Exam 6: Consumer Decision Making

Jen writes a popular blog about cooking.In her blog,she frequently mentions how much she likes various products,and encourages her readers to purchase the products.What she does not disclose is that she is being paid to promote these various products.Jen is engaging in:

Christian understands that a Black Diamond brand tent is suitable for several weather conditions,such as rain,snow,and sweltering heat.This is a description of his _____ about the Black Diamond tent

Another name for evoked set is:

The extent to which consumers use their current situation to guide their social behavior is called:

Madison announced to her family last night that she wanted a pair of inline skates.Her sister Bailey said she thought it was a stupid idea.Their mother,Wanda,said Madison deserved a special treat for winning the science fair.Because her father Ned said nothing,Madison knew she was not getting the skates.In terms of the roles played by family members in the consumer decision-making process:

Selective exposure occurs when consumers change information that conflicts with their feelings or beliefs.

Imagine life without that little spinning wheel icon to remind you that your computer is still searching for a web site or copying documents.Without this wheel consumers might think the computer had stopped working.This process in which consumers interpret this stimulus into a meaningful and coherent picture is called:

Marketers are interested in social class for two main reasons.What are they? Give a real-world example for each.

Day Care Fiona is considering a day-care facility for her five-week-old daughter Kate.She has been visiting day-care centers for the past two weeks and has interviewed caregivers at eight different centers.It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule.After considering all eight day-care centers,Fiona chose PerfectCare.While she is quite pleased with her choice,she does continue to wonder if she made the correct decision. -Refer to Day Care.Fiona's visits to the daycare centers,interviews with the caregivers,and input from family and friends represent which step of the consumer decision process?

A driving force that causes a person to take action to satisfy specific needs is called a(n):

While looking at the DVDs at Target,Tee tried to remember the name of the action movie starring Harrison Ford as an archeologist so he could buy the DVD.Which step of the consumer decision-making process is this?

Mario usually purchases Old Spice deodorant.Unfortunately,the drug store is sold out of Old Spice today,so Mario will have to choose a brand that's in stock.In making his decision,Mario will engage in _____ consumer decision making.

Cultural values and norms are passed down to children through the process of:

Assume you have gone to the corner convenience store to pick up your usual brand of potato chips.What type of decision making will take place? How would this differ from the decision making that would take place if the store was out of your regular brand?

Which of the following statements about culture as an influence on consumer buying behavior is true?

All of the following influence the extent to which an individual conducts an external search for information EXCEPT:

Breyer's Ice Cream One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.The billboard that Nelson noticed is an example of a(n)_____ information source.

What is the difference between culture and subculture? Why do marketing managers need to understand culture and subculture?

An individual's _____ is a composite of psychological makeup and environmental forces.It includes people's underlying dispositions,especially their most dominant characteristics.

You are the brand manager for a new line of allergy relief drugs.Which of the following methods might you employ to use opinion leadership/reference groups to help stimulate demand for your products?