Exam 5: Managing the Supply Chain

The management of cooperative relations is facilitated by mutual trust,two-way communication,and solidarity.

Once the retailer's supply chain is developed,it should never be changed.

An attempt by a wholesaler to preserve a market for its products by strengthening the retailers that it sells to is an example of what type of channel arrangement?

There are three types of vertical marketing channels: corporate,contractual,and administered.

Dual distribution occurs when a manufacturer sells to independent retailers and also through its own retail outlets.

Administered vertical marketing channels exist when one member of the channel takes the initiative to lead the channel by applying the principles of effective interorganizational management.

Channel members must work together with their partners to offer products at appropriate prices.No one will win if either partner is not honest and fair with the other or with the retail customer.

Venture-capital firms are primarily used by retailers starting a new operation or format.

Interdependency is the major cause of the conflict found in supply chains.

A retailer should abandon a supply chain partner at the first sign of trouble.

By limiting the number of partners for each merchandise line,one can signal greater commitment and trust to partners,thus building stronger relationships.

Discuss the three types of behaviors and attitudes that facilitate relations to resolve conflict that inevitably occur in every retail supply chain.Why is collaboration important in channel relations?

Because of the interdependency between the retailer and supplier,two-way communication becomes necessary to coordinate actions.

_____ occurs when both retailer and supplier openly communicate their ideas,concerns,and plans.

There are three types of primary marketing institutions: manufacturers,retailers and:

As a general rule,intensive distribution is associated with shopping goods.

Items for which are frequently purchased and the consumer is not willing to spend a great deal of effort to purchase are known as:

Although there are exceptions,as a general rule _____ distribution is associated with _____ goods.

Although there are exceptions,as a general rule _____ distribution is associated with _____ goods.

Identify the correct statement about quick response (QR)systems.