Exam 3: Retail Customers

The trend of people living alone,which has increased by 35 percent between 1990 and 2007,is due to all of the following EXCEPT:

As long as there is a lack of spending power,the ability of ACSI alone to predict consumer spending will be limited.

Which age group,by its very nature,is acquisition oriented?

The set of _____ refer to the characteristics of the store and its products and services.

Disposable income is discretionary income minus the money needed for necessities to sustain life,such as minimal housing,minimal food,and minimal clothing.

Baby busters were born between the years:

_____ refers to American households that are made up of married couples,with each partner earning an income,and who do not have children.

Which of the following is the single most reliable indicator of a person's income potential,attitudes,and spending habits?

It costs the average retailer two times as much money to get a new customer into its store as it does to retain a current customer.

The "wealth effect" claims that for every $100 of additional wealth generated in an individual's stock market holdings,the individual will spend $10 (10 percent).

Gen Y consumers were born between the years:

The fact that seniors are the most homogeneous group in the marketplace makes targeting stores and retail services to them easier.

Identify the correct statement about extended problem solving.

The majority of the U.S.population growth is expected to be the result of immigration.

Retailers have enjoyed continued sales growth over the past decade due to the spending rather than saving mindset of the consumer.

When all three generations (parents,grandparents,and children)of a family are under the same roof,it is often referred to as a:

The level of one's desire to resolve a particular problem depends on the magnitude of the gap between the consumer's desired and actual states,and the importance of the problem.

The transaction services offered by a retailer influence the ease with which a transaction can be completed once the customer attempts to make a purchase.

Gen Y consumers,who are also called echo boomers,are those born between the years 1978-1994.

U.S.families today are having more children than they have had historically.