Question 1

As a rule,the more merchandise customers are exposed to,that is presented in an orderly manner,the less they tend to buy.

Accepted Answer

A) True 
 B)False

Question 2

The presentation of merchandise is a critical factor in the selling power of a store and its overall image.For bookstores,a face-out merchandise presentation of books as opposed to spine-out presentation:

Accepted Answer

A)  is no longer used due to space constraints. 
B)  enhances store sales because face-out presentation allows the retailer to stock more titles. 
C)  creates a discount store atmosphere. 
D)  results in a consumer perception of cramming a huge selection of titles at low prices. 
E)  creates the image of a specialty book boutique that carries a limited selection of exclusive titles and is therefore a rather pricey place to shop. 
A)  is no longer used due to space constraints. 
B)  enhances store sales because face-out presentation allows the retailer to stock more titles. 
C)  creates a discount store atmosphere. 
D)  results in a consumer perception of cramming a huge selection of titles at low prices. 
E)  creates the image of a specialty book boutique that carries a limited selection of exclusive titles and is therefore a rather pricey place to shop.

Question 3

Garments can be hung on a wall at a higher level than they can be displayed on floor racks thereby enabling retailers to show more merchandise.

Accepted Answer

A) True 
 B)False

Question 4

The floor plan is the fundamental structure around which every other element of the store environment takes shape.

Accepted Answer

A) True 
 B)False

Question 5

When determining space allocation for a new store,a retailer should consider industry standards,the retailer's previous experience with similar formats,and the space required to carry the number of items specified by the retailer's buyers.

Accepted Answer

A) True 
 B)False

Question 6

The gondola is inappropriate for fashion-oriented softline merchandise.

Accepted Answer

A) True 
 B)False

Question 7

Keeping content current is an important element of effective website design for retailers.

Accepted Answer

A) True 
 B)False

Question 8

There are two basic types of merchandising: visual merchandising and on-shelf merchandising.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is NOT part of a retailer's visual communications program?

Accepted Answer

A)  Store name and logo 
B)  Background music 
C)  Institutional signage 
D)  Directional and category signage 
E)  Lifestyle graphics 
A)  Store name and logo 
B)  Background music 
C)  Institutional signage 
D)  Directional and category signage 
E)  Lifestyle graphics

Question 10

Visual communications in retailing have become especially important because:

Accepted Answer

A)  retailers are making bigger investments in high-tech methods of communications. 
B)  customers are becoming increasingly sophisticated. 
C)  retailers have found it necessary to cut costs by reducing their sales staffs. 
D)  they provide better service than sales associates. 
E)  more and more people are functionally illiterate. 
A)  retailers are making bigger investments in high-tech methods of communications. 
B)  customers are becoming increasingly sophisticated. 
C)  retailers have found it necessary to cut costs by reducing their sales staffs. 
D)  they provide better service than sales associates. 
E)  more and more people are functionally illiterate.

As a rule,the more merchandise customers are exposed to,that is presented in an orderly manner,the less they tend to buy.

The presentation of merchandise is a critical factor in the selling power of a store and its overall image.For bookstores,a face-out merchandise presentation of books as opposed to spine-out presentation:

Garments can be hung on a wall at a higher level than they can be displayed on floor racks thereby enabling retailers to show more merchandise.

The floor plan is the fundamental structure around which every other element of the store environment takes shape.

When determining space allocation for a new store,a retailer should consider industry standards,the retailer's previous experience with similar formats,and the space required to carry the number of items specified by the retailer's buyers.

The gondola is inappropriate for fashion-oriented softline merchandise.

Keeping content current is an important element of effective website design for retailers.

There are two basic types of merchandising: visual merchandising and on-shelf merchandising.

Which of the following is NOT part of a retailer's visual communications program?

Visual communications in retailing have become especially important because:

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Managing People

Filters

Exam 13: Store Layout and Design

As a rule,the more merchandise customers are exposed to,that is presented in an orderly manner,the less they tend to buy.

The presentation of merchandise is a critical factor in the selling power of a store and its overall image.For bookstores,a face-out merchandise presentation of books as opposed to spine-out presentation:

Garments can be hung on a wall at a higher level than they can be displayed on floor racks thereby enabling retailers to show more merchandise.

The floor plan is the fundamental structure around which every other element of the store environment takes shape.

When determining space allocation for a new store,a retailer should consider industry standards,the retailer's previous experience with similar formats,and the space required to carry the number of items specified by the retailer's buyers.

The gondola is inappropriate for fashion-oriented softline merchandise.

Keeping content current is an important element of effective website design for retailers.

There are two basic types of merchandising: visual merchandising and on-shelf merchandising.

Which of the following is NOT part of a retailer's visual communications program?

Visual communications in retailing have become especially important because:

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Managing People

Filters