  To see how many people buy your products. 
B)  It helps a company evaluate its advertising strategy. 
C)  It makes your customers think you care about what they say. 
D)  Listening can help a company identify those keywords people use for its products. 
E)  Comments can help a company understand how it is perceived and where opportunities may lie. E

Question 3

What is the primary reason why social media marketing efforts fail?

Accepted Answer

Poor planning

Question 4

Social media marketing goals must be flexible because :

Accepted Answer

A)  a  brand cannot be sure its goals will be achieved. 
B)  new developments sometimes occur while using social media. 
C)  a  particular social network might disappear. 
D)  consumers are fickle, so it is difficult to forecast their behavior. 
E)  b rand management might not support certain social media marketing goals. 
A)  a  brand cannot be sure its goals will be achieved. 
B)  new developments sometimes occur while using social media. 
C)  a  particular social network might disappear. 
D)  consumers are fickle, so it is difficult to forecast their behavior. 
E)  b rand management might not support certain social media marketing goals.

Question 5

The most popular uses for social media are brand awareness and building brand preference .

Accepted Answer

A) True 
 B)False

Question 6

A "call to action" can be defined as:

Accepted Answer

A)  brand building. 
B)  lead generation and/or sales. 
C)  the objectives of a social media campaign. 
D)  the process of measuring a social media campaign. 
E)  the action you want someone to take at each stage of your marketing campaign. 
A)  brand building. 
B)  lead generation and/or sales. 
C)  the objectives of a social media campaign. 
D)  the process of measuring a social media campaign. 
E)  the action you want someone to take at each stage of your marketing campaign.

Question 7

Why is it important for a company to identify social media marketing goals?

Accepted Answer

To identify what wil

Question 8

It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message on these channels at every opportunity.

Accepted Answer

A) True 
 B)False

Question 9

In addition to the primary SMM objectives, other secondary objectives include all of these EXCEPT:

Accepted Answer

A)  achieving a desired brand positioning. 
B)  supporting public relations and advertising campaigns. 
C)  e xpanding brand loyalty. 
D)  eing prepared to handle reputation management in a crisis. 
E)  producing new product ideas. 
A)  achieving a desired brand positioning. 
B)  supporting public relations and advertising campaigns. 
C)  e xpanding brand loyalty. 
D)  eing prepared to handle reputation management in a crisis. 
E)  producing new product ideas.

Question 10

Which of the following is not considered a social media marketing goal?

Accepted Answer

A)  Increasing customer satisfaction (customer service) 
B)  Driving recommendations from friends and family 
C)  Generating new leads 
D)  Crisis communication and online reputation management 
E)  Increasing the number of Facebook fans and Twitter followers 
A)  Increasing customer satisfaction (customer service) 
B)  Driving recommendations from friends and family 
C)  Generating new leads 
D)  Crisis communication and online reputation management 
E)  Increasing the number of Facebook fans and Twitter followers

Question 11

When developing social media strategies, it is important that companies :

Accepted Answer

A)  look to what their competitors are doing. 
B)  ensure they include Facebook, because it is one of the most popular social networks. 
C)  include the 8 C's. 
D)  make sure to adapt them to their individual strengths, weaknesses, opportunities, and threats. 
E)  define the call to action first. 
A)  look to what their competitors are doing. 
B)  ensure they include Facebook, because it is one of the most popular social networks. 
C)  include the 8 C's. 
D)  make sure to adapt them to their individual strengths, weaknesses, opportunities, and threats. 
E)  define the call to action first.

Question 12

The leading purchase influencer in four different countries is:

Accepted Answer

A)  Twitter feeds. 
B)  word of mouth. 
C)  traditional advertising. 
D)  blogs. 
E)  social media posts from friends and family. 
A)  Twitter feeds. 
B)  word of mouth. 
C)  traditional advertising. 
D)  blogs. 
E)  social media posts from friends and family.

Question 13

All of the following are key objectives of SMM EXCEPT:

Accepted Answer

A)  customer service. 
B)  brand awareness. 
C)  b rand development. 
D)  brand preference. 
E)  new customer leads. 
A)  customer service. 
B)  brand awareness. 
C)  b rand development. 
D)  brand preference. 
E)  new customer leads.

