Question 1

According to Geert Hofstede, which of the following is a key cultural dimension that helps account for rapid economic growth in Asia?

Accepted Answer

A) power distance 
B) individualist/collectivist 
C) feminine/masculine 
D) uncertainty avoidance 
E) long-term orientation 
A) power distance 
B) individualist/collectivist 
C) feminine/masculine 
D) uncertainty avoidance 
E) long-term orientation

Question 2

In China, it is bad luck to give a book, an umbrella, or a clock as a gift.

Accepted Answer

A) True 
 B)False

Question 3

A "value" is an organized pattern of knowledge that an individual holds to be true about the world.

Accepted Answer

A) True 
 B)False

Question 4

A number of authors, journalists, and food critics have chronicled a disturbing trend in the land of haute cuisine the decline in France's status as a culinary superpower.

Accepted Answer

A) True 
 B)False

Question 5

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes, beliefs, and values.Giving an example of a country, explain how these attributes are so important.

Accepted Answer

An attitude is a learned tendency to res

Question 6

The phonetic pronunciation of the numerical sequence 8282 means "hurry up" in Korean.

Accepted Answer

A) True 
 B)False

Question 7

The lesson that SRC (Self-Reference Criterion)teaches can be summarized as:

Accepted Answer

A) a person's perception of market needs is framed by others cultural experience. 
B) perceptual blockage and distortion about cultures are hard to reduce. 
C) unbiased perception is a vital and critical skill in global marketing. 
D) unconscious reference to one's cultural values is critical in global marketing. 
E) prior success and ethnocentrism can override the SRC. 
A) a person's perception of market needs is framed by others cultural experience. 
B) perceptual blockage and distortion about cultures are hard to reduce. 
C) unbiased perception is a vital and critical skill in global marketing. 
D) unconscious reference to one's cultural values is critical in global marketing. 
E) prior success and ethnocentrism can override the SRC.

Question 8

Adopter categories are classifications of individuals within a market on the basis of their innovativeness.Recently Apple introduced the iPhone for which people waited in long lines before the doors opened.According to experts these 2.5% of people who bought the iPhone are categorized as:

Accepted Answer

A) early adopters. 
B) innovators. 
C) early majority. 
D) late majority. 
E) laggards. 
A) early adopters. 
B) innovators. 
C) early majority. 
D) late majority. 
E) laggards.

Question 9

Procter & Gamble's introduction of All-Temperature Cheer laundry detergent in Japan was a flop at first.The problem was that Japanese women wash clothes in cold water- either tap water or leftover bath water-so they don't care about all-temperature washing (which is a big selling point in the U.S.).Also, Cheer was first introduced in Japan at a time when the market for fabric softeners in Japan was rapidly expanding.However, when Japanese housewives added lots of fabric softener to the water, Cheer didn't produce many suds (Americans don't use as much fabric softener).P&G reformulated the product so it wouldn't be affected by fabric softeners, and ads for Cheer in Japan pledged superior cleaning in cold water, not all temperatures.Which of the following might have helped P&G avoid the initial problems with Cheer?

Accepted Answer

A) Maslow's hierarchy 
B) high vs.low context culture 
C) diffusion of innovation 
D) self-reference criterion 
E) polycentric orientation 
A) Maslow's hierarchy 
B) high vs.low context culture 
C) diffusion of innovation 
D) self-reference criterion 
E) polycentric orientation

Question 10

Applying Hofstede's typology, show how Power Distance and Gender Differentiation can influence the marketing of products and services in different countries.

Accepted Answer

Power Distance is the degree to which me

Question 11

Despite the fact that the American team advanced to the semi-finals in South Africa, the game is much more popular in other parts of the world.There is an effort to make soccer popular in the United States, and many fashion brands are interesting in marketing their products which pertain to soccer and other sports.Considering this aspect which of the following statements is incorrect:

Accepted Answer

A) In the United States, 2010 World Cup merchandise such as T-shirts was available at Wal-Mart. 
B) FIFA is the only global marketer seeking revenue growth by boosting soccer's popularity in America. 
C) Yves Saint Laurent designer was selling merchandise with soccer related embossed emblems. 
D) The fall 2010 collection of designer clothes included "FIFA Hertiage Tees" with logos on shirts. 
E) FIFA has chosen Total Apparel Group (TAG)to boost soccer's visibility and popularity among Americans. 
A) In the United States, 2010 World Cup merchandise such as T-shirts was available at Wal-Mart. 
B) FIFA is the only global marketer seeking revenue growth by boosting soccer's popularity in America. 
C) Yves Saint Laurent designer was selling merchandise with soccer related embossed emblems. 
D) The fall 2010 collection of designer clothes included "FIFA Hertiage Tees" with logos on shirts. 
E) FIFA has chosen Total Apparel Group (TAG)to boost soccer's visibility and popularity among Americans.

Question 12

In order to convey the sense of the country of origin it is advisable to use the same background music in broadcast commercials in all parts of the world.

Accepted Answer

A) True 
 B)False

Question 13

FIFA, the Federation internationale de Football Association, is launching a new global fashion brand in order to build and maintain awareness as well as interest in soccer in the years between World Cup matches.

Accepted Answer

A) True 
 B)False

Question 14

The cultural environment of a country is best defined by which characteristics?

Accepted Answer

A) standard of living and stage of economic development 
B) production process and standards of measurement 
C) attitudes, beliefs, and values 
D) degree of nationalism and economic community membership 
E) fast food culture and slow food culture 
A) standard of living and stage of economic development 
B) production process and standards of measurement 
C) attitudes, beliefs, and values 
D) degree of nationalism and economic community membership 
E) fast food culture and slow food culture

Question 15

One of the basic elements of sociologist Everett Roger's Diffusion theory is the concept of an "adoption process." The first step in this adoption process is:

Accepted Answer

A) interest. 
B) evaluation. 
C) trial. 
D) adoption. 
E) awareness. 
A) interest. 
B) evaluation. 
C) trial. 
D) adoption. 
E) awareness.

Question 16

Disney is hoping to appeal to India's family-oriented middle-class consumers; the core themes include "believe in yourself, express yourself, and celebrate your family." Disney is also using cable television for its program in a number of local languages and dialects.This is an example of:

Accepted Answer

A) capitalizing on astrological beliefs of Indians. 
B) a first step in introducing U.S.programs in emerging markets. 
C) attracting families to theme parks in India. 
D) emphasizing the role of families in emerging markets. 
E) adapting to cultural differences and going native in emerging markets. 
A) capitalizing on astrological beliefs of Indians. 
B) a first step in introducing U.S.programs in emerging markets. 
C) attracting families to theme parks in India. 
D) emphasizing the role of families in emerging markets. 
E) adapting to cultural differences and going native in emerging markets.

Question 17

Americans typically want to "go it alone." As a result, they may be outnumbered in a negotiation situation.

Accepted Answer

A) True 
 B)False

Question 18

Which is not considered as a long-term value?

Accepted Answer

A) persistence 
B) sense of shame 
C) thrift 
D) ordering relationships 
E) search for truth 
A) persistence 
B) sense of shame 
C) thrift 
D) ordering relationships 
E) search for truth

Question 19

As a component of abstract (as opposed to physical)culture, many forms of music exhibit the same "think global, act local" paradox that is at the heart of global marketing.

Accepted Answer

A) True 
 B)False

Question 20

London's Sunday Times reported that Mecca-Cola has become the drink which has come to be seen as "politically preferable" to Pepsi or Coke in many Muslim countries.Also, Danish products were boycotted in many Islamic countries in protest of an offensive cartoon that was printed in Danish newspapers.Considering these two examples, show how religion can have an impact on marketing.

