Question 1

Visual merchandising is:

Accepted Answer

A)  the practice of making the most profitable merchandise the most visible. 
B)  the practice of making all the merchandise as visible as possible. 
C)  practiced by lower-end stores attempting to shake their "cheap" image. 
D)  the artistic display of merchandise and theatrical props to set the tone for the store. 
E)  intended to be highly shopable. 
A)  the practice of making the most profitable merchandise the most visible. 
B)  the practice of making all the merchandise as visible as possible. 
C)  practiced by lower-end stores attempting to shake their "cheap" image. 
D)  the artistic display of merchandise and theatrical props to set the tone for the store. 
E)  intended to be highly shopable.

Question 2

Most shoppers cannot consciously identify the elements of a good store,but they know when these elements are missing.

Accepted Answer

A) True 
 B)False

Question 3

_______ occurs when a chain store retailer operating over a wide geographic area,tailors its merchandise and services in each store to the needs of the immediate trading area.

Accepted Answer

A)  Target marketing 
B)  Microretailing 
C)  Stack-outs 
D)  Shrinkage 
E)  Merchandise planning 
A)  Target marketing 
B)  Microretailing 
C)  Stack-outs 
D)  Shrinkage 
E)  Merchandise planning

Question 4

Which of the following is NOT an example of the "psychology of merchandise presentation"?

Accepted Answer

A)  Displaying merchandise in vertical bands of color can increase sales. 
B)  Consumers always turn left when entering a store for the first time. 
C)  Shoppers view merchandise at 45-degree angles from their path of travel. 
D)  Merchandise displays evoke images of how trendy or value oriented a retailer is. 
E)  Displaying hair-care products on a high series of shelves in the waiting area that is lighted with fluorescent light fixtures. 
A)  Displaying merchandise in vertical bands of color can increase sales. 
B)  Consumers always turn left when entering a store for the first time. 
C)  Shoppers view merchandise at 45-degree angles from their path of travel. 
D)  Merchandise displays evoke images of how trendy or value oriented a retailer is. 
E)  Displaying hair-care products on a high series of shelves in the waiting area that is lighted with fluorescent light fixtures.

Question 5

The first decision store planners must consider is how to efficiently allocate the store's space.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is NOT a characteristic of an effective visual merchandising display?

Accepted Answer

A)  It is not typically associated with a shopable fixture. 
B)  It is usually located in a focal point or feature area of the store. 
C)  It is most widely used by discounters and other low-price retailers. 
D)  It makes use of props in addition to the merchandise. 
E)  It does not have to include merchandise. 
A)  It is not typically associated with a shopable fixture. 
B)  It is usually located in a focal point or feature area of the store. 
C)  It is most widely used by discounters and other low-price retailers. 
D)  It makes use of props in addition to the merchandise. 
E)  It does not have to include merchandise.

Question 7

Fitting rooms,where most shoplifting occurs,should be placed near the receiving areas so that an employee can monitor what is occurring in each room.

Accepted Answer

A) True 
 B)False

Question 8

A "floor plan" is a schematic that shows where the merchandise and customer service departments are located,how customers will circulate through the store,and how much space should be allocated to each department.

Accepted Answer

A) True 
 B)False

Question 9

Office and other functional space includes a break room for associates,a training room,offices for the store manager and assistant managers,a cash office,bathroom facilities for both customers and employees,and perhaps other areas.

Accepted Answer

A) True 
 B)False

Question 10

_____ signage is placed closer to the merchandise and is intended to give details about specific merchandise items.

Accepted Answer

A)  Fixture 
B)  Directional 
C)  Point-of-sale 
D)  Price/info 
E)  Category 
A)  Fixture 
B)  Directional 
C)  Point-of-sale 
D)  Price/info 
E)  Category

Question 11

High shrinkage:

Accepted Answer

A)  means the store is operating at a loss. 
B)  can be easily tracked. 
C)  means the store's turnover rate is too high. 
D)  detracts from space productivity. 
E)  is anything above .5 percent. 
A)  means the store is operating at a loss. 
B)  can be easily tracked. 
C)  means the store's turnover rate is too high. 
D)  detracts from space productivity. 
E)  is anything above .5 percent.

Question 12

The _____ usually works well in small stores where customers wish to browse through all of the merchandise.

Accepted Answer

A)  standard 
B)  free-flow 
C)  grid 
D)  loop 
E)  spine 
A)  standard 
B)  free-flow 
C)  grid 
D)  loop 
E)  spine

Question 13

The retailer's basic objectives can be summarized by stating: "Get customers into the store,get them to buy what you have,and hope they will not return it."

Accepted Answer

A) True 
 B)False

Question 14

Which of the following refers to merchandise that cannot be sold because of theft,loss,and damage?

Accepted Answer

A)  Miscellaneous 
B)  Unaccounted for 
C)  Shrinkage 
D)  Grossed 
E)  Lost 
A)  Miscellaneous 
B)  Unaccounted for 
C)  Shrinkage 
D)  Grossed 
E)  Lost

Question 15

What are the various types of signage used by a retailer? Provide examples of each type.

Accepted Answer

Institutional Signage: Inside the store,

Question 16

Having a greeter in a retail store will result in more sales.

Accepted Answer

A) True 
 B)False

Question 17

_____ signage consists of large signs that are usually placed fairly high,so they can be seen throughout the store.

Accepted Answer

A)  Fixture 
B)  Directional 
C)  Point-of-sale 
D)  Price/info 
E)  Category 
A)  Fixture 
B)  Directional 
C)  Point-of-sale 
D)  Price/info 
E)  Category

Question 18

_____ is the overall feeling or mood projected by a store through its aesthetic appeal to the human senses.

Accepted Answer

A)  Feel 
B)  Ambience 
C)  Flavor 
D)  Sense 
E)  Decor 
A)  Feel 
B)  Ambience 
C)  Flavor 
D)  Sense 
E)  Decor

Question 19

An effective store layout and design creates a comfortable environment that enhances the merchandise and entices shoppers to browse and buy.

Accepted Answer

A) True 
 B)False

Question 20

A major benefit of the loop layout is that it:

Accepted Answer

A)  provides a major customer aisle which begins at the entrance, loops through the store and then moves the customer to the "clearance" merchandise section of the store. 
B)  never lets the customer stray more than 10 feet from any of the merchandise in the store. 
C)  encourages customers to flow freely through all the fixtures, since there are usually no defined traffic patterns in the store. 
D)  lets the shopper get in and out of the store very quickly. 
E)  exposes shoppers to the greatest possible amount of merchandise. 
A)  provides a major customer aisle which begins at the entrance, loops through the store and then moves the customer to the "clearance" merchandise section of the store. 
B)  never lets the customer stray more than 10 feet from any of the merchandise in the store. 
C)  encourages customers to flow freely through all the fixtures, since there are usually no defined traffic patterns in the store. 
D)  lets the shopper get in and out of the store very quickly. 
E)  exposes shoppers to the greatest possible amount of merchandise.

Visual merchandising is:

Most shoppers cannot consciously identify the elements of a good store,but they know when these elements are missing.

_______ occurs when a chain store retailer operating over a wide geographic area,tailors its merchandise and services in each store to the needs of the immediate trading area.

Which of the following is NOT an example of the "psychology of merchandise presentation"?

The first decision store planners must consider is how to efficiently allocate the store's space.

Which of the following is NOT a characteristic of an effective visual merchandising display?

Fitting rooms,where most shoplifting occurs,should be placed near the receiving areas so that an employee can monitor what is occurring in each room.

A "floor plan" is a schematic that shows where the merchandise and customer service departments are located,how customers will circulate through the store,and how much space should be allocated to each department.

Office and other functional space includes a break room for associates,a training room,offices for the store manager and assistant managers,a cash office,bathroom facilities for both customers and employees,and perhaps other areas.

_____ signage is placed closer to the merchandise and is intended to give details about specific merchandise items.

High shrinkage:

The _____ usually works well in small stores where customers wish to browse through all of the merchandise.

The retailer's basic objectives can be summarized by stating: "Get customers into the store,get them to buy what you have,and hope they will not return it."

Which of the following refers to merchandise that cannot be sold because of theft,loss,and damage?

What are the various types of signage used by a retailer? Provide examples of each type.

Having a greeter in a retail store will result in more sales.

_____ signage consists of large signs that are usually placed fairly high,so they can be seen throughout the store.

_____ is the overall feeling or mood projected by a store through its aesthetic appeal to the human senses.

An effective store layout and design creates a comfortable environment that enhances the merchandise and entices shoppers to browse and buy.

A major benefit of the loop layout is that it:

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Managing People

Filters

Exam 13: Store Layout and Design

Visual merchandising is:

Most shoppers cannot consciously identify the elements of a good store,but they know when these elements are missing.

_______ occurs when a chain store retailer operating over a wide geographic area,tailors its merchandise and services in each store to the needs of the immediate trading area.

Which of the following is NOT an example of the "psychology of merchandise presentation"?

The first decision store planners must consider is how to efficiently allocate the store's space.

Which of the following is NOT a characteristic of an effective visual merchandising display?

Fitting rooms,where most shoplifting occurs,should be placed near the receiving areas so that an employee can monitor what is occurring in each room.

A "floor plan" is a schematic that shows where the merchandise and customer service departments are located,how customers will circulate through the store,and how much space should be allocated to each department.

Office and other functional space includes a break room for associates,a training room,offices for the store manager and assistant managers,a cash office,bathroom facilities for both customers and employees,and perhaps other areas.

_____ signage is placed closer to the merchandise and is intended to give details about specific merchandise items.

High shrinkage:

The _____ usually works well in small stores where customers wish to browse through all of the merchandise.

The retailer's basic objectives can be summarized by stating: "Get customers into the store,get them to buy what you have,and hope they will not return it."

Which of the following refers to merchandise that cannot be sold because of theft,loss,and damage?

What are the various types of signage used by a retailer? Provide examples of each type.

Having a greeter in a retail store will result in more sales.

_____ signage consists of large signs that are usually placed fairly high,so they can be seen throughout the store.

_____ is the overall feeling or mood projected by a store through its aesthetic appeal to the human senses.

An effective store layout and design creates a comfortable environment that enhances the merchandise and entices shoppers to browse and buy.

A major benefit of the loop layout is that it:

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Managing People

Filters