Exam 4: The Marketing Environment

When many consumers think of adhesives,they think of 3M because it makes so many kinds of adhesives used in the home.However,the world's largest adhesive producer is Henkel Consumer Adhesive,maker of Loctite and Duct tape.3M and Henkel are part of each other's _____ environment.

Quaker Oats and other cereal manufacturers have developed what they call "breakfast-with-one-hand" products-no-mess breakfast bars and drinks that can be consumed while commuting.The popularity of on-the-go food is largely the result of changes in _____ factors.

China's new 5 percent tax on disposable wooden chopsticks,reflecting concerns about deforestation,has been praised by environmentalists.The move is hitting hard at the Japanese who consume 25 billion sets of wooden chopsticks annually.Almost all of the chopsticks used in Japan come from China.The price of wooden chopsticks in Japan has increased by almost 50 percent.The price increase influences which factor of the external environment of restaurant owners in Japan?

People who are concerned about potential hazards surrounding "natural" dietary supplements should take their concerns to the _____.

In many African nations,people live on less than $5.00 per day.To grow here,Procter & Gamble (P&G)must persuade these people to purchase items they have lived without forever.As a result,P&G sells one-ounce packages of Ariel laundry soap for as little as 10 cents in this market.P&G responded to _____ factors when it developed these small packages.

A(n)_____ is a defined group that managers feel is most likely to buy a firm's product.

Every night Universal Studios Japan hosts a fireworks display.The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explosives in its nightly fireworks displays.In the small nation,the use of explosives is stringently controlled.This is an example of how _____ factors can influence a business.

The _____ is an agency that prevents the use of unfair methods of competition in commerce.

Champion Lyte is a sugar-free sports drink designed to replenish electrolytes lost during activity or illness.Since the product was designed primarily for diabetics,health care professionals who treat diabetics are its primary target market.

The main product for Zamperla Industries is gondola cars for amusement park rides and ski lifts.Its marketing department constantly monitors trends in the external environment that might affect the firm.Which economic factor may pose a major threat to this company?

Which of the following is the largest Asian American segment?

Name and describe at least five ways that thieves can steal an identity.

The number of firms a company must face,the relative size of these firms,and the degree of interdependence within the industry are all part of its _____ environment.

Almost any product in India,from tap water to milk,has traces of toxins due to the overuse and misuse of insecticides by Indian farmers,but the government expects multinational corporations (MNCs)operating in India to produce food that is toxin-free.In this way both _____ factors influence the operating environment for foreign firms.

Compared to other U.S.households,a much larger proportion of African American consumers:

Alex purchased a battery-operated drill,and the first time he used the drill,the battery pack overheated and exploded.After Alex's trip to the emergency room,it was determined that the explosion was due to a problem with how the drill was manufactured.Alex would like to lodge a complaint about the poor quality of the drill's construction.To which federal agency should he complain?

The average teen earns about $45.00 per week.

Marketers can control the external environment in which their organizations operate.

_____ are strongly attached to technology,family-oriented,and impatient,and are quick shoppers.

All of the following are taken into account in a cost of living index EXCEPT: