Question 1

There are actually three strategy decisions to be made when designing an efficient and competitive supply chain: supply chain length,width,and:

Accepted Answer

A)  convenience. 
B)  depth. 
C)  organization. 
D)  type. 
E)  control. 
A)  convenience. 
B)  depth. 
C)  organization. 
D)  type. 
E)  control.

Question 2

As a general rule,selective distribution is associated with convenience goods.

Accepted Answer

A) True 
 B)False

Question 3

Domain disagreements occur when there is disagreement about which member of the marketing channel should lead the channel and make the decisions.

Accepted Answer

A) True 
 B)False

Question 4

Public warehouses,trucking companies,and banks are examples of facilitating institutions.

Accepted Answer

A) True 
 B)False

Question 5

Most franchisors normally provide financial assistance to existing franchisees.

Accepted Answer

A) True 
 B)False

Question 6

Retailers frequently use _____ for short-term loans to fund working-capital requirements.

Accepted Answer

A)  commercial banks 
B)  factors 
C)  e-tailing brokers 
D)  stock and commodity exchanges 
E)  venture-capital firms 
A)  commercial banks 
B)  factors 
C)  e-tailing brokers 
D)  stock and commodity exchanges 
E)  venture-capital firms

Question 7

One disadvantage that a franchisor provides a franchisee is that by borrowing from the franchisor,the franchisee has access to a lower cost of capital.

Accepted Answer

A) True 
 B)False

Question 8

Faster delivery enables the supply chain to have lower warehousing costs.

Accepted Answer

A) True 
 B)False

Question 9

Retailers that are not part of a contractual channel or corporate channel will probably participate in different channels since they will need to acquire merchandise from many suppliers.

Accepted Answer

A) True 
 B)False

Question 10

The presence of legitimate power is most easily seen in:

Accepted Answer

A)  retailed-owned cooperatives. 
B)  franchises. 
C)  administered vertical marketing channels. 
D)  dependency. 
E)  contractual marketing channels. 
A)  retailed-owned cooperatives. 
B)  franchises. 
C)  administered vertical marketing channels. 
D)  dependency. 
E)  contractual marketing channels.

Question 11

Conflict is not always negative; at times,conflict can have the benefit of reminding channel members of their interdependency on each other and may actually increase channel performance.

Accepted Answer

A) True 
 B)False

Question 12

Manufacturers and retailers,but not wholesalers,are primary marketing institutions.

Accepted Answer

A) True 
 B)False

Question 13

The logistics network consists of all firms that are involved in moving physical inventory from initial source to the retail store.

Accepted Answer

A) True 
 B)False

Question 14

A(n)_______ vertical marketing channel exists when one of the members takes the initiative to manage the channel.

Accepted Answer

A)  administered 
B)  allocated 
C)  conventional 
D)  concentrated 
E)  concentric 
A)  administered 
B)  allocated 
C)  conventional 
D)  concentrated 
E)  concentric

Question 15

A(n)_____ supply chain is the channel that results once independent channel members are added between the manufacturer and the consumer.

Accepted Answer

A)  direct 
B)  indirect 
C)  localized 
D)  undiverted 
E)  limited 
A)  direct 
B)  indirect 
C)  localized 
D)  undiverted 
E)  limited

Question 16

A supply chain in which each member is loosely aligned with the others is a(n):

Accepted Answer

A)  modified channel. 
B)  unadministered channel. 
C)  conventional marketing channel. 
D)  corporate marketing channel. 
E)  contractual marketing channel. 
A)  modified channel. 
B)  unadministered channel. 
C)  conventional marketing channel. 
D)  corporate marketing channel. 
E)  contractual marketing channel.

Question 17

Insurance firms can make it possible for retailers to have what would be otherwise risky promotions.

Accepted Answer

A) True 
 B)False

Question 18

A(n)_____ is a type of contractual vertical marketing channel that is actually a form of licensing.

Accepted Answer

A)  retailer-owned cooperative 
B)  conventional marketing channel 
C)  franchise 
D)  wholesaler-sponsored voluntary group 
E)  independent retailer 
A)  retailer-owned cooperative 
B)  conventional marketing channel 
C)  franchise 
D)  wholesaler-sponsored voluntary group 
E)  independent retailer

Question 19

Which one of the following institutions involved in a supply chain would take title to the goods it is dealing with?

Accepted Answer

A)  Trucking company 
B)  Insurance company 
C)  Market researcher 
D)  Retailer 
E)  Public warehouse 
A)  Trucking company 
B)  Insurance company 
C)  Market researcher 
D)  Retailer 
E)  Public warehouse

Question 20

Sun Fashions offered to display Shark Sportswear's new line of swimwear at the entrance of its store if Shark pays 50 percent of the advertising expenses for Sun Fashions' Spring/Summer Catalog.Sun Fashions is employing which type of power?

Accepted Answer

A)  Reward power 
B)  Traffic power 
C)  Referent power 
D)  Legitimate power 
E)  Expertise power 
A)  Reward power 
B)  Traffic power 
C)  Referent power 
D)  Legitimate power 
E)  Expertise power

There are actually three strategy decisions to be made when designing an efficient and competitive supply chain: supply chain length,width,and:

As a general rule,selective distribution is associated with convenience goods.

Domain disagreements occur when there is disagreement about which member of the marketing channel should lead the channel and make the decisions.

Public warehouses,trucking companies,and banks are examples of facilitating institutions.

Most franchisors normally provide financial assistance to existing franchisees.

Retailers frequently use _____ for short-term loans to fund working-capital requirements.

One disadvantage that a franchisor provides a franchisee is that by borrowing from the franchisor,the franchisee has access to a lower cost of capital.

Faster delivery enables the supply chain to have lower warehousing costs.

Retailers that are not part of a contractual channel or corporate channel will probably participate in different channels since they will need to acquire merchandise from many suppliers.

The presence of legitimate power is most easily seen in:

Conflict is not always negative; at times,conflict can have the benefit of reminding channel members of their interdependency on each other and may actually increase channel performance.

Manufacturers and retailers,but not wholesalers,are primary marketing institutions.

The logistics network consists of all firms that are involved in moving physical inventory from initial source to the retail store.

A(n)_______ vertical marketing channel exists when one of the members takes the initiative to manage the channel.

A(n)_____ supply chain is the channel that results once independent channel members are added between the manufacturer and the consumer.

A supply chain in which each member is loosely aligned with the others is a(n):

Insurance firms can make it possible for retailers to have what would be otherwise risky promotions.

A(n)_____ is a type of contractual vertical marketing channel that is actually a form of licensing.

Which one of the following institutions involved in a supply chain would take title to the goods it is dealing with?

Sun Fashions offered to display Shark Sportswear's new line of swimwear at the entrance of its store if Shark pays 50 percent of the advertising expenses for Sun Fashions' Spring/Summer Catalog.Sun Fashions is employing which type of power?

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Managing People

Filters

Exam 5: Managing the Supply Chain

There are actually three strategy decisions to be made when designing an efficient and competitive supply chain: supply chain length,width,and:

As a general rule,selective distribution is associated with convenience goods.

Domain disagreements occur when there is disagreement about which member of the marketing channel should lead the channel and make the decisions.

Public warehouses,trucking companies,and banks are examples of facilitating institutions.

Most franchisors normally provide financial assistance to existing franchisees.

Retailers frequently use _____ for short-term loans to fund working-capital requirements.

One disadvantage that a franchisor provides a franchisee is that by borrowing from the franchisor,the franchisee has access to a lower cost of capital.

Faster delivery enables the supply chain to have lower warehousing costs.

Retailers that are not part of a contractual channel or corporate channel will probably participate in different channels since they will need to acquire merchandise from many suppliers.

The presence of legitimate power is most easily seen in:

Conflict is not always negative; at times,conflict can have the benefit of reminding channel members of their interdependency on each other and may actually increase channel performance.

Manufacturers and retailers,but not wholesalers,are primary marketing institutions.

The logistics network consists of all firms that are involved in moving physical inventory from initial source to the retail store.

A(n)_______ vertical marketing channel exists when one of the members takes the initiative to manage the channel.

A(n)_____ supply chain is the channel that results once independent channel members are added between the manufacturer and the consumer.

A supply chain in which each member is loosely aligned with the others is a(n):

Insurance firms can make it possible for retailers to have what would be otherwise risky promotions.

A(n)_____ is a type of contractual vertical marketing channel that is actually a form of licensing.

Which one of the following institutions involved in a supply chain would take title to the goods it is dealing with?

Sun Fashions offered to display Shark Sportswear's new line of swimwear at the entrance of its store if Shark pays 50 percent of the advertising expenses for Sun Fashions' Spring/Summer Catalog.Sun Fashions is employing which type of power?

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Managing People

Filters