Question 1

Companies wishing to minimize the cost and effort associated with market research should start by collecting and analyzing primary data.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers?

Accepted Answer

A) ECR 
B) CRM 
C) EDI 
D) EPOS 
E) BOLD 
A) ECR 
B) CRM 
C) EDI 
D) EPOS 
E) BOLD

Question 3

In the EU, companies that use CRM to collect data about individual consumers must satisfy the regulations in each of the member countries.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is true about etic and emic approaches to country analysis?

Accepted Answer

A) The etic and emic approaches are identical. 
B) An emic approach studies a culture from within; etic analysis is "from the outside." 
C) An emic approach studies a culture "from the outside"; etic analysis studies a culture from within. 
D) The emic/etic distinction is not useful in cultural studies. 
E) The emic/etic approaches cannot be applied to Asian countries 
A) The etic and emic approaches are identical. 
B) An emic approach studies a culture from within; etic analysis is "from the outside." 
C) An emic approach studies a culture "from the outside"; etic analysis studies a culture from within. 
D) The emic/etic distinction is not useful in cultural studies. 
E) The emic/etic approaches cannot be applied to Asian countries

Question 5

Red Bull energy drink manufacturer, Dietrich Mateschitz, hired a market research firm to assess the market potential for the drink.In the tests, consumers reacted negatively to the taste, the logo, and the brand name.The company ignored the research completely.

Accepted Answer

A) True 
 B)False

Question 6

Market research can be conducted by designing and implementing a study with in-house staff.

Accepted Answer

A) True 
 B)False

Question 7

The U.S.Central Intelligence Agency publishes "The World Factbook" which contains very useful global marketing information.

Accepted Answer

A) True 
 B)False

Question 8

Whirlpool conducts usability studies that provide insight into the ways consumers interact with its products.In one study in an emerging market, engineers and designers stood behind a two-way mirror and watched as a volunteer put groceries away in a Kenmore Elite refrigerator.The Whirlpool team recorded a variety of data, such as the amount of time required for the volunteer to finish the task and the number of features used.The basis of this research study was based on the fact that:

Accepted Answer

A) listening to customers is only possible in America. 
B) data collected in the U.S.should be applicable in other countries. 
C) consumers in different countries prefer different types of features. 
D) in China, it will be difficult to find enough space in homes to put refrigerator. 
E) in India, refrigerators are seldom used by customers. 
A) listening to customers is only possible in America. 
B) data collected in the U.S.should be applicable in other countries. 
C) consumers in different countries prefer different types of features. 
D) in China, it will be difficult to find enough space in homes to put refrigerator. 
E) in India, refrigerators are seldom used by customers.

Question 9

Direct sensory perception such as seeing, feeling, hearing, smelling, or tasting is the best way to know what is going on in a country rather than taking information from secondary sources.

Accepted Answer

A) True 
 B)False

Question 10

Direct sensory perception provides a vital background for the information that comes from human and documentary sources since:

Accepted Answer

A) it provides secondhand information. 
B) it is easy and the most economical way of collecting data. 
C) it means firsthand seeing, feeling, hearing, smelling, and tasting. 
D) it involves reading and reviewing documents. 
E) top executives are involved in getting firsthand information. 
A) it provides secondhand information. 
B) it is easy and the most economical way of collecting data. 
C) it means firsthand seeing, feeling, hearing, smelling, and tasting. 
D) it involves reading and reviewing documents. 
E) top executives are involved in getting firsthand information.

Companies wishing to minimize the cost and effort associated with market research should start by collecting and analyzing primary data.

Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers?

In the EU, companies that use CRM to collect data about individual consumers must satisfy the regulations in each of the member countries.

Which of the following is true about etic and emic approaches to country analysis?

Red Bull energy drink manufacturer, Dietrich Mateschitz, hired a market research firm to assess the market potential for the drink.In the tests, consumers reacted negatively to the taste, the logo, and the brand name.The company ignored the research completely.

Market research can be conducted by designing and implementing a study with in-house staff.

The U.S.Central Intelligence Agency publishes "The World Factbook" which contains very useful global marketing information.

Direct sensory perception such as seeing, feeling, hearing, smelling, or tasting is the best way to know what is going on in a country rather than taking information from secondary sources.

Direct sensory perception provides a vital background for the information that comes from human and documentary sources since:

Introduction to Global Marketing

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 6: Global Information Systems and Market Research

Companies wishing to minimize the cost and effort associated with market research should start by collecting and analyzing primary data.

Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers?

In the EU, companies that use CRM to collect data about individual consumers must satisfy the regulations in each of the member countries.

Which of the following is true about etic and emic approaches to country analysis?

Red Bull energy drink manufacturer, Dietrich Mateschitz, hired a market research firm to assess the market potential for the drink.In the tests, consumers reacted negatively to the taste, the logo, and the brand name.The company ignored the research completely.

Market research can be conducted by designing and implementing a study with in-house staff.

The U.S.Central Intelligence Agency publishes "The World Factbook" which contains very useful global marketing information.

Direct sensory perception such as seeing, feeling, hearing, smelling, or tasting is the best way to know what is going on in a country rather than taking information from secondary sources.

Direct sensory perception provides a vital background for the information that comes from human and documentary sources since:

Introduction to Global Marketing

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters