Exam 4: The Marketing Environment

The majority of Hispanic Americans are of _____ descent.

According to research on geography and personality,which of the following would be categorized as a "high-anxiety" state?

The external environment _____.

What is a component lifestyle? Describe how a college student follows a component lifestyle.Use specific examples.

Christopher is a Gen Yer.If he fits the typical profile of his demographic,you could reasonably expect him to:

Social change is perhaps the most difficult external variable for marketing managers to forecast,influence,or integrate into marketing plans.

Which of the following statements characterizes the growing ethnic markets in the United States today?

Name and describe at least five approaches companies are now using to keep innovation strong.

Consumers' concern for health issues affects the way food is marketed.For example,marketers must now list the number of grams of transfat on a product's nutrition label because it has recently come to light that this type of fat is harmful.Consumers' concern for health issues is a(n)_____ factor.

According to The Wall Street Journal,which of the following was ranked as the world's most innovative company?

_____ is the primary determinant of a person's earning potential.

Lance is a 30-year old,single professional who enjoys hiking,college sports,and poetry.He lives with his girlfriend but does not have plans to get married in the near future.He leads a life much different from his father who married right after high school,had children,and worked for the same company his entire career.More and more in the U.S. ,consumers like Lance are enjoying _____,piecing together a variety of interests,products,and services instead of conforming to traditional stereotypes.

The study of people's vital statistics,such as age,race and ethnicity,and location,is called:

Generation Y is the first generation of latchkey children-products of dual-career and/or divorced households.

The Sherman Act of 1890 establishes protection for trademarks.

Merissa Champlain designs and sells clothes for young working women.Her marketing managers recently told her that she'll be in financial trouble unless she starts designing clothes suited to Gen Yers.Why is this?

Often,20 percent of a firm's customers produce 80 percent of the firm's revenue.

Laws and regulations of various governments and their ongoing development and change are an example of _____ factors that are part of the external environment of all organizations.

The most innovative firms have an average profit margin growth of 3 percent higher than the typical firm.

One component of the external environment marketing managers must understand and react to is the economic environment.Briefly describe the four economic areas of greatest concern to U.S.marketers and the marketing implications of trends in these four areas.