Exam 12: Global Marketing Channels and Physical Distribution

Which country has the biggest market for Amway?

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

A global retailer seeks to expand in a country that, in the opinion of management, is both culturally distant and difficult to enter.The retailer would be well advised to use a joint venture strategy.

E-bay assists large companies such as Disney and IBM in setting up online "storefronts" to sell items for fixed prices in addition to conducing b-to-c auctions.

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Nestlé is using an innovative approach to distribution in Brazil with a program of door-to-door selling in high-income neighborhoods.

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers.Discuss the importance of channel innovation, giving examples of piggyback marketing in emerging markets.

Physical distribution and logistics are concerned with all but one the following.

How do specialty retailers differ from "hypermarkets," "supercenters," and "convenience stores"? Why are some businesses called "category killers"?

When Wal-Mart Stores first expanded into Mexico, management established a joint venture with the country's largest retailer.Judging by the approach Wal-Mart used, management must have viewed Mexico as:

When British entrepreneur Richard Branson established the first Virgin Megastore in France, he invested a great deal of money to develop a retail space on the famous Champs-Elysées.Judging by the approach Branson used, he and his management team must have viewed France as:

Apple operates more than 300 retail stores in the United States, Canada, Japan, and the United Kingdom.Many stores feature a signature glass staircase that Apple cofounder and former CEO Steve Jobs helped design.

Order processing, warehousing, and inventory management are all functions pertaining to:

Toys "R" Us, Home Depot, and IKEA are referred to as "category killers" in the retailing industry.

Laura Ashley, The Body Shop, Victoria's Secret, Starbucks, the Disney Store and Gap are examples of global retail operators that can be classified as specialty retailers since they offer less variety than department stores.

Sales representatives in which Japanese industry cultivate close, long-term relations with customers by selling door-to-door?

"Containerization" refers to a company's:

An important new tool for inventory management is:

An exporter that is new to a particular market would do well to choose a middleman with a reputation for "cherry picking" products.

In 2006, there was a big controversy in the United States after a British company, Peninsular & Oriental Steam Navigation, was acquired by Dubai Ports World.This controversy clearly outlined some of the challenges in the global marketplace.Using this as an example, discuss the challenges that confront a global marketplace.