Accepted Answer

Religion is one of the most important so

According to Geert Hofstede, which of the following is a key cultural dimension that helps account for rapid economic growth in Asia?

In China, it is bad luck to give a book, an umbrella, or a clock as a gift.

A "value" is an organized pattern of knowledge that an individual holds to be true about the world.

A number of authors, journalists, and food critics have chronicled a disturbing trend in the land of haute cuisine the decline in France's status as a culinary superpower.

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes, beliefs, and values.Giving an example of a country, explain how these attributes are so important.

The phonetic pronunciation of the numerical sequence 8282 means "hurry up" in Korean.

The lesson that SRC (Self-Reference Criterion)teaches can be summarized as:

Adopter categories are classifications of individuals within a market on the basis of their innovativeness.Recently Apple introduced the iPhone for which people waited in long lines before the doors opened.According to experts these 2.5% of people who bought the iPhone are categorized as:

Applying Hofstede's typology, show how Power Distance and Gender Differentiation can influence the marketing of products and services in different countries.

In order to convey the sense of the country of origin it is advisable to use the same background music in broadcast commercials in all parts of the world.

FIFA, the Federation internationale de Football Association, is launching a new global fashion brand in order to build and maintain awareness as well as interest in soccer in the years between World Cup matches.

The cultural environment of a country is best defined by which characteristics?

One of the basic elements of sociologist Everett Roger's Diffusion theory is the concept of an "adoption process." The first step in this adoption process is:

Disney is hoping to appeal to India's family-oriented middle-class consumers; the core themes include "believe in yourself, express yourself, and celebrate your family." Disney is also using cable television for its program in a number of local languages and dialects.This is an example of:

Americans typically want to "go it alone." As a result, they may be outnumbered in a negotiation situation.

Which is not considered as a long-term value?

As a component of abstract (as opposed to physical)culture, many forms of music exhibit the same "think global, act local" paradox that is at the heart of global marketing.

Introduction to Global Marketing

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 4: Social and Cultural Environments

According to Geert Hofstede, which of the following is a key cultural dimension that helps account for rapid economic growth in Asia?

In China, it is bad luck to give a book, an umbrella, or a clock as a gift.

A "value" is an organized pattern of knowledge that an individual holds to be true about the world.

A number of authors, journalists, and food critics have chronicled a disturbing trend in the land of haute cuisine the decline in France's status as a culinary superpower.

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes, beliefs, and values.Giving an example of a country, explain how these attributes are so important.

The phonetic pronunciation of the numerical sequence 8282 means "hurry up" in Korean.

The lesson that SRC (Self-Reference Criterion)teaches can be summarized as:

Adopter categories are classifications of individuals within a market on the basis of their innovativeness.Recently Apple introduced the iPhone for which people waited in long lines before the doors opened.According to experts these 2.5% of people who bought the iPhone are categorized as:

Applying Hofstede's typology, show how Power Distance and Gender Differentiation can influence the marketing of products and services in different countries.

In order to convey the sense of the country of origin it is advisable to use the same background music in broadcast commercials in all parts of the world.

FIFA, the Federation internationale de Football Association, is launching a new global fashion brand in order to build and maintain awareness as well as interest in soccer in the years between World Cup matches.

The cultural environment of a country is best defined by which characteristics?

One of the basic elements of sociologist Everett Roger's Diffusion theory is the concept of an "adoption process." The first step in this adoption process is:

Disney is hoping to appeal to India's family-oriented middle-class consumers; the core themes include "believe in yourself, express yourself, and celebrate your family." Disney is also using cable television for its program in a number of local languages and dialects.This is an example of:

Americans typically want to "go it alone." As a result, they may be outnumbered in a negotiation situation.

Which is not considered as a long-term value?

As a component of abstract (as opposed to physical)culture, many forms of music exhibit the same "think global, act local" paradox that is at the heart of global marketing.

Introduction to Global Marketing

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters