Question 1

Which of the following statements regarding current U.S.population trends is correct?

Accepted Answer

A)  The baby boomers are now moving into their 30s and 40s. 
B)  The country's total population is expected to grow at a faster rate in the next 10 years than in the previous 20 years. 
C)  Americans change their residences about a four times in their lifetime. 
D)  Most of the U.S. population resides in secondary markets, areas with populations less than 50,000. 
E)  Between 2000 and 2007 the eight fastest-growing states were all in the West and the South. 
A)  The baby boomers are now moving into their 30s and 40s. 
B)  The country's total population is expected to grow at a faster rate in the next 10 years than in the previous 20 years. 
C)  Americans change their residences about a four times in their lifetime. 
D)  Most of the U.S. population resides in secondary markets, areas with populations less than 50,000. 
E)  Between 2000 and 2007 the eight fastest-growing states were all in the West and the South.

Question 2

_____ is the dividing of a heterogeneous consumer population into smaller,more homogeneous groups based on their characteristics.

Accepted Answer

A)  Target marketing 
B)  Customer satisfaction 
C)  Market segmentation 
D)  Customer services 
E)  Operations management 
A)  Target marketing 
B)  Customer satisfaction 
C)  Market segmentation 
D)  Customer services 
E)  Operations management

Question 3

Stimulus refers to a cue that is external to the individual or a drive that is internal to the individual.

Accepted Answer

A) True 
 B)False

Question 4

Growth opportunities for domestic retailers in the coming years should be the greatest in the West and South,since these regions of the country have experienced the largest growth over the past 200 years.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements about the implications for retailers of urban centers is false?

Accepted Answer

A)  During the past decade, retail activity has grown rapidly in secondary markets. 
B)  Recent shifts in consumer population patterns have resulted in an increase for downtown retail activity. 
C)  Secondary markets are attractive because of the low level of retail competition. 
D)  Sales increases in freestanding suburban locations have more than offset any decline in retail activity. 
E)  As MSAs have begun to stabilize, secondary markets have become more attractive. 
A)  During the past decade, retail activity has grown rapidly in secondary markets. 
B)  Recent shifts in consumer population patterns have resulted in an increase for downtown retail activity. 
C)  Secondary markets are attractive because of the low level of retail competition. 
D)  Sales increases in freestanding suburban locations have more than offset any decline in retail activity. 
E)  As MSAs have begun to stabilize, secondary markets have become more attractive.

Question 6

The "graying of America" phenomenon refers to the fact that consumers' ethnicities are becoming blurred as immigration to the United States continues to increase.

Accepted Answer

A) True 
 B)False

Question 7

The age distribution of the U.S.population is changing.

Accepted Answer

A) True 
 B)False

Question 8

The _____ is a relatively new phenomenon that describes the recent trend of children returning to live with their parents after having already moved out for what they thought was a permanent move.

Accepted Answer

A)  nesting effect 
B)  return effect 
C)  multi generational effect 
D)  sandwich generational effect 
E)  boomerang effect 
A)  nesting effect 
B)  return effect 
C)  multi generational effect 
D)  sandwich generational effect 
E)  boomerang effect

Question 9

_____ include(s)age distributions,geographic trends,and ethnic makeup.

Accepted Answer

A)  Population variables 
B)  Demographics 
C)  Target marketing 
D)  Micromarketing 
E)  Grey marketing 
A)  Population variables 
B)  Demographics 
C)  Target marketing 
D)  Micromarketing 
E)  Grey marketing

Question 10

When a consumer has a strong preference for either the brand or the store but not both he/she will engage in:

Accepted Answer

A)  decelerated problem solving. 
B)  habitual problem solving. 
C)  limited problem solving. 
D)  extended problem solving. 
E)  tertiary problem solving. 
A)  decelerated problem solving. 
B)  habitual problem solving. 
C)  limited problem solving. 
D)  extended problem solving. 
E)  tertiary problem solving.

Question 11

Customer satisfaction is important to retailers for the following reason:

Accepted Answer

A)  Customer satisfaction is an integral part of the retailers mission statement and must be constantly assessed. 
B)  It costs the average retailer five times as much money to get a new customer into the store as it does to make a sale to current customers. 
C)  Customer satisfaction has a direct impact on customer segments. 
D)  Population, social and economic trends are crucial to a customers overall shopping experience. 
E)  Satisfied customers will positively affect market segmentation. 
A)  Customer satisfaction is an integral part of the retailers mission statement and must be constantly assessed. 
B)  It costs the average retailer five times as much money to get a new customer into the store as it does to make a sale to current customers. 
C)  Customer satisfaction has a direct impact on customer segments. 
D)  Population, social and economic trends are crucial to a customers overall shopping experience. 
E)  Satisfied customers will positively affect market segmentation.

Question 12

When a consumer has a strong retailer preference and a strong brand preference he/she typically engages in habitual problem solving.

Accepted Answer

A) True 
 B)False

Question 13

How does consumer preference for retailer and brand influence a consumer's problem solving?

Accepted Answer

The amount of problem-solving activity c

Question 14

How has the general makeup of the American households changed the retail strategies employed today? Discuss in detail the impact that divorce has had on retailers.

Accepted Answer

Today,the combination of so-called home-

Question 15

The easiest way for a retailer to differentiate itself in the eyes of consumers is to use market segmentation to break up America's homogeneous markets into more heterogeneous population bases.

Accepted Answer

A) True 
 B)False

Question 16

The average American is more likely to move than someone in England or France.

Accepted Answer

A) True 
 B)False

Question 17

The physiologically-based stimulus to stay warm in the cold is an example of a:

Accepted Answer

A)  cue. 
B)  drive. 
C)  goal. 
D)  want. 
E)  demand. 
A)  cue. 
B)  drive. 
C)  goal. 
D)  want. 
E)  demand.

Question 18

The increasing divorce rate is bad for retailers as singles stimulate lower retail sales,especially for durable,household goods.

Accepted Answer

A) True 
 B)False

Question 19

When retailers use education to segment the marketplace,they often over look millions of Americans over age 25 who have some college experience but no degree.

Accepted Answer

A) True 
 B)False

Question 20

Brand aspirationals are wealthier shoppers who love deals.

Accepted Answer

A) True 
 B)False

Which of the following statements regarding current U.S.population trends is correct?

_____ is the dividing of a heterogeneous consumer population into smaller,more homogeneous groups based on their characteristics.

Stimulus refers to a cue that is external to the individual or a drive that is internal to the individual.

Growth opportunities for domestic retailers in the coming years should be the greatest in the West and South,since these regions of the country have experienced the largest growth over the past 200 years.

Which of the following statements about the implications for retailers of urban centers is false?

The "graying of America" phenomenon refers to the fact that consumers' ethnicities are becoming blurred as immigration to the United States continues to increase.

The age distribution of the U.S.population is changing.

The _____ is a relatively new phenomenon that describes the recent trend of children returning to live with their parents after having already moved out for what they thought was a permanent move.

_____ include(s)age distributions,geographic trends,and ethnic makeup.

When a consumer has a strong preference for either the brand or the store but not both he/she will engage in:

Customer satisfaction is important to retailers for the following reason:

When a consumer has a strong retailer preference and a strong brand preference he/she typically engages in habitual problem solving.

How does consumer preference for retailer and brand influence a consumer's problem solving?

How has the general makeup of the American households changed the retail strategies employed today? Discuss in detail the impact that divorce has had on retailers.

The easiest way for a retailer to differentiate itself in the eyes of consumers is to use market segmentation to break up America's homogeneous markets into more heterogeneous population bases.

The average American is more likely to move than someone in England or France.

The physiologically-based stimulus to stay warm in the cold is an example of a:

The increasing divorce rate is bad for retailers as singles stimulate lower retail sales,especially for durable,household goods.

When retailers use education to segment the marketplace,they often over look millions of Americans over age 25 who have some college experience but no degree.

Brand aspirationals are wealthier shoppers who love deals.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Managing People

Filters

Exam 3: Retail Customers

Which of the following statements regarding current U.S.population trends is correct?

_____ is the dividing of a heterogeneous consumer population into smaller,more homogeneous groups based on their characteristics.

Stimulus refers to a cue that is external to the individual or a drive that is internal to the individual.

Growth opportunities for domestic retailers in the coming years should be the greatest in the West and South,since these regions of the country have experienced the largest growth over the past 200 years.

Which of the following statements about the implications for retailers of urban centers is false?

The "graying of America" phenomenon refers to the fact that consumers' ethnicities are becoming blurred as immigration to the United States continues to increase.

The age distribution of the U.S.population is changing.

The _____ is a relatively new phenomenon that describes the recent trend of children returning to live with their parents after having already moved out for what they thought was a permanent move.

_____ include(s)age distributions,geographic trends,and ethnic makeup.

When a consumer has a strong preference for either the brand or the store but not both he/she will engage in:

Customer satisfaction is important to retailers for the following reason:

When a consumer has a strong retailer preference and a strong brand preference he/she typically engages in habitual problem solving.

How does consumer preference for retailer and brand influence a consumer's problem solving?

How has the general makeup of the American households changed the retail strategies employed today? Discuss in detail the impact that divorce has had on retailers.

The easiest way for a retailer to differentiate itself in the eyes of consumers is to use market segmentation to break up America's homogeneous markets into more heterogeneous population bases.

The average American is more likely to move than someone in England or France.

The physiologically-based stimulus to stay warm in the cold is an example of a:

The increasing divorce rate is bad for retailers as singles stimulate lower retail sales,especially for durable,household goods.

When retailers use education to segment the marketplace,they often over look millions of Americans over age 25 who have some college experience but no degree.

Brand aspirationals are wealthier shoppers who love deals.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Managing People

Filters