Exam 6: Consumer Decision Making

The majority of Americans today define themselves as middle class,regardless of their actual income or educational attainment.

A stimulus is a unit of input from either an external or internal source that can affect sight,smell,taste,touch,or hearing

Why do marketers study consumer behavior?

A group of brands,resulting from an information search,from which a buyer can choose is referred to as the buyer's:

Compare and contrast beliefs and attitudes.

As a result of hearing the adventures of returning soldiers,Monroe decided to enlist in the U.S.Army.These stories he heard from the soldiers acted as:

_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and is transmitted from one generation to the next.

This type of risk occurs if consumers feel that making the wrong decision might cause some concern or anxiety.

To analyze consumer lifestyles,marketers look at consumers':

If an advertiser wanted to create ads for a restaurant that stimulate the self-actualization motivation,it would create ads that:

Homogeneous groups within a culture that share elements of the overall culture as well as have elements that are unique to that group are called:

Sam was driving when someone ran a stop sign and totaled his car.His car cannot be repaired,so he realized he's going to have to get another one.What stage of the consumer decision-making process does this represent?

College Decision Juan is a senior in high school and is deciding which university to go to after he graduates.He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score.He and his parents have visited several schools and talked to advisors regarding his chosen major,marketing.Juan is thinking about going to the local community college where all of his friends are planning to go,but his parents want him to go to a more prestigious school because they think he will get a better education there. -Refer to College Decision.Juan's friends might influence him to go to the local community college.What type of reference group characterizes his friends?

When Alan buys rock-climbing equipment,he will only buy Black Diamond,Petzl,Edelweiss,or Wild Country brands even though other brands exist.These listed brands make up Alan's awareness set.

David is shopping for tires for his Audi.He looks in the yellow pages of the local phone book and calls Costco,Sam's Club,Sears and a local car repair shop.In his decision-making process,David is using:

Breyer's Ice Cream One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.Nelson's ice cream purchase best represents which type of consumer buying decision?

Interface,a manufacturer of floor covering products,has recently entered into an agreement with Cargill,Inc.and Dow Chemical Company to develop a carpeting manufactured from corn fiber,rather than the traditional nylon.Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent. -Refer to Interface.Which of the following is an example of a cultural influence on consumer buying decisions?

Tariq is throwing a party tonight and needs to order a couple of pizzas.There are many pizza joints in town,but Tariq has narrowed down his choices to Tony's Pizzeria,Domino's,and Montoni's.These three restaurants represent Tariq's:

Breyer's Ice Cream One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.According to Maslow's hierarchy of needs model,which need was Nelson trying to satisfy when he purchased the ice cream?

An attitude is a physiological difference among consumers.