Exam 4: The Marketing Environment

The Michigan State Legislature tried to pass a bill requiring concert promoters and venue operators to print parental warnings on tickets and advertisements for concerts and shows by performers whose recordings had content advisory labels.Promoters and venue operators prevented the passage of this bill,arguing that it would require them to make value judgments for which they were ill-equipped.The promoters and operators engaged in:

What is environmental scanning? Give an example of an opportunity and a threat that environmental scanning might identify for a suntan lotion company.

The _____ Act strengthened the Clayton Act to prevent corporate acquisitions that reduce competition.

The group of people in the United States who were born between 1946 and 1964 are known as:

The _____ is a governmental body that has the power to prescribe mandatory safety standards for almost all products consumers use.

_____ factors are environmental factors that include our attitudes,values,and lifestyles.

Which of the following statements about American teenagers is correct?

Which of the following statements best describes the typical target market?

You are a marketing consultant for a firm that wants to target members of Generation X.Based on your knowledge of this demographic group,your advice to this firm would be to _____.

_____ is measured by comparing the relative cost of a standard of goods and services in different geographic areas.

The CAN-SPAM Act:

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients..Tumlin wants to pamper pets just like a spa pampers their owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined the west side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.Describing the market for Tumlin's grooming salon in terms of how old they are and their marital state reflects the use of _____ characteristics.

Generation Y is the most ethnically diverse generation the nation has ever seen.

The Gramm-Leach-Bliley Act requires Web site operators to post a privacy policy on the home page and a link to the policy on every page where personal information is collected.

A period of economic activity characterized by negative growth,which reduces demand for goods and services,is called:

The goal of environmental scanning is to _____.

Which of the following is the most difficult for marketing managers to forecast,influence,or integrate into marketing plans?

Martina has begun a small garden in her backyard.She has also installed a water purification in her home,as well as a means to collect and store rainwater for future use in her garden.Martina's actions best represent which "core American value"?

The competitive environment of a business encompasses the number of competitors the firm must face,the relative size of these competitors,regulatory agencies,and the degree of interdependence within the industry.

Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants,12,800 delivery people,and more than 900 tractor trailers formed into a retail delivery powerhouse.Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor the _____ factors within their external environments.