Question 1

Market research should focus on finding out how a potential customer can be changed into an actual customer.

Accepted Answer

A) True 
 B)False  True

Question 2

Africa represents a huge untapped market for shoes since most people walk barefoot.Thus, it will be easy to alter entrenched consumer behavior pattern if shoes are available.

Accepted Answer

A) True 
 B)False  False

Question 3

Authors Michael Czinkota and Ilka Ronkainen identified four specific environmental factors that may require international research efforts to be conducted differently than domestic research.Describe those factors to outline the differences.

Accepted Answer

The four specific environmental factors that may require international research efforts to be conducted differently than domestic research are:(1)Researchers must be prepared for new parameters for doing business.The requirements and ways in which rules are applied may differ from country to country.(2)A "cultural mega-shock" may occur as company personal come to grips with a new set of culture-based assumptions about conducting business.(3)A company entering more than one new geographic market faces a burgeoning network of interacting factors.Research may help prevent psychological overload in that case.(4)Company researchers may have to broaden the definition of competitors in international markets to include competitive pressures that would not be present in the domestic market.

Question 4

Which of the following lists some of the steps in the market research process in the correct order?

Accepted Answer

A) determine information requirement→problem definition→choose unit of analysis→examine data availability→assess value of research 
B) problem definition→assess value of research→determine information requirement→choose unit of analysis→examine data availability 
C) examine data availability→problem definition→choose unit of analysis→assess value of research→determine information requirement 
D) choose unit of analysis→assess value of research→problem definition→determine information requirement→examine data availability 
E) examine data availability→assess the value of research→problem definition→presentation 
A) determine information requirement→problem definition→choose unit of analysis→examine data availability→assess value of research 
B) problem definition→assess value of research→determine information requirement→choose unit of analysis→examine data availability 
C) examine data availability→problem definition→choose unit of analysis→assess value of research→determine information requirement 
D) choose unit of analysis→assess value of research→problem definition→determine information requirement→examine data availability 
E) examine data availability→assess the value of research→problem definition→presentation

Question 5

One study of adult involvement in household tasks revealed greater similarities between the UK and the U.S.compared with France, Belgium, and French Canada.Thus, the U.S.and UK were "twins" based on common language.This study is an example of:

Accepted Answer

A) market latency. 
B) conjoint analysis. 
C) factor analysis. 
D) multidimensional scaling. 
E) cluster analysis. 
A) market latency. 
B) conjoint analysis. 
C) factor analysis. 
D) multidimensional scaling. 
E) cluster analysis.

Question 6

If a market researcher would like to know how much the typical Nigerian consumer spends on soft drinks, the information can be obtained from GNP or GDP.

Accepted Answer

A) True 
 B)False

Question 7

A vice-president of a shoe company was in India to assess the market.He found that many people in the southern part of India were walking bare footed.This can be indicative of either the fact that there is a potential market for shoes or there is no market for shoes in that part of the world.To formally confirm one instinct or the other the vice-president should:

Accepted Answer

A) establish an office to start manufacturing shoes in India. 
B) give free shoe samples to a selected group of customers. 
C) conduct research to find the potential and actual customers. 
D) find out if that is true for other Asian countries. 
E) give up the idea of doing business in India. 
A) establish an office to start manufacturing shoes in India. 
B) give free shoe samples to a selected group of customers. 
C) conduct research to find the potential and actual customers. 
D) find out if that is true for other Asian countries. 
E) give up the idea of doing business in India.

Question 8

If interaction between two variables is desired, factor analysis can be used to transform large amounts of data into manageable units.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

Accepted Answer

A) Researchers must be prepared for new parameters of doing business. 
B) Company personnel must come to grips with a new set of culture-based assumptions about conducting business. 
C) Research may help reduce psychological overload. 
D) Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market. 
E) all of the above 
A) Researchers must be prepared for new parameters of doing business. 
B) Company personnel must come to grips with a new set of culture-based assumptions about conducting business. 
C) Research may help reduce psychological overload. 
D) Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market. 
E) all of the above

Question 10

In India, only about 10% of men who shave use Gillette razors.Worldwide, 50% of male shavers use Gillette products.To achieve greater penetration in India, Gillette rolled out a no-frills brand that costs 15 rupees about 34 cents.The Gillette Guard has a lighter handle that is cheaper to produce.It also lacks the lubrication strip found in Gillette's more expensive razors, and replacement blades cost only 5 rupees (11 cents).This use of data and process are described as:

Accepted Answer

A) demand pattern analysis. 
B) income elastic analysis. 
C) factor analysis. 
D) market estimation by analogy. 
E) multidimensional scaling. 
A) demand pattern analysis. 
B) income elastic analysis. 
C) factor analysis. 
D) market estimation by analogy. 
E) multidimensional scaling.

Question 11

Industrial growth patterns generally reveal consumption patterns, which in turn can be helpful in knowing production patterns that can be used in assessing market opportunities.

Accepted Answer

A) True 
 B)False

Question 12

A marketer of breakfast cereals might send researchers to preselected households at 6 a.m.to watch families go about their morning routines

Accepted Answer

A) True 
 B)False

Question 13

ECR is a joint initiative by members of the supply chain to work towards improving and optimizing aspects of the supply chain to benefit managers.

Accepted Answer

A) True 
 B)False

Question 14

Anyone undertaking a market research project should understand that the first step is:

Accepted Answer

A) setting the budget. 
B) determining the methodology to use. 
C) deciding who will see the final report. 
D) defining the problem. 
E) determining the information requirement. 
A) setting the budget. 
B) determining the methodology to use. 
C) deciding who will see the final report. 
D) defining the problem. 
E) determining the information requirement.

Question 15

When a survey questionnaire in English is translated into Korean for use in South Korea and then translated back into English to check its accuracy it is described as:

Accepted Answer

A) incipient translation. 
B) comparative translation. 
C) native translation. 
D) parallel translation. 
E) back translation. 
A) incipient translation. 
B) comparative translation. 
C) native translation. 
D) parallel translation. 
E) back translation.

Question 16

When a trained person is recording the items selected in a grocery cart or basket, the research method is known as:

Accepted Answer

A) observation. 
B) survey research. 
C) focus study. 
D) secondary data collection. 
E) personal interviews. 
A) observation. 
B) survey research. 
C) focus study. 
D) secondary data collection. 
E) personal interviews.

Question 17

When using a "projective technique," the researcher presents close-ended or ambiguous stimuli to a subject in a focus group

Accepted Answer

A) True 
 B)False

Question 18

Mattel toys thought that Barbie would be as popular in Japan as it is the United States.This assumption was due to the self-reference criterion (SRC).

Accepted Answer

A) True 
 B)False

Question 19

The term "Safe Harbor" agreement applies to privacy issues pertaining to the companies that wish to transfer data to the United States from Europe.

Accepted Answer

A) True 
 B)False

Question 20

When consumers have difficulty in verbalizing their perceptions, and there are different alternative brands of toothpaste, what is the best method of judging them in terms of similarity?

Accepted Answer

A) cluster analysis 
B) MDS 
C) dependence techniques 
D) factor loading 
E) focus group 
A) cluster analysis 
B) MDS 
C) dependence techniques 
D) factor loading 
E) focus group

Market research should focus on finding out how a potential customer can be changed into an actual customer.

Africa represents a huge untapped market for shoes since most people walk barefoot.Thus, it will be easy to alter entrenched consumer behavior pattern if shoes are available.

Authors Michael Czinkota and Ilka Ronkainen identified four specific environmental factors that may require international research efforts to be conducted differently than domestic research.Describe those factors to outline the differences.

Which of the following lists some of the steps in the market research process in the correct order?

One study of adult involvement in household tasks revealed greater similarities between the UK and the U.S.compared with France, Belgium, and French Canada.Thus, the U.S.and UK were "twins" based on common language.This study is an example of:

If a market researcher would like to know how much the typical Nigerian consumer spends on soft drinks, the information can be obtained from GNP or GDP.

If interaction between two variables is desired, factor analysis can be used to transform large amounts of data into manageable units.

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

Industrial growth patterns generally reveal consumption patterns, which in turn can be helpful in knowing production patterns that can be used in assessing market opportunities.

A marketer of breakfast cereals might send researchers to preselected households at 6 a.m.to watch families go about their morning routines

ECR is a joint initiative by members of the supply chain to work towards improving and optimizing aspects of the supply chain to benefit managers.

Anyone undertaking a market research project should understand that the first step is:

When a survey questionnaire in English is translated into Korean for use in South Korea and then translated back into English to check its accuracy it is described as:

When a trained person is recording the items selected in a grocery cart or basket, the research method is known as:

When using a "projective technique," the researcher presents close-ended or ambiguous stimuli to a subject in a focus group

Mattel toys thought that Barbie would be as popular in Japan as it is the United States.This assumption was due to the self-reference criterion (SRC).

The term "Safe Harbor" agreement applies to privacy issues pertaining to the companies that wish to transfer data to the United States from Europe.

When consumers have difficulty in verbalizing their perceptions, and there are different alternative brands of toothpaste, what is the best method of judging them in terms of similarity?

Introduction to Global Marketing

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 6: Global Information Systems and Market Research

Market research should focus on finding out how a potential customer can be changed into an actual customer.

Africa represents a huge untapped market for shoes since most people walk barefoot.Thus, it will be easy to alter entrenched consumer behavior pattern if shoes are available.

Authors Michael Czinkota and Ilka Ronkainen identified four specific environmental factors that may require international research efforts to be conducted differently than domestic research.Describe those factors to outline the differences.

Which of the following lists some of the steps in the market research process in the correct order?

One study of adult involvement in household tasks revealed greater similarities between the UK and the U.S.compared with France, Belgium, and French Canada.Thus, the U.S.and UK were "twins" based on common language.This study is an example of:

If a market researcher would like to know how much the typical Nigerian consumer spends on soft drinks, the information can be obtained from GNP or GDP.

If interaction between two variables is desired, factor analysis can be used to transform large amounts of data into manageable units.

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

Industrial growth patterns generally reveal consumption patterns, which in turn can be helpful in knowing production patterns that can be used in assessing market opportunities.

A marketer of breakfast cereals might send researchers to preselected households at 6 a.m.to watch families go about their morning routines

ECR is a joint initiative by members of the supply chain to work towards improving and optimizing aspects of the supply chain to benefit managers.

Anyone undertaking a market research project should understand that the first step is:

When a survey questionnaire in English is translated into Korean for use in South Korea and then translated back into English to check its accuracy it is described as:

When a trained person is recording the items selected in a grocery cart or basket, the research method is known as:

When using a "projective technique," the researcher presents close-ended or ambiguous stimuli to a subject in a focus group

Mattel toys thought that Barbie would be as popular in Japan as it is the United States.This assumption was due to the self-reference criterion (SRC).

The term "Safe Harbor" agreement applies to privacy issues pertaining to the companies that wish to transfer data to the United States from Europe.

When consumers have difficulty in verbalizing their perceptions, and there are different alternative brands of toothpaste, what is the best method of judging them in terms of similarity?

Introduction to Global Marketing

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters