Exam 4: The Marketing Environment

Shabby Chic fashion boutique has responded to economic trends by placing an emphasis on improving the quality of merchandise it offers,improving customer service,and reducing its cost of goods sold because consumers are not shopping as much as they used to due to lower purchasing power.Shabby Chic is apparently dealing with which factor of economic activity?

Basic research attempts to develop new or improved products.

Many people drink bottled water today,but one national brand of bottled water was not "spring-fresh" as advertised.The water actually came from a well located in the middle of an industrial warehouse facility and next to a industrial waste site.To which organization should the consumers who thought the advertising for the bottled water was misleading complain?

Kendra teaches high school science.She is also a wine expert,a PTA president,and an accomplished sculptor.Her other interests include scrapbooking,gourmet cooking,and NASCAR.Marketers would categorize Kendra as _____.

Demography is the study of people's vital statistics such as their ages and locations.

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients..Tumlin wants to pamper pets just like a spa pampers their owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined the west side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.The group of consumers identified by the researcher as most likely to avail themselves of the services offered by Tumlin's grooming salon is called a:

The population shift in the United States from the northeast and Midwest toward the south and southwest has had a greater effect on marketing than has any other social change.

Rising incomes mean a higher standard of living.

If you were to ask Americans what they most desire to make their lives easier,most will want more time.This feeling that there are not enough hours in a day is an example of a(n)_____ factor that has strongly influenced the marketing environment.

Marketing managers cannot control _____,but they can sometimes influence it.

When a company engages in _____,it is implementing strategies that attempt to shape the external environment in which it operates.

All of the following are factors in the external environment affecting marketing EXCEPT:

Zimmer Centralpulse is the world's largest producer of replacement hips and knees for orthopedic surgery.It is particularly interested in marketing in the southwestern United States,where a large aging population lives.Which external environmental element most directly explains its continued growth?

Consumers born between 1965 and 1978 form a group called:

Inflation is a measure of the decrease in the value of money,expressed as the percentage reduction in value since the previous year.

Abetta,Royal King,Kincade,EquiRoyal,and Amadeus are all manufacturers and marketers of Western-style saddles for horses.Thus,the manufacturers are _____ factors in each other's external environments.

Compare and contrast Generation Y and Generation X.Which generation is of more interest to marketers? Why?

What do self-sufficiency,upward mobility,work ethic,and conformity have in common?

One of the results of the Americans with Disabilities Act is an increase in the numbers of disabled travelers.Publications like Emerging Horizons,a California-based,25,000-circulation magazine focus on accessible travel,and businesses,such as Mobility Challenged Vacations Ltd. ,see that disabled tourists are a growing market.One can argue the increase in tourism by the disabled was due to:

Because Corazon is a Filipino-American,she is: