Question 1

Explain why smell and sound so important when designing a store's environment.How is lighting used in conjunction with smell and sound?

Accepted Answer

Effective store design appeals to the hu

Question 2

The most important function of POS signage is to clearly state the price of the merchandise being signed.

Accepted Answer

A) True 
 B)False

Question 3

Institutional signage describes the merchandising mission and customer-service policies of the retailer.

Accepted Answer

A) True 
 B)False

Question 4

As a general rule,managers should use the 80-20 rule for endcaps,where 80 percent of items on the endcap are announced sale items,and 20 percent are unannounced sale items.

Accepted Answer

A) True 
 B)False

Question 5

To be most effective,merchandise should be displayed in vertical bands of color wherever possible.

Accepted Answer

A) True 
 B)False

Question 6

Free-flow layouts are best used in stores less than 5,000 square feet.

Accepted Answer

A) True 
 B)False

Question 7

The four basic types of layout that retailers use today are:

Accepted Answer

A)  spine, cluster, loop, and partition. 
B)  free flow, cluster, partition, and grid. 
C)  cluster, free flow, loop, and spine. 
D)  free flow, grid, loop, and spine. 
E)  cluster, loop, spine, and partition. 
A)  spine, cluster, loop, and partition. 
B)  free flow, cluster, partition, and grid. 
C)  cluster, free flow, loop, and spine. 
D)  free flow, grid, loop, and spine. 
E)  cluster, loop, spine, and partition.

Question 8

Merchandise presentation is a critical factor in determining both store image and productivity.

Accepted Answer

A) True 
 B)False

Question 9

The grid layout is often referred to as the "loop and box."

Accepted Answer

A) True 
 B)False

Question 10

On-shelf merchandising refers to the merchandise which is displayed on shelves and on counters,but not carried on racks and fixtures.

Accepted Answer

A) True 
 B)False

Question 11

Small,expensive items are usually stocked in very high fixtures to discourage shoplifting.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is a good guideline to use when selecting fixtures for your store?

Accepted Answer

A)  Large, metal, bulky fixtures will enhance sales while more delicate fixtures reduce sales potential. 
B)  When shopping for clothing, let the fixtures point out the sizes before they reveal the color of the items. 
C)  Design the store so that customers can view all the fixtures holding the merchandise by turning at a 90-degree angle from their normal path of travel. 
D)  Always use simple "earth tones." 
E)  Match the fixture to the merchandise, not the merchandise to the fixture. 
A)  Large, metal, bulky fixtures will enhance sales while more delicate fixtures reduce sales potential. 
B)  When shopping for clothing, let the fixtures point out the sizes before they reveal the color of the items. 
C)  Design the store so that customers can view all the fixtures holding the merchandise by turning at a 90-degree angle from their normal path of travel. 
D)  Always use simple "earth tones." 
E)  Match the fixture to the merchandise, not the merchandise to the fixture.

Question 13

In general,the largest in-store signage is usually:

Accepted Answer

A)  logo signage at the rear of the store. 
B)  directional and departmental signage. 
C)  signage comparing the store's prices to competitors. 
D)  signage that points out the product's features. 
E)  point-of-sale signage. 
A)  logo signage at the rear of the store. 
B)  directional and departmental signage. 
C)  signage comparing the store's prices to competitors. 
D)  signage that points out the product's features. 
E)  point-of-sale signage.

Question 14

Sight is believed to be the most closely linked of all the senses for memory and emotions.

Accepted Answer

A) True 
 B)False

Question 15

Which element of the store's environment is concerned with the store's retail identity,graphics,and POS signage?

Accepted Answer

A)  Merchandising 
B)  Productivity 
C)  Store design 
D)  Store planning 
E)  Visual communications 
A)  Merchandising 
B)  Productivity 
C)  Store design 
D)  Store planning 
E)  Visual communications

Question 16

The type of music may have an effect not only how long the customers stay in a store,but also on how much merchandise they purchase.

Accepted Answer

A) True 
 B)False

Question 17

In a _____ store layout,counters and fixtures are placed in long rows or "runs," usually at right angles,throughout the store.

Accepted Answer

A)  standard 
B)  free-flow 
C)  grid 
D)  boutique 
E)  mini-store 
A)  standard 
B)  free-flow 
C)  grid 
D)  boutique 
E)  mini-store

Question 18

_____ signage describes the merchandising mission,customer-service policies,and other messages on behalf of the retail institution,such as "Lowest Price Guaranteed."

Accepted Answer

A)  Mission signage 
B)  Store signage 
C)  Category signage 
D)  Institutional signage 
E)  Policy signage 
A)  Mission signage 
B)  Store signage 
C)  Category signage 
D)  Institutional signage 
E)  Policy signage

Question 19

One of the most important considerations when planning a store's layout is visibility of the merchandise.

Accepted Answer

A) True 
 B)False

Question 20

A planogram is a graphic schematic which shows the precise location of every SKU on a shelf or other merchandise display.

Accepted Answer

A) True 
 B)False

Explain why smell and sound so important when designing a store's environment.How is lighting used in conjunction with smell and sound?

The most important function of POS signage is to clearly state the price of the merchandise being signed.

Institutional signage describes the merchandising mission and customer-service policies of the retailer.

As a general rule,managers should use the 80-20 rule for endcaps,where 80 percent of items on the endcap are announced sale items,and 20 percent are unannounced sale items.

To be most effective,merchandise should be displayed in vertical bands of color wherever possible.

Free-flow layouts are best used in stores less than 5,000 square feet.

The four basic types of layout that retailers use today are:

Merchandise presentation is a critical factor in determining both store image and productivity.

The grid layout is often referred to as the "loop and box."

On-shelf merchandising refers to the merchandise which is displayed on shelves and on counters,but not carried on racks and fixtures.

Small,expensive items are usually stocked in very high fixtures to discourage shoplifting.

Which of the following is a good guideline to use when selecting fixtures for your store?

In general,the largest in-store signage is usually:

Sight is believed to be the most closely linked of all the senses for memory and emotions.

Which element of the store's environment is concerned with the store's retail identity,graphics,and POS signage?

The type of music may have an effect not only how long the customers stay in a store,but also on how much merchandise they purchase.

In a _____ store layout,counters and fixtures are placed in long rows or "runs," usually at right angles,throughout the store.

_____ signage describes the merchandising mission,customer-service policies,and other messages on behalf of the retail institution,such as "Lowest Price Guaranteed."

One of the most important considerations when planning a store's layout is visibility of the merchandise.

A planogram is a graphic schematic which shows the precise location of every SKU on a shelf or other merchandise display.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Managing People

Filters

Exam 13: Store Layout and Design

Explain why smell and sound so important when designing a store's environment.How is lighting used in conjunction with smell and sound?

The most important function of POS signage is to clearly state the price of the merchandise being signed.

Institutional signage describes the merchandising mission and customer-service policies of the retailer.

As a general rule,managers should use the 80-20 rule for endcaps,where 80 percent of items on the endcap are announced sale items,and 20 percent are unannounced sale items.

To be most effective,merchandise should be displayed in vertical bands of color wherever possible.

Free-flow layouts are best used in stores less than 5,000 square feet.

The four basic types of layout that retailers use today are:

Merchandise presentation is a critical factor in determining both store image and productivity.

The grid layout is often referred to as the "loop and box."

On-shelf merchandising refers to the merchandise which is displayed on shelves and on counters,but not carried on racks and fixtures.

Small,expensive items are usually stocked in very high fixtures to discourage shoplifting.

Which of the following is a good guideline to use when selecting fixtures for your store?

In general,the largest in-store signage is usually:

Sight is believed to be the most closely linked of all the senses for memory and emotions.

Which element of the store's environment is concerned with the store's retail identity,graphics,and POS signage?

The type of music may have an effect not only how long the customers stay in a store,but also on how much merchandise they purchase.

In a _____ store layout,counters and fixtures are placed in long rows or "runs," usually at right angles,throughout the store.

_____ signage describes the merchandising mission,customer-service policies,and other messages on behalf of the retail institution,such as "Lowest Price Guaranteed."

One of the most important considerations when planning a store's layout is visibility of the merchandise.

A planogram is a graphic schematic which shows the precise location of every SKU on a shelf or other merchandise display.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Managing People

Filters