Exam 6: Global Information Systems and Market Research

In Singapore, Coca-Cola wanted to develop an advertisement program.They selected a group of teenagers in a room, and a trained moderator facilitated discussion asking questions on brand's image, advertisement, social trends, TV watching habits, and snack usage.This type of research is called:

If Avon would like to sell cosmetics in India, a good estimate can be achieved by researching the average wage of an office secretary.

An intranet is a private network that allows authorized company personnel or outsiders to share information electronically in a secure fashion.

Toyota's decision to launch the new Sienna minivan in the United States reflects the company's understanding of latent and incipient markets.

Wealthy respondents in Brazil are unlikely to answer questions about personal finance.

To prevent the most value-conscious shoppers from defecting to Wal-Mart, Tesco mined its database to identify Clubcard users who buy the lowest-priced grocery items.

For consumer products, qualitative research is especially well suited to:

Which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment?

Discuss the guidelines submitted by David Arnold pertaining to the importance of data gathering for market research.Indicate the rationale behind each guideline.

It may be necessary to use inexpensive survey research that sacrifices some elegance or statistical rigor to achieve results within the constraints of the small market research budget.

Which of the following is not true of secondary data about global markets?

A marketer of breakfast cereals might send researchers to preselected households at 6 A.M.to watch families go about their morning routines.The client could also assign a researcher to accompany family members to the grocery store to record their behavior under actual shopping conditions.This type of research method is considered as:

How can observational studies and focus groups be used in marketing research? What are the different methods by which these studies are conducted?

Predicting economic and income growth rates is particularly important when researching which type of market?

CRM tools allow companies such as Credit Suisse, AT&T , Hewlett-Packard and others to determine:

An awareness of SRC can help ensure that the research effort is designed with minimal home-country or second-country bias.

Potential markets can be subdivided into:

When the Coca-Cola Company convened focus groups in Europe and Asia to assess potential market acceptance of a contoured aluminum soft drink can, it was attempting to collect ________ data.

Triangulation is a useful method in global market research where data is collected from three different sources within the same country.

Volkswagen, Peugeot, Chrysler, and other global automakers have established manufacturing operations in China since they consider it to be an incipient market.