Question 1

Based on 2010 sales figures, Carrefour is the largest hypermarket in France.

Accepted Answer

A) True 
 B)False

Question 2

Inventory management is:

Accepted Answer

A) determining what type of warehouse to manage. 
B) establishing an inventory channel. 
C) managing physical distribution of products. 
D) purchasing products. 
E) ensuring cost control. 
A) determining what type of warehouse to manage. 
B) establishing an inventory channel. 
C) managing physical distribution of products. 
D) purchasing products. 
E) ensuring cost control.

Question 3

Outlet stores are retail operations that allow companies with well-known consumer brands to dispose of excess inventory, out-of-date merchandise, or factory seconds.

Accepted Answer

A) True 
 B)False

Question 4

Distribution channels around the world are highly differentiated.However these differences cannot be explained just by culture and income level of the existing market.What is the different between organic growth and franchising?

Accepted Answer

Organic growth occurs when a company use

Question 5

Which European retailer proved unsuccessful in its cross-border initiatives on New York's fashionable Fifth Avenue?

Accepted Answer

A) Virgin Group 
B) Marks & Spencer 
C) Carrefour 
D) Galeries Lafayette 
E) Louis Vuitton 
A) Virgin Group 
B) Marks & Spencer 
C) Carrefour 
D) Galeries Lafayette 
E) Louis Vuitton

Question 6

When utilizing the services of a local independent distributor, management is well advised to yield control of marketing strategy to the distributor.

Accepted Answer

A) True 
 B)False

Question 7

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary.Generally, a local distributor is required.What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

Accepted Answer

Care should be taken in selecting distri

Question 8

Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?

Accepted Answer

A) few product categories, own-label focus 
B) few product categories, manufacturer brand focus 
C) many product categories, own-label focus 
D) many product categories, manufacturer brand focus 
E) none of the above 
A) few product categories, own-label focus 
B) few product categories, manufacturer brand focus 
C) many product categories, own-label focus 
D) many product categories, manufacturer brand focus 
E) none of the above

Question 9

Nestlé in Brazil is using door-to-door selling to reach low-income neighborhoods; Dell computers provide home delivery for its products; Avon is using sales representatives and other companies are using different methods to reach consumers.Describe different channels that can be used for reaching the customers.

Accepted Answer

Marketing channels exist in order to cre

Question 10

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:

Accepted Answer

A) intermodal transportation. 
B) inventory control. 
C) hypermarketing. 
D) "cherry picking" a product. 
E) containerization. 
A) intermodal transportation. 
B) inventory control. 
C) hypermarketing. 
D) "cherry picking" a product. 
E) containerization.

Question 11

Nakumatt is a local supermarket chain in Kenya which provides an aspirational space that appeals to everyone.

Accepted Answer

A) True 
 B)False

Question 12

The term "logistics" management describes the integration of activities necessary to ensure the efficient flow of raw materials, in-process inventory, and finished goods from producers to customers.

Accepted Answer

A) True 
 B)False

Question 13

According to Harvard professor David Arnold, one of the guidelines for choosing a channel intermediary by a company is to select distributors rather than them selecting the company.

Accepted Answer

A) True 
 B)False

Question 14

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

Accepted Answer

A) Deliver the bread frozen. 
B) Package the bread in plastic bags. 
C) MBC should convert a paperless office to cut red tape. 
D) Deliver the bread sliced rather than in whole loaf form. 
E) Use paper packaging for bread. 
A) Deliver the bread frozen. 
B) Package the bread in plastic bags. 
C) MBC should convert a paperless office to cut red tape. 
D) Deliver the bread sliced rather than in whole loaf form. 
E) Use paper packaging for bread.

Question 15

The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.

Accepted Answer

A) True 
 B)False

Question 16

In exchange for a pledge to carry at least 40 different Procter & Gamble products, participating stores receive regular visits from P & G representatives who tidy and arrange display areas.This motivational program is referred to as:

Accepted Answer

A) "buy-in-bulk store" program. 
B) "high-frequency"store program. 
C) "mom-and-pop" store program. 
D) "shop operators" program. 
E) "golden store" program. 
A) "buy-in-bulk store" program. 
B) "high-frequency"store program. 
C) "mom-and-pop" store program. 
D) "shop operators" program. 
E) "golden store" program.

Question 17

In Japan, the biggest barrier facing U.S.auto manufacturers is that half the cars that are sold each year are sold door-to-door.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

Accepted Answer

A) Select distributors don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Treat local distributors as long-term partners. 
D) Maintain control over marketing strategy from day one. 
E) All of the above are appropriate guidelines. 
A) Select distributors don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Treat local distributors as long-term partners. 
D) Maintain control over marketing strategy from day one. 
E) All of the above are appropriate guidelines.

Question 19

Retailers that sell a tightly focused selection of goods at rock-bottom prices are known as hard discounters.

Accepted Answer

A) True 
 B)False

Question 20

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

Accepted Answer

A) place utility 
B) time utility 
C) form utility 
D) information utility 
E) worker utility 
A) place utility 
B) time utility 
C) form utility 
D) information utility 
E) worker utility

Based on 2010 sales figures, Carrefour is the largest hypermarket in France.

Inventory management is:

Outlet stores are retail operations that allow companies with well-known consumer brands to dispose of excess inventory, out-of-date merchandise, or factory seconds.

Distribution channels around the world are highly differentiated.However these differences cannot be explained just by culture and income level of the existing market.What is the different between organic growth and franchising?

Which European retailer proved unsuccessful in its cross-border initiatives on New York's fashionable Fifth Avenue?

When utilizing the services of a local independent distributor, management is well advised to yield control of marketing strategy to the distributor.

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary.Generally, a local distributor is required.What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:

Nakumatt is a local supermarket chain in Kenya which provides an aspirational space that appeals to everyone.

The term "logistics" management describes the integration of activities necessary to ensure the efficient flow of raw materials, in-process inventory, and finished goods from producers to customers.

According to Harvard professor David Arnold, one of the guidelines for choosing a channel intermediary by a company is to select distributors rather than them selecting the company.

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.

In exchange for a pledge to carry at least 40 different Procter & Gamble products, participating stores receive regular visits from P & G representatives who tidy and arrange display areas.This motivational program is referred to as:

In Japan, the biggest barrier facing U.S.auto manufacturers is that half the cars that are sold each year are sold door-to-door.

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

Retailers that sell a tightly focused selection of goods at rock-bottom prices are known as hard discounters.

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

Introduction to Global Marketing

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 12: Global Marketing Channels and Physical Distribution

Based on 2010 sales figures, Carrefour is the largest hypermarket in France.

Inventory management is:

Outlet stores are retail operations that allow companies with well-known consumer brands to dispose of excess inventory, out-of-date merchandise, or factory seconds.

Distribution channels around the world are highly differentiated.However these differences cannot be explained just by culture and income level of the existing market.What is the different between organic growth and franchising?

Which European retailer proved unsuccessful in its cross-border initiatives on New York's fashionable Fifth Avenue?

When utilizing the services of a local independent distributor, management is well advised to yield control of marketing strategy to the distributor.

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary.Generally, a local distributor is required.What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:

Nakumatt is a local supermarket chain in Kenya which provides an aspirational space that appeals to everyone.

The term "logistics" management describes the integration of activities necessary to ensure the efficient flow of raw materials, in-process inventory, and finished goods from producers to customers.

According to Harvard professor David Arnold, one of the guidelines for choosing a channel intermediary by a company is to select distributors rather than them selecting the company.

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.

In exchange for a pledge to carry at least 40 different Procter & Gamble products, participating stores receive regular visits from P & G representatives who tidy and arrange display areas.This motivational program is referred to as:

In Japan, the biggest barrier facing U.S.auto manufacturers is that half the cars that are sold each year are sold door-to-door.

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

Retailers that sell a tightly focused selection of goods at rock-bottom prices are known as hard discounters.

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures.Such importers are creating which kind of utility?

Introduction to Global Marketing

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters