Exam 6: Global Information Systems and Market Research

What are "interdependence techniques" in the analysis of data? What type of measurement is possible with this technique, and what are different methods that are used in marketing research?

(Essay)

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Question 41

An "incipient market" is a market that will emerge if a particular economic, demographic, political, or sociocultural trend continues in a country.

(True/False)

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Question 42

A top priority of Chief Executive Keith Wandell is to diversify the Harley-Davidson customer base by targeting female riders in key markets such as Japan.

(True/False)

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Question 43

By definition, secondary data is data gathered from country markets that rank as "secondary" in terms of income and population figures.

(True/False)

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Question 44

"Back translation" is a technique whereby a survey or other document that has been translated is returned (i.e."sent back")to the translator for corrections.

(True/False)

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Question 45

Harley-Davidson celebrates its 110th anniversary in 2013.The company has grown impressively during its century of operations.All of the following mentioned facts regarding the company are true except:

(Multiple Choice)

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Question 46

In global marketing research, it is important to establish scalar equivalence when obtaining information from different countries.

(True/False)

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Question 47

One component of a firm's MIS is a business intelligence (BI)network that helps managers make decisions; one of its major objectives is to enable manipulation of the data obtained by interactive access.

(True/False)

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Question 48

The vice presidents of finance and marketing of a cosmetic company were traveling around the world to estimate the market potential for their products.They came to a busy metropolitan area in India and noticed that most of the women were not using mascara and false eyelashes.The vice president of finance said, "There is no evidence of any market for our products and let us not waste time." However the vice president of marketing remarked, "We have a great opportunity to market our products." What is meant by this, and how will you suggest testing the instinct of either vice president?

(Essay)

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Question 49

In Mexico City, only 55-60% of the population owns a telephone.The number drops to less than 50% in Guadalajara and Monterey, and 35% or lower in other cities.This will complicate the task of market researchers hoping to use a telephone survey to obtain a ________ of the Mexican population.

(Multiple Choice)

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Question 50

"Back translation" is a technique used to ensure that currency conversion is performed correctly when financial statements of foreign subsidiaries are consolidated with financial statements at headquarters.

(True/False)

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Question 51

In global marketing research, the results of a nonprobability sample can be projected with statistical reliability.

(True/False)

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Question 52

The international marketing manager of an office furniture company ordered a research report on global telecommunications equipment sales.The report noted that, in the early 1990s, AT&T was awarded a $4 billion contract to provide communication network products and services in Saudi Arabia.The manager took this as a cue to put Saudi Arabia on her information agenda, reasoning that office furniture sales would increase as the country's telephone system was improved.As described here, the marketing manager is viewing Saudi Arabia as a(n):

(Multiple Choice)

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Question 53

Cadbury, the British confectionary company, estimates that the chocolate market in India is worth about $465 million per yer compared to annual sales of $4.89 billion in Britain, which has one-tenth of the population in India.

(True/False)

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Question 54

Suppose Apple has collected extensive survey data about its new iPhone, and respondents have rated it on twenty different features and benefits.Now researchers want to reduce the amount of data to a few underlying dimensions.Which data analysis technique should the researchers use?

(Multiple Choice)

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Question 55

Which of the following correctly reflects marketing expert David Arnold's recommendations for companies engaged in global market research?

(Multiple Choice)

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Question 56

What are the secondary sources of data and how do these sources differ from primary sources? Give examples of sources from which secondary data can be obtained.

(Essay)

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Question 57

Price sensitivity or purchase intention should be weighted more heavily than the observations of purchasing patterns and related behavior.

(True/False)

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Question 58

Manufacturers of Splenda, a low-calorie sugar, wanted to arrange a focus group to find out its use in different markets.Open-ended questions were used in order to secure the unconscious attitudes and biases held by the subjects.This type of technique is known as:

(Multiple Choice)

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Question 59

A(n)________ is a company's private data network, accessible only by authorized persons inside the organization.

(Multiple Choice)

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Question 60

Showing 41 - 60 of 90

What are "interdependence techniques" in the analysis of data? What type of measurement is possible with this technique, and what are different methods that are used in marketing research?

An "incipient market" is a market that will emerge if a particular economic, demographic, political, or sociocultural trend continues in a country.

A top priority of Chief Executive Keith Wandell is to diversify the Harley-Davidson customer base by targeting female riders in key markets such as Japan.

By definition, secondary data is data gathered from country markets that rank as "secondary" in terms of income and population figures.

"Back translation" is a technique whereby a survey or other document that has been translated is returned (i.e."sent back")to the translator for corrections.

Harley-Davidson celebrates its 110th anniversary in 2013.The company has grown impressively during its century of operations.All of the following mentioned facts regarding the company are true except:

In global marketing research, it is important to establish scalar equivalence when obtaining information from different countries.

One component of a firm's MIS is a business intelligence (BI)network that helps managers make decisions; one of its major objectives is to enable manipulation of the data obtained by interactive access.

In Mexico City, only 55-60% of the population owns a telephone.The number drops to less than 50% in Guadalajara and Monterey, and 35% or lower in other cities.This will complicate the task of market researchers hoping to use a telephone survey to obtain a ________ of the Mexican population.

"Back translation" is a technique used to ensure that currency conversion is performed correctly when financial statements of foreign subsidiaries are consolidated with financial statements at headquarters.

In global marketing research, the results of a nonprobability sample can be projected with statistical reliability.

Cadbury, the British confectionary company, estimates that the chocolate market in India is worth about $465 million per yer compared to annual sales of $4.89 billion in Britain, which has one-tenth of the population in India.

Suppose Apple has collected extensive survey data about its new iPhone, and respondents have rated it on twenty different features and benefits.Now researchers want to reduce the amount of data to a few underlying dimensions.Which data analysis technique should the researchers use?

Which of the following correctly reflects marketing expert David Arnold's recommendations for companies engaged in global market research?

What are the secondary sources of data and how do these sources differ from primary sources? Give examples of sources from which secondary data can be obtained.

Price sensitivity or purchase intention should be weighted more heavily than the observations of purchasing patterns and related behavior.

Manufacturers of Splenda, a low-calorie sugar, wanted to arrange a focus group to find out its use in different markets.Open-ended questions were used in order to secure the unconscious attitudes and biases held by the subjects.This type of technique is known as:

A(n)________ is a company's private data network, accessible only by authorized persons inside the organization.

Introduction to Global Marketing

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

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