Exam 4: The Marketing Environment

Blogs created by consumers can be used to assess customer attitudes toward new products as well as customer perceptions of new products.Marketers' ability to search for key words used in the blogs is an example of a change in the _____ factor of the external environment.

Describe the competitive environment for a locally-owned coffeehouse in your college community.

List and describe the four basic values that have strongly influenced American's attitudes and lifestyles.

The two types of research are:

Marketers need a thorough understanding of the laws established by the federal government,state governments,and regulatory agencies.

The publisher of Ebony magazine has forged an alliance with Dan River,Inc.to create luxury bed and bath products for the newly developed Ebony Home brand.Ebony Home will use the publisher's long history and expertise to market to the African American market.The African American market is the _____ for the Ebony Home brand.

A marketing researcher is conducting a focus group interview with working mothers to learn how Kraft can better meet their needs for convenience foods.What type of research does this represent?

The practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single,traditional lifestyle is known as aggregate lifestyles.

Many people in the United States choose to drink light beer because they value thin and fit bodies.In Europe,light beers have had little success because flavor is valued more highly.For international beer manufacturers,this difference illustrates how _____ influence(s)marketing.

There are several federal laws that affect marketing regarding the competitive environment,pricing practices,and false advertising.Name and briefly describe three of these federal laws.

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients..Tumlin wants to pamper pets just like a spa pampers their owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined the west side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.The uncontrollable environmental factors Tumlin faces in terms of zoning restrictions for the new dog salon represent _____ factors.

On average,African Americans are nearly eight years older than all other American consumers.

In the future,electrical power may come from quantum nucleonics,a form of nuclear power that produces no residual radiation.The ability to use this form of power will require equipment adaptations,but it will solve the world's need for clean and efficient power.When quantum nucleonics is developed,it will be an example of how _____ factors can affect an organization.

Companies use environmental management when they implement strategies that attempt to shape the external environment within which they operate.

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients..Tumlin wants to pamper pets just like a spa pampers their owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined the west side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.What type of research did the marketing consultant perform for Tumlin?

E-cigarettes Smoking inflames non-smokers and claims the lives of more than 400,000 smokers each year,so the electronic cigarette is a welcomed alternative.Electronic cigarettes,called e-cigarettes,are battery-powered devices that emit a vapor from nicotine,flavorings,and other chemicals.It looks like a cigarette and allows smokers to inhale the nicotine vapor in places where smoking is not allowed.The product has been touted as a means to quit smoking as well.However,critics,especially the Food and Drug Administration,claim that "vaping" poses risks.In fact,the FDA claims its tests revealed a toxic chemical that is found in anti-freeze as well as other carcinogens.The FDA blocked a shipment of the product from China and banned the sale of this product in the United States.In addition to the safety issue,the FDA is concerned that children might be attracted to this product because they come in flavors other than traditional menthol,such as bubble gum,chocolate,and strawberry.The FDA wants this product to go through the same rigorous testing that drugs must go through before being marketed.However,the FDA's authority over this product is questioned.While Congress has recently given the FDA authority over tobacco products,this is not a tobacco product and the Electronic Cigarette Association is fighting the ban. -Refer to E-cigarettes.In 1964,42 percent of Americans smoked,but now that rate has dropped below 20 percent.Which environmental factor has had the greatest impact on this trend?

After-tax income is referred to as:

After Hal Li purchased and installed a woodburning stove to heat his family home,the stove caught fire and damaged much of the house.He believes the stove had inadequate insulation.Li should voice his concerns to the Federal Trade Commission (FTC).

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients..Tumlin wants to pamper pets just like a spa pampers their owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined the west side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.The fact that people would actually treat their dogs to a luxurious spa treatment reflects a change in _____ factors within the external environment.

Which of the following represents the largest group of consumers in the United States?