Question 14

Increasing search engine rankings and site traffic are two important goals for brands that social media marketing cannot help achieve.

Accepted Answer

A) True 
 B)False

Question 15

Some of a brand's most passionate advocates can start off as disgruntled customers.

Accepted Answer

A) True 
 B)False

Question 16

What can be learned from listening includes all of these EXCEPT:

Accepted Answer

A)  how people feel about a company, product, service, person or issue. 
B)  which media platforms appear to be the most viable in order to achieve SMM goals. 
C)  h ow competitors are using social media platforms. 
D)  all of these are correct. 
E)  none of these is correct. 
A)  how people feel about a company, product, service, person or issue. 
B)  which media platforms appear to be the most viable in order to achieve SMM goals. 
C)  h ow competitors are using social media platforms. 
D)  all of these are correct. 
E)  none of these is correct.

Question 17

A social media marketing plan does not require monitoring or adjustment during its implementation.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is not part of the social media marketing planning cycle?

Accepted Answer

A)  Setting goals 
B)  Tuning 
C)  Driving traffic 
D)  Implementing 
E)  Monitoring 
A)  Setting goals 
B)  Tuning 
C)  Driving traffic 
D)  Implementing 
E)  Monitoring

Question 19

Which of the 8 C's refer to understanding the etiquette, nuances and spoken or unspoken rules of a particular social media platform?

Accepted Answer

A)  Convert 
B)  Categorize 
C)  Collaborate 
D)  Comprehend 
E)  Contribute 
A)  Convert 
B)  Categorize 
C)  Collaborate 
D)  Comprehend 
E)  Contribute

A social media marketing strategy is something that should be developed to support a brand's overall marketing plan.

Why is it important to listen to conversations about a brand?

What is the primary reason why social media marketing efforts fail?

Social media marketing goals must be flexible because :

The most popular uses for social media are brand awareness and building brand preference .

A "call to action" can be defined as:

Why is it important for a company to identify social media marketing goals?

It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message on these channels at every opportunity.

In addition to the primary SMM objectives, other secondary objectives include all of these EXCEPT:

Which of the following is not considered a social media marketing goal?

When developing social media strategies, it is important that companies :

The leading purchase influencer in four different countries is:

All of the following are key objectives of SMM EXCEPT:

Increasing search engine rankings and site traffic are two important goals for brands that social media marketing cannot help achieve.

Some of a brand's most passionate advocates can start off as disgruntled customers.

What can be learned from listening includes all of these EXCEPT:

A social media marketing plan does not require monitoring or adjustment during its implementation.

Which of the following is not part of the social media marketing planning cycle?

Which of the 8 C's refer to understanding the etiquette, nuances and spoken or unspoken rules of a particular social media platform?

The Role and Importance of Smm

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters

Exam 2: Goals and Strategies

A social media marketing strategy is something that should be developed to support a brand's overall marketing plan.

Why is it important to listen to conversations about a brand?

What is the primary reason why social media marketing efforts fail?

Social media marketing goals must be flexible because :

The most popular uses for social media are brand awareness and building brand preference .

A "call to action" can be defined as:

Why is it important for a company to identify social media marketing goals?

It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message on these channels at every opportunity.

In addition to the primary SMM objectives, other secondary objectives include all of these EXCEPT:

Which of the following is not considered a social media marketing goal?

When developing social media strategies, it is important that companies :

The leading purchase influencer in four different countries is:

All of the following are key objectives of SMM EXCEPT:

Increasing search engine rankings and site traffic are two important goals for brands that social media marketing cannot help achieve.

Some of a brand's most passionate advocates can start off as disgruntled customers.

What can be learned from listening includes all of these EXCEPT:

A social media marketing plan does not require monitoring or adjustment during its implementation.

Which of the following is not part of the social media marketing planning cycle?

Which of the 8 C's refer to understanding the etiquette, nuances and spoken or unspoken rules of a particular social media platform?

The Role and Importance of Smm

Identifying Target Audiences

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters