Question 1

Visual merchandising is the artistic display of merchandise and theatrical props used as scene-setting decoration in the store.

Accepted Answer

A) True 
 B)False

Question 2

The _____ layout is essentially a variation of the free-flow,grid,and loop layouts,and combines the advantages of all three.

Accepted Answer

A)  complex 
B)  spine 
C)  master flow 
D)  flexible 
E)  mixed 
A)  complex 
B)  spine 
C)  master flow 
D)  flexible 
E)  mixed

Question 3

A store manager notes that the space productivity index for a particular product category is 1.35.Based on this information,the manager should consider:

Accepted Answer

A)  reducing the amount of space allocated to this category, since it is underperforming. 
B)  lowering the price of the merchandise in this department in order to boost its sales per sq. ft., which will improve its index. 
C)  firing the buyer, because 1.35 is a very poor space productivity index number. 
D)  moving the product class to a more visible location within the store in hopes of improving the department's weak performance. 
E)  increasing the amount of space allocated to this category, since it has a very good space productivity index. 
A)  reducing the amount of space allocated to this category, since it is underperforming. 
B)  lowering the price of the merchandise in this department in order to boost its sales per sq. ft., which will improve its index. 
C)  firing the buyer, because 1.35 is a very poor space productivity index number. 
D)  moving the product class to a more visible location within the store in hopes of improving the department's weak performance. 
E)  increasing the amount of space allocated to this category, since it has a very good space productivity index.

Question 4

Lowering the lighting levels in a fashion department can actually discourage sales,because the low lighting may suggest a discount-store image.

Accepted Answer

A) True 
 B)False

Question 5

_____ signage is usually smaller,since it is intended to be seen from a shorter distance and is located on or close to the fixture itself.

Accepted Answer

A)  Fixture 
B)  Directional 
C)  Point-of-sale 
D)  Price/info 
E)  Category 
A)  Fixture 
B)  Directional 
C)  Point-of-sale 
D)  Price/info 
E)  Category

Question 6

The term "floor plan" in retailing refers to:

Accepted Answer

A)  the process of deciding what price zones should be placed next to each other. 
B)  planning budgets, promotions, and specific activities for each department over a given period of time. 
C)  the activities associated with the planning of store lighting, designs, colors, and other elements of the store environment. 
D)  where merchandise and customer service departments are located, how customers circulate through the store, and how much space is dedicated to each department. 
E)  planning merchandise mixes, prices, and inventory for each department in a store. 
A)  the process of deciding what price zones should be placed next to each other. 
B)  planning budgets, promotions, and specific activities for each department over a given period of time. 
C)  the activities associated with the planning of store lighting, designs, colors, and other elements of the store environment. 
D)  where merchandise and customer service departments are located, how customers circulate through the store, and how much space is dedicated to each department. 
E)  planning merchandise mixes, prices, and inventory for each department in a store.

Question 7

The two basic types of merchandise presentation are:

Accepted Answer

A)  visual merchandising and nonvisual merchandising. 
B)  product merchandising and service merchandising. 
C)  hardline merchandising and softline merchandising. 
D)  fixture merchandising and wall merchandising. 
E)  on-shelf merchandising and visual merchandising. 
A)  visual merchandising and nonvisual merchandising. 
B)  product merchandising and service merchandising. 
C)  hardline merchandising and softline merchandising. 
D)  fixture merchandising and wall merchandising. 
E)  on-shelf merchandising and visual merchandising.

Question 8

The space productivity index compares the operating cost of a particular category to its space utilized.

Accepted Answer

A) True 
 B)False

Question 9

The first step when developing a floor plan is:

Accepted Answer

A)  deciding what price should be used. 
B)  analyzing how the available store space should be allocated to various departments. 
C)  determining how customers circulate through the store after entering through every possible entrance. 
D)  determining where shoplifting is most likely to occur. 
E)  deciding where to put the nonselling areas. 
A)  deciding what price should be used. 
B)  analyzing how the available store space should be allocated to various departments. 
C)  determining how customers circulate through the store after entering through every possible entrance. 
D)  determining where shoplifting is most likely to occur. 
E)  deciding where to put the nonselling areas.

Question 10

Because it is important to always have the correct stock on hand,the amount of space being devoted to the back room has increased in recent years.

Accepted Answer

A) True 
 B)False

Question 11

What psychological factors should be considered when merchandising stores?

Accepted Answer

The various psychological factors to be

Question 12

A space productivity index:

Accepted Answer

A)  is typically done when designing a new store's space allocations. 
B)  reports on the ability of space allocations to maximize the quantities of merchandise carried. 
C)  analyzes the amount of shelf space allocated to particular individual brands across several departments. 
D)  measures the percentage of the store's total gross margin from a particular category to the category's percentage of total space utilized. 
E)  is based on industry or trade association data. 
A)  is typically done when designing a new store's space allocations. 
B)  reports on the ability of space allocations to maximize the quantities of merchandise carried. 
C)  analyzes the amount of shelf space allocated to particular individual brands across several departments. 
D)  measures the percentage of the store's total gross margin from a particular category to the category's percentage of total space utilized. 
E)  is based on industry or trade association data.

Question 13

The space-productivity index is a decision-making formula,not just a tool to help management make decisions.

Accepted Answer

A) True 
 B)False

Question 14

Successful retailers place merchandise randomly throughout the store.

Accepted Answer

A) True 
 B)False

Question 15

The spine layout is heavily used by medium-sized specialty stores.

Accepted Answer

A) True 
 B)False

Question 16

_____ and _____ are the two primary objectives of the store environment.

Accepted Answer

A)  Effective sales management; creating a distinctive ambience 
B)  Creative merchandise presentation; effective store traffic control 
C)  Maximizing impulse purchase opportunities; effective shelf space allocation 
D)  Creating the desired store image; increasing space productivity 
E)  Maintaining a pleasant selling environment; effective merchandise control 
A)  Effective sales management; creating a distinctive ambience 
B)  Creative merchandise presentation; effective store traffic control 
C)  Maximizing impulse purchase opportunities; effective shelf space allocation 
D)  Creating the desired store image; increasing space productivity 
E)  Maintaining a pleasant selling environment; effective merchandise control

Question 17

The most familiar example of the grid layout is a(n):

Accepted Answer

A)  automobile showroom. 
B)  jewelry store. 
C)  drugstore. 
D)  apparel shop. 
E)  furniture store. 
A)  automobile showroom. 
B)  jewelry store. 
C)  drugstore. 
D)  apparel shop. 
E)  furniture store.

Question 18

Setting and presentation are now critical factors in serving the customer.

Accepted Answer

A) True 
 B)False

Question 19

Describe the process a retailer would go through to effectively plan its store.What are the five basic types of space needed by retailers?

Accepted Answer

The retailer has to consider the followi

Question 20

Which element of the store's environment is concerned with the store's exterior design,ambience,and lighting.

Accepted Answer

A)  Merchandising 
B)  Productivity 
C)  Store design 
D)  Store planning 
E)  Visual communications 
A)  Merchandising 
B)  Productivity 
C)  Store design 
D)  Store planning 
E)  Visual communications

Visual merchandising is the artistic display of merchandise and theatrical props used as scene-setting decoration in the store.

The _____ layout is essentially a variation of the free-flow,grid,and loop layouts,and combines the advantages of all three.

A store manager notes that the space productivity index for a particular product category is 1.35.Based on this information,the manager should consider:

Lowering the lighting levels in a fashion department can actually discourage sales,because the low lighting may suggest a discount-store image.

_____ signage is usually smaller,since it is intended to be seen from a shorter distance and is located on or close to the fixture itself.

The term "floor plan" in retailing refers to:

The two basic types of merchandise presentation are:

The space productivity index compares the operating cost of a particular category to its space utilized.

The first step when developing a floor plan is:

Because it is important to always have the correct stock on hand,the amount of space being devoted to the back room has increased in recent years.

What psychological factors should be considered when merchandising stores?

A space productivity index:

The space-productivity index is a decision-making formula,not just a tool to help management make decisions.

Successful retailers place merchandise randomly throughout the store.

The spine layout is heavily used by medium-sized specialty stores.

_ and _ are the two primary objectives of the store environment.

The most familiar example of the grid layout is a(n):

Setting and presentation are now critical factors in serving the customer.

Describe the process a retailer would go through to effectively plan its store.What are the five basic types of space needed by retailers?

Which element of the store's environment is concerned with the store's exterior design,ambience,and lighting.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Managing People

Filters

Exam 13: Store Layout and Design

Visual merchandising is the artistic display of merchandise and theatrical props used as scene-setting decoration in the store.

The _____ layout is essentially a variation of the free-flow,grid,and loop layouts,and combines the advantages of all three.

A store manager notes that the space productivity index for a particular product category is 1.35.Based on this information,the manager should consider:

Lowering the lighting levels in a fashion department can actually discourage sales,because the low lighting may suggest a discount-store image.

_____ signage is usually smaller,since it is intended to be seen from a shorter distance and is located on or close to the fixture itself.

The term "floor plan" in retailing refers to:

The two basic types of merchandise presentation are:

The space productivity index compares the operating cost of a particular category to its space utilized.

The first step when developing a floor plan is:

Because it is important to always have the correct stock on hand,the amount of space being devoted to the back room has increased in recent years.

What psychological factors should be considered when merchandising stores?

A space productivity index:

The space-productivity index is a decision-making formula,not just a tool to help management make decisions.

Successful retailers place merchandise randomly throughout the store.

The spine layout is heavily used by medium-sized specialty stores.

_____ and _____ are the two primary objectives of the store environment.

The most familiar example of the grid layout is a(n):

Setting and presentation are now critical factors in serving the customer.

Describe the process a retailer would go through to effectively plan its store.What are the five basic types of space needed by retailers?

Which element of the store's environment is concerned with the store's exterior design,ambience,and lighting.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Managing People

Filters

_ and _ are the two primary objectives of the store environment.