Exam 4: Social and Cultural Environments

The diversity of cultures around the world is also reflected in languages and communication.When KFC translated its slogan "Finger Licking Good" it became "Eat your fingers" in Chinese; similarly "Pepsi is for Generations" became "your grandparents will come out of the grave to drink Pepsi." Studies showing how linguists have divided the study of spoken or verbal language demonstrates how verbal and non-verbal communication can have an impact on marketing around the world.

In the 1990s, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player.DCC allowed users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own.This latter feature reflects which of the following characteristics of innovations?

Danes generally are not afraid of taking chances; they are comfortable doing things that are not carefully thought out or planned.Denmark's "flexicurity" policy combines free labor markets with adjustable welfare benefits.This is an example of the application of Hofstede's typology under the values which highlight:

That floppy disks are being dumped in favor of USB mass storage devices can be attributed to which characteristics of innovation?

As cultural information and imagery flow freely across borders via satellite TV, the Internet, and similar communication channels, new global consumer cultures are emerging.

The power distance dimension reflects the degree of trust among members of society.Thus the higher the power distance (PDI), the higher the level of trust.

Which of the following shows the correct order of the product adoption process?

When Walt Disney company's executives were planning to build a theme park in France, they firmly believed that the success of McDonald's and Coke as well as their success in Tokyo Disneyland ensures the runaway success of their plans.Disney policies prohibit sale or consumption of alcohol inside the theme parks which they also implemented in France.This proved to be a failure since consuming wine with the midday meal is a long-established custom in France.This is a classical example of:

The ________ the level of environmental sensitivity for a given product, the ________ the need for managers to address country-specific economic, regulatory, technological, social and cultural environmental conditions.

Suppose you have a friend from India who is a lifelong vegetarian and who does not like McDonald's because the company sells hamburgers in many countries.Which of the following describes your friend?

There are considerable differences and similarities among world cultures.This makes the task of the global marketer much more difficult.Giving examples, show what factors have to be taken into account when planning marketing strategy for different parts of the world.

A vice-president of an American software company introduced himself to a group of Korean partners and added "you may just call me John." Although this verbal cue shows the underlying reality that Americans have a high value on informality and equality, it needs adaptation due to the reason that:

Reference to one's own cultural values or self-reference criterion (SRC)can create a cultural myopia.It can consciously or unconsciously create considerable problems for marketing professionals.Using Walt Disney's decision to build a theme park in France, address the problem, following a systematic framework.

Which of the following can negatively influence the rate of diffusion of an innovation?

Culture includes both conscious and unconscious values, idea, attitudes, and symbols that shape human behavior and that are confined to one generation.

Although "culture shock" is a normal human reaction to the new and unknown, successful global marketers strive to comprehend human experience from the global point of view.

The Walt Disney Company's decision to build a theme park in France provides an excellent vehicle to understanding SRC (Self-Reference Criterion).All of the statements listed below portray this meaning except:

Which of the following best sums up the experience of Walt Disney Company executives when creating Disney's theme park in Paris?

Which of the following is arranged starting with the highest level of environmental sensitivity and ending with the lowest level?

Gray color is associated with high quality and expensive in the United States, whereas it is considered inexpensive in China and Japan.