Question 1

For marketers,reference groups have three important implications.Describe them.

Accepted Answer

Reference groups serve as info

Question 2

New Car Purchase
Zena has been promoted to vice-president at the management consulting firm she works for.Her status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle had over 100,000 miles on it and no longer seemed appropriate.Susanne,another vice-president,suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also studied Consumer Reports magazine,Car and Driver ratings,and other consumer rating publications to see what the experts think.Finally,after evaluating all options,Zena decided to purchase a new Chrysler.She believes the car is a good fit with her new image and position in her company.Now that she has purchased the car,she has seen more advertisements touting its features than she ever noticed before.She also has noticed many models of her car on the road.Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision.
-Refer to New Car Purchase.Zena spent a considerable amount of time and effort on her new car purchase.This suggests the car is a(n)_____ product for Zena.

Accepted Answer

A)  impulse 
B)  low-involvement 
C)  routine response 
D)  nondurable 
E)  high-involvement 
A)  impulse 
B)  low-involvement 
C)  routine response 
D)  nondurable 
E)  high-involvement

Question 3

Which of the following would NOT generally be considered a "core American value"?

Accepted Answer

A)  equality 
B)  formality 
C)  independence 
D)  competitiveness 
E)  efficiency 
A)  equality 
B)  formality 
C)  independence 
D)  competitiveness 
E)  efficiency

Question 4

_____ is a form of learning that occurs when one response is extended to a second stimulus similar to the first.

Accepted Answer

A)  Belief generalization 
B)  Belief discrimination 
C)  Stimulus generalization 
D)  Stimulus discrimination 
E)  Attitude formation 
A)  Belief generalization 
B)  Belief discrimination 
C)  Stimulus generalization 
D)  Stimulus discrimination 
E)  Attitude formation

Question 5

You have decided to work all summer to save money for the ultimate $2,000 high-definition television with surround sound.Trace the steps of your decision process for purchasing your new television.

Accepted Answer

For this high-involvement decision proce

Question 6

The slogan used by the manufacturer of Jaguar automobiles,"Don't dream it.Drive it." was intended to appeal to consumers':

Accepted Answer

A)  physiological needs 
B)  social needs 
C)  safety needs 
D)  esteem needs 
E)  self-actualization needs 
A)  physiological needs 
B)  social needs 
C)  safety needs 
D)  esteem needs 
E)  self-actualization needs

Question 7

_____ is how consumers perceive themselves in terms of attitudes,perceptions,beliefs,and self-evaluations.

Accepted Answer

A)  Socialization 
B)  Personality 
C)  Normalization 
D)  Self-concept 
A)  Socialization 
B)  Personality 
C)  Normalization 
D)  Self-concept

Question 8

College Decision
Juan is a senior in high school and is deciding which university to go to after he graduates.He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score.He and his parents have visited several schools and talked to advisors regarding his chosen major,marketing.Juan is thinking about going to the local community college where all of his friends are planning to go,but his parents want him to go to a more prestigious school because they think he will get a better education there.
-Refer to College Decision.Juan has narrowed his decision down to three schools.These schools comprise Juan's _____ set.

Accepted Answer

A)  primary 
B)  elite 
C)  exclusive 
D)  awareness 
E)  evoked 
A)  primary 
B)  elite 
C)  exclusive 
D)  awareness 
E)  evoked

Question 9

Bethany is in the market for a new cell phone.She tweets to her followers on Twitter: "Hey,looking for some info about good cell phone deals.Any advice?" Bethany is using a(n)_____ information source to help her make her decision.

Accepted Answer

A)  experiential 
B)  marketing-controlled 
C)  internal 
D)  unbiased 
E)  nonmarketing-controlled 
A)  experiential 
B)  marketing-controlled 
C)  internal 
D)  unbiased 
E)  nonmarketing-controlled

Question 10

Andrea just purchased a trip to Jamaica as a present to her husband for their tenth wedding anniversary.Andrea is anxious about the trip,afraid Bill will not like her choice of location and worried she spent too much money.Andrea is experiencing:

Accepted Answer

A)  selective dissatisfaction 
B)  temporal distortion 
C)  perceptual disharmony 
D)  cognitive dissonance 
E)  self-actualization involvement 
A)  selective dissatisfaction 
B)  temporal distortion 
C)  perceptual disharmony 
D)  cognitive dissonance 
E)  self-actualization involvement

Question 11

A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice,a popular television reality show.In this example,the women hoping to work for Donald Trump served as primary reference groups.

Accepted Answer

A) True 
 B)False

Question 12

New Car Purchase
Zena has been promoted to vice-president at the management consulting firm she works for.Her status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle had over 100,000 miles on it and no longer seemed appropriate.Susanne,another vice-president,suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also studied Consumer Reports magazine,Car and Driver ratings,and other consumer rating publications to see what the experts think.Finally,after evaluating all options,Zena decided to purchase a new Chrysler.She believes the car is a good fit with her new image and position in her company.Now that she has purchased the car,she has seen more advertisements touting its features than she ever noticed before.She also has noticed many models of her car on the road.Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision.
-Refer to New Car Purchase.In noticing similar cars on the road and advertising supporting her decision,Zena is reinforcing her decision and reducing the doubts she sometimes feels regarding this purchase.The feelings of inner tension are called:

Accepted Answer

A)  selective retention 
B)  perceptual distortion 
C)  postpurchase action 
D)  cognitive dissonance 
E)  response attitudes 
A)  selective retention 
B)  perceptual distortion 
C)  postpurchase action 
D)  cognitive dissonance 
E)  response attitudes

Question 13

All of the following are characteristics of culture EXCEPT:

Accepted Answer

A)  culture is pervasive 
B)  culture is learned 
C)  culture is functional 
D)  culture is an inherent trait 
E)  culture is dynamic 
A)  culture is pervasive 
B)  culture is learned 
C)  culture is functional 
D)  culture is an inherent trait 
E)  culture is dynamic

Question 14

When consumers change or distort information that conflicts with their feelings or beliefs,it is called:

Accepted Answer

A)  selective distortion 
B)  selective dissonance 
C)  intermittent reinforcement 
D)  selective retention 
E)  selective exposure 
A)  selective distortion 
B)  selective dissonance 
C)  intermittent reinforcement 
D)  selective retention 
E)  selective exposure

Question 15

All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:

Accepted Answer

A)  consumer's age 
B)  previous experience with the product 
C)  financial risk associated with the product 
D)  social visibility of the purchased item 
E)  perceived risk of negative consequences as a result of the purchase 
A)  consumer's age 
B)  previous experience with the product 
C)  financial risk associated with the product 
D)  social visibility of the purchased item 
E)  perceived risk of negative consequences as a result of the purchase

Question 16

Ranked from the lowest to the highest level,Maslow's hierarchy of needs model includes:

Accepted Answer

A)  safety,esteem,social,physiological,and self-actualization needs 
B)  physiological,social,esteem,economic,and self-actualization needs 
C)  psychological,safety,economic,esteem,and social needs 
D)  physiological,safety,social,esteem,and self-actualization needs 
E)  safety,economic,social,esteem,and self-development needs 
A)  safety,esteem,social,physiological,and self-actualization needs 
B)  physiological,social,esteem,economic,and self-actualization needs 
C)  psychological,safety,economic,esteem,and social needs 
D)  physiological,safety,social,esteem,and self-actualization needs 
E)  safety,economic,social,esteem,and self-development needs

Question 17

Breyer's Ice Cream
One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream.
-Refer to Breyer's Ice Cream.Nelson just started a diet last week and swore to himself that he would limit his ice cream consumption.So he feels a little guilty as he purchases the half-gallon carton.But as he walks out of the store into the August heat,he tells himself that it's such a hot day,and he works so hard in the office,that he deserves a nice treat.Nelson is experiencing:

Accepted Answer

A)  the observer-expectancy effect 
B)  cognitive dissonance 
C)  functional dynamics 
D)  dissociative reference 
E)  confirmation bias 
A)  the observer-expectancy effect 
B)  cognitive dissonance 
C)  functional dynamics 
D)  dissociative reference 
E)  confirmation bias

Question 18

While Robinson was looking at the CDs at Walmart,he was trying to remember the name of the group that sang the song he liked on last night's episode of his favorite TV show so he could buy it.Since recording companies pay to have their CDs promoted on television shows,the source of information Robinson is trying to recall is:

Accepted Answer

A)  a fortuitously evoked set 
B)  marketing-controlled 
C)  nonmarketing-controlled 
D)  unitary data 
E)  a credible consideration set 
A)  a fortuitously evoked set 
B)  marketing-controlled 
C)  nonmarketing-controlled 
D)  unitary data 
E)  a credible consideration set

For marketers,reference groups have three important implications.Describe them.

Which of the following would NOT generally be considered a "core American value"?

_____ is a form of learning that occurs when one response is extended to a second stimulus similar to the first.

You have decided to work all summer to save money for the ultimate $2,000 high-definition television with surround sound.Trace the steps of your decision process for purchasing your new television.

The slogan used by the manufacturer of Jaguar automobiles,"Don't dream it.Drive it." was intended to appeal to consumers':

_____ is how consumers perceive themselves in terms of attitudes,perceptions,beliefs,and self-evaluations.

Bethany is in the market for a new cell phone.She tweets to her followers on Twitter: "Hey,looking for some info about good cell phone deals.Any advice?" Bethany is using a(n)_____ information source to help her make her decision.

Andrea just purchased a trip to Jamaica as a present to her husband for their tenth wedding anniversary.Andrea is anxious about the trip,afraid Bill will not like her choice of location and worried she spent too much money.Andrea is experiencing:

A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice,a popular television reality show.In this example,the women hoping to work for Donald Trump served as primary reference groups.

All of the following are characteristics of culture EXCEPT:

When consumers change or distort information that conflicts with their feelings or beliefs,it is called:

All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:

Ranked from the lowest to the highest level,Maslow's hierarchy of needs model includes:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters

Exam 6: Consumer Decision Making

For marketers,reference groups have three important implications.Describe them.

Which of the following would NOT generally be considered a "core American value"?

_____ is a form of learning that occurs when one response is extended to a second stimulus similar to the first.

You have decided to work all summer to save money for the ultimate $2,000 high-definition television with surround sound.Trace the steps of your decision process for purchasing your new television.

The slogan used by the manufacturer of Jaguar automobiles,"Don't dream it.Drive it." was intended to appeal to consumers':

_____ is how consumers perceive themselves in terms of attitudes,perceptions,beliefs,and self-evaluations.

Bethany is in the market for a new cell phone.She tweets to her followers on Twitter: "Hey,looking for some info about good cell phone deals.Any advice?" Bethany is using a(n)_____ information source to help her make her decision.

Andrea just purchased a trip to Jamaica as a present to her husband for their tenth wedding anniversary.Andrea is anxious about the trip,afraid Bill will not like her choice of location and worried she spent too much money.Andrea is experiencing:

A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice,a popular television reality show.In this example,the women hoping to work for Donald Trump served as primary reference groups.

All of the following are characteristics of culture EXCEPT:

When consumers change or distort information that conflicts with their feelings or beliefs,it is called:

All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:

Ranked from the lowest to the highest level,Maslow's hierarchy of needs model includes:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters