Exam 5: Managing the Supply Chain

The eight marketing functions are buying,selling,storing,transporting,information gathering,financing,risk taking,and:

Concerning the "supply chain," which of the following statements is true?

An indirect supply chain is a channel that results when independent channel members are added between the manufacturer and consumer.

The dominant behavior in successful supply chains is:

Selective distribution:

A supply chain is a set of institutions that moves goods from the point of production to the point of consumption.

Exclusive distribution:

Manufacturers usually listen to a retailer's statements about the introduction of new products because retailers are often more knowledgeable about how their consumers will react.Manufacturers understand that retailers possess what type of power in this example?

A customer visits Best Buy to learn about the different models,their features,and the usage of new digital cameras.This customer then leaves the store without purchasing the camera from Best Buy and makes the actual transaction on Amazon.com.This is an example of:

Auto dealers that want to handle BMW's because of the cars' status is an example of expertise power.

Each of the following is a marketing function that retailers perform EXCEPT:

Which of the following external forces does NOT have a major influence on the supply chain?

While they never actually take title to the goods,most agents and brokers take physical possession of the merchandise.

Only three sources of power (i.e.,reward,coercive,and expertise)should be used in any channel relationship.

_____ occurs when achieving the goals of either the supplier or the retailer would hamper the performance of the other.

Explain how channel length and channel width can be strategically used by a retailer to position its offering in the marketplace.

An example of coercive power is a manufacturer's:

The supply chain,or channel,is affected by five external forces: consumer behavior,the legal and ethical environment,the socioeconomic environment,the technological environment,and:

A(n)______occurs when the manufacturers sell their goods directly to the final consumer.

The three major sources of conflict between retailers and their suppliers are: perceptual incongruity,goal incompatibility and domain disagreements.