Question 1

Kodak adopted a direct involvement approach in Japan by utilizing independent agents, distributors and retailers.

Accepted Answer

A) True 
 B)False

Question 2

In Mexico, Proctor & Gamble operates stores serving single-use quantities at a relatively high per-use cost, which are known as "high-frequency" stores.

Accepted Answer

A) True 
 B)False

Question 3

If a commodity raw material comes from Africa, gets refined in Asia, then shipped to South America for finishing, and finally transported to the Middle East and then sold around the world this represents a similar process used for products marketed by:

Accepted Answer

A) Exxon. 
B) McDonald's. 
C) Caterpillar. 
D) IKEA. 
E) Sears. 
A) Exxon. 
B) McDonald's. 
C) Caterpillar. 
D) IKEA. 
E) Sears.

Question 4

When Carrefour, Tesco, or Wal-Mart set up shop in developing countries, they provide customers with access to more products and lower prices than were available previously.This is an example of global retailing.

Accepted Answer

A) True 
 B)False

Question 5

Nokia and Motorola are among the cell phone marketers that have opened branded stores in London and Moscow.

Accepted Answer

A) True 
 B)False

Question 6

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to another individual.

Accepted Answer

A) True 
 B)False

Question 7

An export administrator, Beth Dorrell, notes, "A commodity raw material from Africa can be refined in Asia, then shipped to South America to be incorporated into a component of a final product that is produced in the Middle East and then sold around the world.In light of this statement, describe supply chain, value chain, and logistics.List and briefly describe the most important distribution activities.

Accepted Answer

As the statement describes, it has becom

Question 8

A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York, where the containers are transferred to railroad cars and transported to the West coast.At the port of San Francisco, the containers are loaded onto another freighter bound for Japan.The term that best describes this situation is:

Accepted Answer

A) intermodal transportation. 
B) inventory management. 
C) greenfield investment. 
D) hypermarketing. 
E) containerization. 
A) intermodal transportation. 
B) inventory management. 
C) greenfield investment. 
D) hypermarketing. 
E) containerization.

Question 9

Which of the following transportation modes ranks lowest in capability?

Accepted Answer

A) truck 
B) railroad 
C) Internet 
D) air 
E) water 
A) truck 
B) railroad 
C) Internet 
D) air 
E) water

Question 10

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan, he did so by establishing a joint venture with the Marui retailing chain.This represents an appropriate market-entry approach for a global retailer.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following does not qualify as a "category killer?"

Accepted Answer

A) Victoria's Secret 
B) IKEA 
C) Home Depot 
D) Circuit City 
E) Toys "R" Us 
A) Victoria's Secret 
B) IKEA 
C) Home Depot 
D) Circuit City 
E) Toys "R" Us

Question 12

British retailer Marks & Spencer is a good example of a category killer.

Accepted Answer

A) True 
 B)False

Question 13

What are global retail categories? Describe these categories giving examples.

Accepted Answer

The categories for global retailing can

Question 14

Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?

Accepted Answer

A) few product categories, own-label focus 
B) few product categories, manufacturer brand focus 
C) many product categories, own-label focus 
D) many product categories, manufacturer brand focus 
E) none of the above 
A) few product categories, own-label focus 
B) few product categories, manufacturer brand focus 
C) many product categories, own-label focus 
D) many product categories, manufacturer brand focus 
E) none of the above

Question 15

When single brand-retailers such as Benetton, Nike, Pizza Hut, Reebok, and Subway first entered the Indian retail market, they were required to use:

Accepted Answer

A) mom-and-pop type stores. 
B) cramped stores. 
C) local vendor operated stores. 
D) franchised stores. 
E) departmental stores. 
A) mom-and-pop type stores. 
B) cramped stores. 
C) local vendor operated stores. 
D) franchised stores. 
E) departmental stores.

Question 16

Due to political upheaval in the Middle East, in spring 2011, Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

Accepted Answer

A) True 
 B)False

Question 17

When utilizing the services of a local independent distributor, management is well advised to treat the distributor as a temporary market-entry vehicle.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Accepted Answer

A) Select distributors don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Give local distributors control over marketing strategy. 
D) Treat local distributors as long-term partners. 
E) All of the above are appropriate guidelines. 
A) Select distributors don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Give local distributors control over marketing strategy. 
D) Treat local distributors as long-term partners. 
E) All of the above are appropriate guidelines.

Question 19

Organic growth occurs when a company uses its own resources to open a store on a greenfield site.

Accepted Answer

A) True 
 B)False

Question 20

Distribution channels are systems that link manufacturers to customers.

Accepted Answer

A) True 
 B)False

Kodak adopted a direct involvement approach in Japan by utilizing independent agents, distributors and retailers.

In Mexico, Proctor & Gamble operates stores serving single-use quantities at a relatively high per-use cost, which are known as "high-frequency" stores.

If a commodity raw material comes from Africa, gets refined in Asia, then shipped to South America for finishing, and finally transported to the Middle East and then sold around the world this represents a similar process used for products marketed by:

When Carrefour, Tesco, or Wal-Mart set up shop in developing countries, they provide customers with access to more products and lower prices than were available previously.This is an example of global retailing.

Nokia and Motorola are among the cell phone marketers that have opened branded stores in London and Moscow.

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to another individual.

Which of the following transportation modes ranks lowest in capability?

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan, he did so by establishing a joint venture with the Marui retailing chain.This represents an appropriate market-entry approach for a global retailer.

Which of the following does not qualify as a "category killer?"

British retailer Marks & Spencer is a good example of a category killer.

What are global retail categories? Describe these categories giving examples.

Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?

When single brand-retailers such as Benetton, Nike, Pizza Hut, Reebok, and Subway first entered the Indian retail market, they were required to use:

Due to political upheaval in the Middle East, in spring 2011, Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

When utilizing the services of a local independent distributor, management is well advised to treat the distributor as a temporary market-entry vehicle.

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Organic growth occurs when a company uses its own resources to open a store on a greenfield site.

Distribution channels are systems that link manufacturers to customers.

Introduction to Global Marketing

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 12: Global Marketing Channels and Physical Distribution

Kodak adopted a direct involvement approach in Japan by utilizing independent agents, distributors and retailers.

In Mexico, Proctor & Gamble operates stores serving single-use quantities at a relatively high per-use cost, which are known as "high-frequency" stores.

If a commodity raw material comes from Africa, gets refined in Asia, then shipped to South America for finishing, and finally transported to the Middle East and then sold around the world this represents a similar process used for products marketed by:

When Carrefour, Tesco, or Wal-Mart set up shop in developing countries, they provide customers with access to more products and lower prices than were available previously.This is an example of global retailing.

Nokia and Motorola are among the cell phone marketers that have opened branded stores in London and Moscow.

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to another individual.

Which of the following transportation modes ranks lowest in capability?

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan, he did so by establishing a joint venture with the Marui retailing chain.This represents an appropriate market-entry approach for a global retailer.

Which of the following does not qualify as a "category killer?"

British retailer Marks & Spencer is a good example of a category killer.

What are global retail categories? Describe these categories giving examples.

Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?

When single brand-retailers such as Benetton, Nike, Pizza Hut, Reebok, and Subway first entered the Indian retail market, they were required to use:

Due to political upheaval in the Middle East, in spring 2011, Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

When utilizing the services of a local independent distributor, management is well advised to treat the distributor as a temporary market-entry vehicle.

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Organic growth occurs when a company uses its own resources to open a store on a greenfield site.

Distribution channels are systems that link manufacturers to customers.

Introduction to Global Marketing

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters