Exam 6: Consumer Decision Making

Which category of reference groups represents groups in which a consumer does not have membership?

What is extensive decision making? Discuss the purchase of a product that you would use extensive decision making when purchased for the first time and would require limited decision making in subsequent purchases.

The purchase of products like soft drinks,cleaning products,and gasoline generally exemplify routine response behavior.

Mai Lin is checking out at the grocery store when she notices the candy display right next to the cash register."I haven't had a Mounds bar in years," she thinks."That looks good! I think I'll grab one." So she hands the candy to cashier and says,"I'll take this too." Mai Lin has just made a(n):

Because her mother only went to the supermarket once a month,this is how Monique prefers to do her grocery shopping.One of the reasons Monique is such an efficient shopper is that,like her mother,Monique believes,"Waste not,want not." The passing down of norms and values to Monique is an example of:

Interface,a manufacturer of floor covering products,has recently entered into an agreement with Cargill,Inc.and Dow Chemical Company to develop a carpeting manufactured from corn fiber,rather than the traditional nylon.Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent. -Refer to Interface.A consumer who was in the market for floor covering would be most likely to locate information on the biodegradable floor tiles during which stage of the consumer decision-making process?

Opinion leaders are:

Alanna is looking into purchasing a scooter as gas prices continue to rise.She needs a reasonably-priced,comfortable,and safe,scooter with room to store her books.She is not familiar with these products and this is a major purchase for her.Purchasing a scooter will probably involve:

Chantel would like to try a good Mexican restaurant for dinner tonight,so she asks a couple of coworkers for suggestions.She is using an internal information search.

Day Care Fiona is considering a day-care facility for her five-week-old daughter Kate.She has been visiting day-care centers for the past two weeks and has interviewed caregivers at eight different centers.It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule.After considering all eight day-care centers,Fiona chose PerfectCare.While she is quite pleased with her choice,she does continue to wonder if she made the correct decision. -Refer to Day Care.Shannon,Fiona's best friend,recommended PerfectCare because she takes her daughter there.Shannon was acting as a(n):

There are several tools marketing managers can use to increase cognitive dissonance,which enhances consumers' attitude toward their brand.

The socialization process involves adopting the values of the culture in which a person was raised and is usually strongly influenced by the family.

The steps of the consumer decision-making process in order are:

Jackie and Kevin like to eat at high end restaurants where they can sit and enjoy their meal without rushing.An ad showing food created "fast from a can" would be appealing to Jackie and Kevin's _____ reference group.

UGG footwear has a portion of its Web site featuring photographs of celebrities wearing UGG shoes.The celebrities serve as _____.

A marketing manager would expect his or her product to be a high-involvement product for most consumers if it:

All of the following are individual factors influencing consumer buying decisions EXCEPT:

Marketing managers often use in-store promotions to stimulate sales of:

In general,detailed,informative advertisements are most effective for high-involvement products because consumers actively search for additional information prior to making their decisions.

Once an individual's evoked set has been established,evaluation of those alternatives will determine what information must be obtained during the information search.