Exam 6: Consumer Decision Making

Noah perceives the purchase of a tattoo to be a socially risky decision because he thinks people will judge him unfairly if he has a tattoo.Hayley,however,does not perceive getting a tattoo as particularly risky behavior.As far as social risk is concerned,getting a tattoo will be a higher-involvement activity for Noah than for Hayley.

A direct reference group is composed of:

Clayton's purchase behavior is influenced by his love of rodeo,his patriotism,a fascination with agriculture,his love of country music,and his belief that everyone needs to enjoy life.All of these things are part of which personal influence on the consumer decision-making process?

Rayshawn's favorite soft drink is Coca-Cola.If he orders a Coke at a restaurant and is told that the restaurant serves only Pepsi products,he will often just order water rather than order a Pepsi.He insists that he can tell the difference between the two brands.Which learning concept is Rayshawn demonstrating?

Which of the following is an information source that is NOT associated with advertising or promotion?

As a marketing tool in the United States,social class:

_____ is the analytical technique used to examine consumer lifestyles and to categorize consumers.

All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:

Extending a well-known and respected brand name from one product category to another product category is referred to as:

Day Care Fiona is considering a day-care facility for her five-week-old daughter Kate.She has been visiting day-care centers for the past two weeks and has interviewed caregivers at eight different centers.It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule.After considering all eight day-care centers,Fiona chose PerfectCare.While she is quite pleased with her choice,she does continue to wonder if she made the correct decision. -Refer to Day Care.Fiona spent a significant amount of time and effort in selecting the day-care center for Kate.This suggests the center is a(n)_____ product for Fiona.

College Decision Juan is a senior in high school and is deciding which university to go to after he graduates.He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score.He and his parents have visited several schools and talked to advisors regarding his chosen major,marketing.Juan is thinking about going to the local community college where all of his friends are planning to go,but his parents want him to go to a more prestigious school because they think he will get a better education there. -Refer to College Decision.One person who Juan has seeking advice from is his guidance counselor,Mr.More,at school.Mr.More is respected by students and parents alike and knows a lot about the schools Juan is considering.Mr.More can be considered a(n):

Rose is shopping for a new camera.She has set a maximum of $250 as the highest price she will pay,so she doesn't even bother considering cameras that cost more than that.Rose is narrowing the number of available choices by using a:

Breyer's Ice Cream One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.The fact that Nelson paid attention to the billboard is an example of:

_____ is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

Nellie's boss sells merchandise through Internet auctions.He needs to mail a $1,500 hexagonal antique picture frame.He has instructed Nellie to buy packaging that will make sure the oddly shaped frame arrives at its new owner's home undamaged,but he has not told her how or where she will find such packaging.Given that she frequently has to purchase packaging supplies,what kind of purchase decision process would she most likely employ?

Define each level of Maslow's hierarchy of needs.For each of the five levels,briefly describe a marketing message appealing to this need level.

The process that creates changes in behavior is called:

Celestial Seasonings is a well-recognized brand of tea.It has differentiated itself from traditional teas by producing herbal teas and teas using the more exotic white tea leaves.It has recently introduced Celestial Seasonings Tea Dreams ice cream,a product it hopes will be successful due to consumers' awareness of the brand.Celestial Seasonings is relying on _____ to make its new product a success.

College Decision Juan is a senior in high school and is deciding which university to go to after he graduates.He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score.He and his parents have visited several schools and talked to advisors regarding his chosen major,marketing.Juan is thinking about going to the local community college where all of his friends are planning to go,but his parents want him to go to a more prestigious school because they think he will get a better education there. -Refer to College Decision.Juan's parents and friends would be classified as _____ factors influencing his decision.

List and briefly describe the five different roles various family members can play to influence the purchase decision-making process when deciding on a family vacation.