Exam 4: The Marketing Environment

Girls between the ages of 8 and 12 are one of the growing markets for high-end shoe manufacturers.These girls want styles that are both youthful and grown-up looking.They are:

The Natural Marketing Institute predicts that American consumers will become less environmentally oriented over the next decade as economic concerns become dominant in most people's lives.

While managers can control the marketing mix,they cannot control the elements in the external environment that continually mold and reshape the target market.List six variables of the external environment that are not directly under the control of marketing managers.

Shark fin soup is a favorite Thai food.When a San Francisco-based organization claimed that the leading producer's soup contained mercury poison,its sales plummeted.The popularity of this soup in Thailand represents a(n)_____ factor while Thailand's lax enforcement of environmental protection and consumer protection regulations are a(n)_____ factor.

According to the Natural Marketing Institute,all of the following are likely consumer trends over the next ten years EXCEPT:

Almost half of all U.S.residents is a minority.

Research indicates that _____ is the most important thing to tweens.

The Hispanic population is driving minority growth in the United States.

China's new 5 percent tax on disposable wooden chopsticks,reflecting concerns about deforestation,has been praised by environmentalists.The move is hitting hard at the Japanese,who consume 25 billion sets of wooden chopsticks annually.Almost all of the chopsticks used in Japan come from China.The requirement for Chinese manufacturers of wooden chopsticks to pay the 5 percent tax is a _____ factor in their external environment.

_____ is measure of the decrease in the value of money,expressed as the percentage reduction in value since the previous year.

Which ethnic group has the highest average family income?

Champion Lyte is a sugar-free sports drink.In developing the product,its manufacturer thoroughly studied the legal restrictions on the drink's ingredients,packaging,manufacturing,and labeling and has abided by all such restrictions.In this way,the manufacturer of Champion Lyte drinks conducted its examination of all political and legal factors that might affect the product's marketing.

A cold medicine manufacturer offers a promotion allowance to retailers for setting up displays featuring its products.Retailers are also offered promotional allowances on purchases of the products.Which legislation requires the manufacturer to make these promotion allowances available to all retailers on a proportionately equal basis?

Recession,inflation,and consumers' incomes that influence the marketing environment are called _____ factors.

If current trends continue,by 2015 _____ of all black Americans will live in the suburbs.

All of the following are appropriate tactics for marketers to use during a time of economic recession EXCEPT:

Which of the following is a key area that firms should monitor in the external environment?

Which of the following is NOT a demographic characteristic of a population?

Lee Siracca owns two horses,brews his own beer,participates in the civic arts commission,enjoys talk radio,hikes on wilderness trails,and competes in rodeos.All of these diverse needs and interests influence his choices of the goods and services he buys.Lee has a:

E-cigarettes Smoking inflames non-smokers and claims the lives of more than 400,000 smokers each year,so the electronic cigarette is a welcomed alternative.Electronic cigarettes,called e-cigarettes,are battery-powered devices that emit a vapor from nicotine,flavorings,and other chemicals.It looks like a cigarette and allows smokers to inhale the nicotine vapor in places where smoking is not allowed.The product has been touted as a means to quit smoking as well.However,critics,especially the Food and Drug Administration,claim that "vaping" poses risks.In fact,the FDA claims its tests revealed a toxic chemical that is found in anti-freeze as well as other carcinogens.The FDA blocked a shipment of the product from China and banned the sale of this product in the United States.In addition to the safety issue,the FDA is concerned that children might be attracted to this product because they come in flavors other than traditional menthol,such as bubble gum,chocolate,and strawberry.The FDA wants this product to go through the same rigorous testing that drugs must go through before being marketed.However,the FDA's authority over this product is questioned.While Congress has recently given the FDA authority over tobacco products,this is not a tobacco product and the Electronic Cigarette Association is fighting the ban. -Refer to E-cigarettes.The e-cigarette has been heralded as an innovative product that serves a need for smokers by helping them quit the habit.This innovative product was developed from changes in which environment?