Question 1

Manufacturers of consumer goods often give away trial sizes of new products to encourage:

Accepted Answer

A)  experiential learning 
B)  selective perception 
C)  continuous reinforcement 
D)  conceptual learning 
E)  problem recognition 
A)  experiential learning 
B)  selective perception 
C)  continuous reinforcement 
D)  conceptual learning 
E)  problem recognition

Question 2

College Decision
Juan is a senior in high school and is deciding which university to go to after he graduates.He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score.He and his parents have visited several schools and talked to advisors regarding his chosen major,marketing.Juan is thinking about going to the local community college where all of his friends are planning to go,but his parents want him to go to a more prestigious school because they think he will get a better education there.
-Refer to College Decision.Juan's parents' opinion that he will get a better education if he attends a prestigious school rather than a community college is an example of:

Accepted Answer

A)  selective distortion 
B)  selective retention 
C)  selective exposure 
D)  selective bias 
E)  selective attitude 
A)  selective distortion 
B)  selective retention 
C)  selective exposure 
D)  selective bias 
E)  selective attitude

Question 3

An external information search is especially important when:

Accepted Answer

A)  there is a great deal of past experience 
B)  there are high costs associated with making an incorrect decision 
C)  the cost of gathering information is high 
D)  buying frequently purchased,low-cost items 
E)  there is little risk of making an incorrect decision 
A)  there is a great deal of past experience 
B)  there are high costs associated with making an incorrect decision 
C)  the cost of gathering information is high 
D)  buying frequently purchased,low-cost items 
E)  there is little risk of making an incorrect decision

Question 4

Reference groups can be categorized very broadly as either:

Accepted Answer

A)  primary or secondary 
B)  persuasive or nonpersuasive 
C)  direct or indirect 
D)  positive or negative 
E)  personal or nonpersonal 
A)  primary or secondary 
B)  persuasive or nonpersuasive 
C)  direct or indirect 
D)  positive or negative 
E)  personal or nonpersonal

Question 5

The electricity for lighting outdoor billboards is powered by transformers.The operator of a company that installs and manages billboards has purchased many such transformers.Today he plans to buy a replacement for one that was destroyed by a recent hurricane.Before making this purchase,he will look at cost and also see if he can find one that is more weatherproof.He wants to make sure he buys the best transformer for the job and that he does not pay more money than he should.In other words,he will engage in _____ decision making.

Accepted Answer

A)  limited 
B)  extended 
C)  habitual 
D)  classical 
E)  routine 
A)  limited 
B)  extended 
C)  habitual 
D)  classical 
E)  routine

Question 6

Low self-monitors typically have a very poor self-image,and are therefore more likely to respond to image-based appeals that promise to make them look good.

Accepted Answer

A) True 
 B)False

Question 7

The imbalance between actual and desired states is sometimes referred to as the:

Accepted Answer

A)  want-got gap 
B)  self-actualization quandary 
C)  either-or principle 
D)  got-want gap 
E)  cognitive-dissonance paradox 
A)  want-got gap 
B)  self-actualization quandary 
C)  either-or principle 
D)  got-want gap 
E)  cognitive-dissonance paradox

Question 8

An enduring belief that a specific mode of conduct is personally or socially preferable to an alternative mode of conduct is called a(n):

Accepted Answer

A)  lifestyle 
B)  self-concept 
C)  attitude 
D)  value 
E)  perception 
A)  lifestyle 
B)  self-concept 
C)  attitude 
D)  value 
E)  perception

Question 9

Interface,a manufacturer of floor covering products,has recently entered into an agreement with Cargill,Inc.and Dow Chemical Company to develop a carpeting manufactured from corn fiber,rather than the traditional nylon.Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent.
-Refer to Interface.Which of the following is the BEST example of a nonmarketing-controlled information source for floor tiling?

