Exam 6: Consumer Decision Making

Which of the following best characterizes the underclass?

A few years ago,tea was a product with relatively little growth and was considered to be a product for the old and the middle-aged.Then tea manufacturers started promoting the health benefits of tea.Since the introduction of the research on how tea provides the body with useful anti-oxidants,tea consumption has increased by more than 25 percent,and it appears its market share will continue to grow,especially among young women in their twenties.This is an illustration of how promotion can:

The most defining element of a culture is its:

_____ is the learned ability to differentiate between similar objects such as packages of different brands of aspirin.

A value or attitude deemed acceptable by a group is called a(n):

Which of the following is an organized pattern of knowledge that an individual holds as true about his or her world?

All of the following are ways consumers can reduce cognitive dissonance EXCEPT:

Dustin is a member of a fraternity that has no problem with underage drinking.In fact,it is encouraged and expected the members will party and drink alcohol regardless of their age.For this group,drinking is considered a(n):

Kent Longino is the marketing vice-president for Andersen,one of the largest manufacturers of windows in the world.He is directing the introduction of a glass-encased sunroom that can be assembled in a weekend.He wants to capitalize on Andersen's existing reputation.Which learning method should he attempt to stimulate when introducing the new product?

The processes consumers use when making purchase decisions are called:

_____ are learned tendencies to respond consistently toward a given object.

Cassandra,an accounting major,read an article stating that accounting graduates are receiving the highest starting salary offers for business majors.The article also stated that marketing majors start with lower salaries but surpass all other majors' salaries within ten years.A week later Cassandra doesn't remember reading this last part of the article,just the first part.This is an example of:

Feeding her family healthy foods is important to Terri.She makes a point of buying organic products as often as possible.As she goes through the grocery store she remembers that she needs milk,so she heads over to the dairy case,intending to purchase the organic variety.She notices that a carton of organic milk is priced at $4.89;however,the store-brand milk is on sale for 99 cents.She hesitates for a moment,then selects the cheaper store brand,telling herself that she just can't pass up such a good bargain.As Terri wonders if she made the right purchase decision,she is experiencing:

Chaz wants to be a pirate like Captain Jack Sparrow in Disney's Pirates of the Caribbean movies.He wears a bandanna and carries a toy cutlass.Though Jack Sparrow is fictional,Chaz's role play reveals his _____.

An ad showing a thirsty athlete drinking a cold bottle of Gatorade is an example of an appeal to self-actualization needs.

Families of police officers often alter information they hear about officers who die in the line of duty.This _____ allows them to live and function without constant anxiety while their loved one is engaged in a potentially dangerous job.

A product information source that originates with marketers promoting the product are referred to as a:

According to Maslow's hierarchy of needs model,the first needs most people would try to satisfy are their _____ needs.

Consumers with prior experience in buying a certain product will spend less time searching for product information and will limit the number of products that they consider.

Jan's twin sister Joan is a fantastic cook who makes wonderful homemade meals for her family.Jan cannot cook and wishes she could do the same.An ad for Stove Top stuffing promises "one box,three meal ideas,30 minutes." Jan makes a point of adding this item to her grocery list.According to Maslow's Hierarchy,this ad appeals to Jan's _____ needs.