Exam 4: Social and Cultural Environments

"McDonaldization of culture," a term coined by Geert Hofstede, refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture.

The power distance dimension reflects the degree of trust among members of society.Thus, the higher the power distance (PDI)the:

Comparing and contrasting the diffusion of innovations in Western countries and in Asia, one can say that:

When the Coca-Cola Company was developing its new Dasani bottled water brand, linguists helped guide the naming process.For example, the recurring "a" was chosen because it has a soothing sound.In linguistics, issues pertaining to letters and sounds are matter of:

"Mecca Cola" and "Qibla Cola" are brand names given to Coca-Cola for effective marketing in Muslim countries.

In the United States bridal gowns are white in color whereas in many countries they are red in color.White is considered as a color of mourning in many Asian countries.

A sense of shame leads to sensitivity in social contacts within high-performing Asian countries such as Hong Kong, Taiwan, and Japan.

According to Roger's diffusion theory, most customers will not purchase expensive products without the "hands-on" experience marketers call "trial."

Food taboos, language, marriage, medicine, music, dancing, courtship, body adornment, religious rituals, and residence rules are all examples of "cultural universals."

A characteristic of a low-context culture which is prevalent in United States, Switzerland, and Germany is:

In Indonesia, home of the world's largest Muslim population, KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa, the end of each day's fast.

According to Hofstede's research on cultural values, Japan and Austria ranked highest in masculinity.

Long-term values include persistence (perseverance), defined as a general tenacity in the pursuit of a goal.

A few years ago, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player.DCC did more than allow users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own.However, die-hard audio buffs were the only ones to buy DCC and Philips ultimately discontinued the product.Which of the following statements based on adopter categories describes this?

Diesel founder Renzo Rosso has asserted that his brand's "Diesel" name is one of the few words which is pronounced the same in almost every language.To a linguist, this comment is best understood within the context of phonology.

Which of the following is true about the innovation diffusion process in Asia?

There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture.Which of the following statements is not true:

Which of the following is true about "coffee culture" in England?

Competitive bidding is infrequent in a low-context culture.

When marketers refer to "fast-food culture", or "credit-card culture" they are referring to a cosmopolitan culture which is comprised of various segments of the population which are interconnected by information technology.