Accepted Answer

A)  A store display showing the various colors of tiles available 
B)  An ad in Better Homes & Gardens for floor tiles 
C)  A salesperson at a store that specializes in floor coverings 
D)  A brochure explaining why the corn-based floor tiles are superior to nylon ones 
E)  A discussion with co-workers about the best floor tiles to buy 
A)  A store display showing the various colors of tiles available 
B)  An ad in Better Homes & Gardens for floor tiles 
C)  A salesperson at a store that specializes in floor coverings 
D)  A brochure explaining why the corn-based floor tiles are superior to nylon ones 
E)  A discussion with co-workers about the best floor tiles to buy

Question 10

Which of the following is the minimum difference in a stimulus that the consumer will notice?

Accepted Answer

A)  Minimum level of perception 
B)  Absolute level of perception 
C)  Differential threshold of perception 
D)  Threshold level of perception 
E)  Unique threshold of perception 
A)  Minimum level of perception 
B)  Absolute level of perception 
C)  Differential threshold of perception 
D)  Threshold level of perception 
E)  Unique threshold of perception

Question 11

Omega is a prestigious brand of watch that is sold as a luxury product.It has a reputation based on quality and attention to details.When the company introduces new timepieces it can count on a well-established market already existing for the new product due to:

Accepted Answer

A)  perceptual generalization 
B)  stimulus discrimination 
C)  perceptual discrimination 
D)  selective distortion 
E)  stimulus generalization 
A)  perceptual generalization 
B)  stimulus discrimination 
C)  perceptual discrimination 
D)  selective distortion 
E)  stimulus generalization

Question 12

It is usually easier to change consumer beliefs about a service attribute than a product attribute.

Accepted Answer

A) True 
 B)False

Question 13

Social influences on consumer buying decisions include:

Accepted Answer

A)  society,culture,and family 
B)  reference groups,society,opinion leaders,and family 
C)  personality,lifestyle,and reference groups 
D)  reference groups,opinion leaders,and family 
E)  lifestyle,reference groups,and family 
A)  society,culture,and family 
B)  reference groups,society,opinion leaders,and family 
C)  personality,lifestyle,and reference groups 
D)  reference groups,opinion leaders,and family 
E)  lifestyle,reference groups,and family

Question 14

An attitude toward a product is:

Accepted Answer

A)  easy to change 
B)  a person's point of view about the product 
C)  the same as a belief 
D)  the same as "intention to buy" 
E)  of short duration 
A)  easy to change 
B)  a person's point of view about the product 
C)  the same as a belief 
D)  the same as "intention to buy" 
E)  of short duration

Question 15

Warren loves to go to the beach on his vacation but hates to have to worry about the possibility of hurricanes.As Warren looked for where he should go on vacation this summer,he consulted a publication called Smart Money and learned the islands of Aruba,Bonaire and Curacao are not in the hurricane belt.Now he will only consider these island resorts as possible vacation destinations.This group of resort islands is called Warren's:

Accepted Answer

A)  involvement set 
B)  evaluative set 
C)  evolved set 
D)  evoked set 
E)  intuitive set 
A)  involvement set 
B)  evaluative set 
C)  evolved set 
D)  evoked set 
E)  intuitive set

Question 16

The process by which people select,organize,and interpret stimuli into a meaningful and coherent picture is called:

Accepted Answer

A)  identification 
B)  retention 
C)  comprehension 
D)  perception 
E)  cognitive adaptation 
A)  identification 
B)  retention 
C)  comprehension 
D)  perception 
E)  cognitive adaptation

Question 17

Which of the following is the BEST example of an internal stimulus that would create need recognition?

Accepted Answer

A)  A friend comments on how shabby your coat looks 
B)  A radio station runs an ad for a new video game rental store 
C)  A headache 
D)  An invitation to a graduation for which you need a gift 
E)  A billboard promoting a new national Internet service provider 
A)  A friend comments on how shabby your coat looks 
B)  A radio station runs an ad for a new video game rental store 
C)  A headache 
D)  An invitation to a graduation for which you need a gift 
E)  A billboard promoting a new national Internet service provider

Question 18

Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance.Hence the slogan "You are in Good Hands with All State." These ads focus on which of Maslow's needs?

Accepted Answer

A)  Esteem needs 
B)  Economic needs 
C)  Safety needs 
D)  Physiological needs 
E)  Social needs 
A)  Esteem needs 
B)  Economic needs 
C)  Safety needs 
D)  Physiological needs 
E)  Social needs

Question 19

Kim places huge importance on what she wears to sing in front of her church and therefore takes her time to shop for the right clothes and shoes.This is due to the:

Accepted Answer

A)  opportunity costs 
B)  fear of cognitive dissonance 
C)  situational factors 
D)  social visibility of the products 
E)  cost of the products 
A)  opportunity costs 
B)  fear of cognitive dissonance 
C)  situational factors 
D)  social visibility of the products 
E)  cost of the products

Question 20

Rod saw a television commercial for a Honda S2000 and wants to test drive one.The commercial is an example of a(n)_____ stimulus.

Accepted Answer

A)  internal 
B)  external 
C)  primary 
D)  secondary 
E)  non-personal 
A)  internal 
B)  external 
C)  primary 
D)  secondary 
E)  non-personal

Manufacturers of consumer goods often give away trial sizes of new products to encourage:

An external information search is especially important when:

Reference groups can be categorized very broadly as either:

Low self-monitors typically have a very poor self-image,and are therefore more likely to respond to image-based appeals that promise to make them look good.

The imbalance between actual and desired states is sometimes referred to as the:

An enduring belief that a specific mode of conduct is personally or socially preferable to an alternative mode of conduct is called a(n):

Which of the following is the minimum difference in a stimulus that the consumer will notice?

Omega is a prestigious brand of watch that is sold as a luxury product.It has a reputation based on quality and attention to details.When the company introduces new timepieces it can count on a well-established market already existing for the new product due to:

It is usually easier to change consumer beliefs about a service attribute than a product attribute.

Social influences on consumer buying decisions include:

An attitude toward a product is:

The process by which people select,organize,and interpret stimuli into a meaningful and coherent picture is called:

Which of the following is the BEST example of an internal stimulus that would create need recognition?

Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance.Hence the slogan "You are in Good Hands with All State." These ads focus on which of Maslow's needs?

Kim places huge importance on what she wears to sing in front of her church and therefore takes her time to shop for the right clothes and shoes.This is due to the:

Rod saw a television commercial for a Honda S2000 and wants to test drive one.The commercial is an example of a(n)_____ stimulus.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters

Exam 6: Consumer Decision Making

Manufacturers of consumer goods often give away trial sizes of new products to encourage:

An external information search is especially important when:

Reference groups can be categorized very broadly as either:

Low self-monitors typically have a very poor self-image,and are therefore more likely to respond to image-based appeals that promise to make them look good.

The imbalance between actual and desired states is sometimes referred to as the:

An enduring belief that a specific mode of conduct is personally or socially preferable to an alternative mode of conduct is called a(n):

Which of the following is the minimum difference in a stimulus that the consumer will notice?

Omega is a prestigious brand of watch that is sold as a luxury product.It has a reputation based on quality and attention to details.When the company introduces new timepieces it can count on a well-established market already existing for the new product due to:

It is usually easier to change consumer beliefs about a service attribute than a product attribute.

Social influences on consumer buying decisions include:

An attitude toward a product is:

The process by which people select,organize,and interpret stimuli into a meaningful and coherent picture is called:

Which of the following is the BEST example of an internal stimulus that would create need recognition?

Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance.Hence the slogan "You are in Good Hands with All State." These ads focus on which of Maslow's needs?

Kim places huge importance on what she wears to sing in front of her church and therefore takes her time to shop for the right clothes and shoes.This is due to the:

Rod saw a television commercial for a Honda S2000 and wants to test drive one.The commercial is an example of a(n)_____ stimulus.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters