Question 1

Category signage is smaller than departmental signage,since it is intended to be seen from a shorter distance.

Accepted Answer

A) True 
 B)False

Question 2

If the retail store can be compared to a book,then the storefront,or store exterior,is like the:

Accepted Answer

A)  title. 
B)  prologue. 
C)  chapters. 
D)  ending. 
E)  book cover. 
A)  title. 
B)  prologue. 
C)  chapters. 
D)  ending. 
E)  book cover.

Question 3

According to the late retail consultant Robert Kahn,many retailers mistakenly believed that simply placing more products in a store increased sales per square foot.Kahn indicated that higher sales per square foot could be explained by understanding basic consumer behavior.Kahn's rationale can best be understood through the formula: sales per square foot equals:

Accepted Answer

A)  the number of retail customers multiplied by the length of time they spend in the store. 
B)  the number of retail customers divided by the square foot of retail space. 
C)  the number of products carried multiplied by the number of retail customers. 
D)  the number of products carried multiplied by the shelf space available divided by the number of retail customers. 
E)  retail sales divided by square footage. 
A)  the number of retail customers multiplied by the length of time they spend in the store. 
B)  the number of retail customers divided by the square foot of retail space. 
C)  the number of products carried multiplied by the number of retail customers. 
D)  the number of products carried multiplied by the shelf space available divided by the number of retail customers. 
E)  retail sales divided by square footage.

Question 4

A simple but powerful truism in retailing is: "The more merchandise customers are exposed to that is presented in an orderly manner:

Accepted Answer

A)  the higher their evaluation of the store." 
B)  the higher the store's average price per unit." 
C)  the more they tend to buy." 
D)  the lower the store's average price per unit." 
E)  the more crammed the store's appearance will be." 
A)  the higher their evaluation of the store." 
B)  the higher the store's average price per unit." 
C)  the more they tend to buy." 
D)  the lower the store's average price per unit." 
E)  the more crammed the store's appearance will be."

Question 5

The major benefit of the free flow layout is that it exposes shoppers to the greatest possible amount of merchandise.

Accepted Answer

A) True 
 B)False

Question 6

The _____ is considered a softline feature fixture,because it presents merchandise in a manner that features certain characteristics of the merchandise (such as color,shape or style).

Accepted Answer

A)  four-way rack 
B)  gondola 
C)  round rack 
D)  straight rack 
E)  flat-base deck 
A)  four-way rack 
B)  gondola 
C)  round rack 
D)  straight rack 
E)  flat-base deck

Question 7

The primary problem with the pegging method of merchandise presentation is that it:

Accepted Answer

A)  can be labor intensive to display and maintain. 
B)  makes small merchandise appear disorderly and haphazard. 
C)  cannot be incorporated into a wall system. 
D)  gives a low-cost, low-quality image to a store. 
E)  cannot work with gondolas. 
A)  can be labor intensive to display and maintain. 
B)  makes small merchandise appear disorderly and haphazard. 
C)  cannot be incorporated into a wall system. 
D)  gives a low-cost, low-quality image to a store. 
E)  cannot work with gondolas.

Question 8

The method of merchandise presentation can have a dramatic impact on the store's image and space productivity.

Accepted Answer

A) True 
 B)False

Question 9

The _____,which can hold a wide variety of merchandise by means of hardware hung from the vertical spine,is the workhorse fixture in hardlines departments.

Accepted Answer

A)  table 
B)  round rack 
C)  gondola 
D)  basket 
E)  flat-base decks 
A)  table 
B)  round rack 
C)  gondola 
D)  basket 
E)  flat-base decks

Question 10

The chief advantage of a round rack is:

Accepted Answer

A)  it allows garments to be presented face out. 
B)  it holds more merchandise than either the straight rack or the four-way rack. 
C)  it holds the bulk of merchandise without looking as heavy as a long straight rack. 
D)  it is less expensive than the gondola and twelve-hold rack. 
E)  it takes up less floor space than either the straight rack or the four-way rack. 
A)  it allows garments to be presented face out. 
B)  it holds more merchandise than either the straight rack or the four-way rack. 
C)  it holds the bulk of merchandise without looking as heavy as a long straight rack. 
D)  it is less expensive than the gondola and twelve-hold rack. 
E)  it takes up less floor space than either the straight rack or the four-way rack.

Question 11

_____ are pallets of merchandise set out on the floor in front of the main shelves.

Accepted Answer

A)  Endcaps 
B)  Secondary shelves 
C)  Circulators 
D)  Spine racks 
E)  Stack-outs 
A)  Endcaps 
B)  Secondary shelves 
C)  Circulators 
D)  Spine racks 
E)  Stack-outs

Question 12

The retailing practice of appealing to sight,sound,smell,and touch is called _____ marketing.

Accepted Answer

A)  ambience 
B)  sensory assault 
C)  sensory maximization 
D)  total sensory 
E)  sensory decor 
A)  ambience 
B)  sensory assault 
C)  sensory maximization 
D)  total sensory 
E)  sensory decor

Question 13

The two primary objectives to consider when planning a new store are the image it projects and the conversion rate generated by its sales force.

Accepted Answer

A) True 
 B)False

Question 14

Which two methods of merchandise presentation have the greatest potential to convey low-cost,low-price,and high-volume image?

Accepted Answer

A)  Stacking and shelving 
B)  Pegging and folding 
C)  Dumping and shelving 
D)  Stacking and dumping 
E)  Hanging and pegging 
A)  Stacking and shelving 
B)  Pegging and folding 
C)  Dumping and shelving 
D)  Stacking and dumping 
E)  Hanging and pegging

Question 15

All of the following are warning signs that a retailer has a space problem EXCEPT:

Accepted Answer

A)  insufficient staging space for large shipments of advertised products. 
B)  open spaces on the selling floor, even if the product is on hand. 
C)  uncluttered and organized aisles, hallways and stockrooms. 
D)  sales lag expectations for specific locations where space or fixtures are a known issue. 
E)  off-site storage or multiple stockrooms required for a single commodity. 
A)  insufficient staging space for large shipments of advertised products. 
B)  open spaces on the selling floor, even if the product is on hand. 
C)  uncluttered and organized aisles, hallways and stockrooms. 
D)  sales lag expectations for specific locations where space or fixtures are a known issue. 
E)  off-site storage or multiple stockrooms required for a single commodity.

Question 16

Today retailers are beginning to engineer smells and sounds in their stores as a means of increasing sales.

Accepted Answer

A) True 
 B)False

Question 17

Which variable of the retailing mix has the greatest influence on a consumer's initial perception of a retailer?

Accepted Answer

A)  The store's personnel 
B)  The store's price points 
C)  The store's promotional campaign 
D)  The store's merchandise 
E)  The store itself 
A)  The store's personnel 
B)  The store's price points 
C)  The store's promotional campaign 
D)  The store's merchandise 
E)  The store itself

Question 18

The round rack is known as a bulk or capacity fixture.

Accepted Answer

A) True 
 B)False

Question 19

When retailers speak of "store planning," they are referring to decisions related to the location of new stores.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements about sensory marketing is true?

Accepted Answer

A)  Effective store designs should appeal only to the senses of sight and sound. 
B)  Background music is no longer considered a valuable marketing tool to influence shopper behavior. 
C)  Retailers today are trying to use lighting as a key in-store marketing tool to put consumers in the "mood". 
D)  The tempo of music affects how long shoppers stay in a store. 
E)  The placement of ads in a store's background music is illegal in the United Sates. 
A)  Effective store designs should appeal only to the senses of sight and sound. 
B)  Background music is no longer considered a valuable marketing tool to influence shopper behavior. 
C)  Retailers today are trying to use lighting as a key in-store marketing tool to put consumers in the "mood". 
D)  The tempo of music affects how long shoppers stay in a store. 
E)  The placement of ads in a store's background music is illegal in the United Sates.

Category signage is smaller than departmental signage,since it is intended to be seen from a shorter distance.

If the retail store can be compared to a book,then the storefront,or store exterior,is like the:

A simple but powerful truism in retailing is: "The more merchandise customers are exposed to that is presented in an orderly manner:

The major benefit of the free flow layout is that it exposes shoppers to the greatest possible amount of merchandise.

The _____ is considered a softline feature fixture,because it presents merchandise in a manner that features certain characteristics of the merchandise (such as color,shape or style).

The primary problem with the pegging method of merchandise presentation is that it:

The method of merchandise presentation can have a dramatic impact on the store's image and space productivity.

The _____,which can hold a wide variety of merchandise by means of hardware hung from the vertical spine,is the workhorse fixture in hardlines departments.

The chief advantage of a round rack is:

_____ are pallets of merchandise set out on the floor in front of the main shelves.

The retailing practice of appealing to sight,sound,smell,and touch is called _____ marketing.

The two primary objectives to consider when planning a new store are the image it projects and the conversion rate generated by its sales force.

Which two methods of merchandise presentation have the greatest potential to convey low-cost,low-price,and high-volume image?

All of the following are warning signs that a retailer has a space problem EXCEPT:

Today retailers are beginning to engineer smells and sounds in their stores as a means of increasing sales.

Which variable of the retailing mix has the greatest influence on a consumer's initial perception of a retailer?

The round rack is known as a bulk or capacity fixture.

When retailers speak of "store planning," they are referring to decisions related to the location of new stores.

Which of the following statements about sensory marketing is true?

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Managing People

Filters

Exam 13: Store Layout and Design

Category signage is smaller than departmental signage,since it is intended to be seen from a shorter distance.

If the retail store can be compared to a book,then the storefront,or store exterior,is like the:

A simple but powerful truism in retailing is: "The more merchandise customers are exposed to that is presented in an orderly manner:

The major benefit of the free flow layout is that it exposes shoppers to the greatest possible amount of merchandise.

The _____ is considered a softline feature fixture,because it presents merchandise in a manner that features certain characteristics of the merchandise (such as color,shape or style).

The primary problem with the pegging method of merchandise presentation is that it:

The method of merchandise presentation can have a dramatic impact on the store's image and space productivity.

The _____,which can hold a wide variety of merchandise by means of hardware hung from the vertical spine,is the workhorse fixture in hardlines departments.

The chief advantage of a round rack is:

_____ are pallets of merchandise set out on the floor in front of the main shelves.

The retailing practice of appealing to sight,sound,smell,and touch is called _____ marketing.

The two primary objectives to consider when planning a new store are the image it projects and the conversion rate generated by its sales force.

Which two methods of merchandise presentation have the greatest potential to convey low-cost,low-price,and high-volume image?

All of the following are warning signs that a retailer has a space problem EXCEPT:

Today retailers are beginning to engineer smells and sounds in their stores as a means of increasing sales.

Which variable of the retailing mix has the greatest influence on a consumer's initial perception of a retailer?

The round rack is known as a bulk or capacity fixture.

When retailers speak of "store planning," they are referring to decisions related to the location of new stores.

Which of the following statements about sensory marketing is true?

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Managing People

Filters