Question 1

When a consumer has a strong retailer preference and strong brand preference,he/she will engage in:

Accepted Answer

A)  decelerated problem solving. 
B)  habitual problem solving. 
C)  limited problem solving. 
D)  extended problem solving. 
E)  tertiary problem solving. 
A)  decelerated problem solving. 
B)  habitual problem solving. 
C)  limited problem solving. 
D)  extended problem solving. 
E)  tertiary problem solving.

Question 2

In addition to altering the types of products offered to these aging segments of the population,retailers will also need to shift the types of services provided if they are to gain the consumers' dollar.

Accepted Answer

A) True 
 B)False

Question 3

Chain stores have an advantage over locally owned,non-chain retailers in that as Americans move more often,and they are more likely to shop at the national chains with whose names they are familiar.

Accepted Answer

A) True 
 B)False

Question 4

A _____ is any object or phenomenon in the environment that is capable of eliciting a response.

Accepted Answer

A)  stimulus 
B)  drive 
C)  cue 
D)  need 
E)  want 
A)  stimulus 
B)  drive 
C)  cue 
D)  need 
E)  want

Question 5

Walmart's Supercenters that serve people with low incomes who are obsessed with names such as KitchenAid,belong to which general market segment?

Accepted Answer

A)  Price-sensitive affluents 
B)  Brand aspirationals 
C)  Value-price shoppers 
D)  One-stop shoppers 
E)  Conscientious objectors 
A)  Price-sensitive affluents 
B)  Brand aspirationals 
C)  Value-price shoppers 
D)  One-stop shoppers 
E)  Conscientious objectors

Question 6

Active information gathering occurs only when a consumer defines a specific attribute set of a store and product characteristics.

Accepted Answer

A) True 
 B)False

Question 7

Common services provided by retailers,such as alterations,free delivery,bridal registries,check cashing,credit,short check-out lines,and gift wrapping,are not actually the merchandise or service offered for sale.

Accepted Answer

A) True 
 B)False

Question 8

Secondary markets can be described as:

Accepted Answer

A)  metropolitan areas with a population of 50,000 or more. 
B)  concentrated ethnic population spots in urban areas. 
C)  communities with populations of less than 50,000. 
D)  bedroom communities outside of major cities. 
E)  inner-city areas with populations between 30,000 and 70,000. 
A)  metropolitan areas with a population of 50,000 or more. 
B)  concentrated ethnic population spots in urban areas. 
C)  communities with populations of less than 50,000. 
D)  bedroom communities outside of major cities. 
E)  inner-city areas with populations between 30,000 and 70,000.

Question 9

Consumers who are between the age of 8 to 14 are known as:

Accepted Answer

A)  Gen Xers 
B)  Boomers. 
C)  Gen Yers. 
D)  Teen- agers. 
E)  Tweeners 
A)  Gen Xers 
B)  Boomers. 
C)  Gen Yers. 
D)  Teen- agers. 
E)  Tweeners

Question 10

Although older consumers tend to be more skeptical and less interested in shopping,retailers who ignore boomers are limiting their success.

Accepted Answer

A) True 
 B)False

Question 11

Married couples are one of the slowest-growing household types not only in this country but also worldwide.

Accepted Answer

A) True 
 B)False

Question 12

Twenty-five percent of households rarely pay off their credit card balance.

Accepted Answer

A) True 
 B)False

Question 13

Post-purchase resentment:

Accepted Answer

A)  usually only has short-term negative consequences for the retailer. 
B)  cannot be fixed. 
C)  is easily detected. 
D)  is often transferred from the product to the retailer where it was purchased. 
E)  only occurs after the evaluation stage. 
A)  usually only has short-term negative consequences for the retailer. 
B)  cannot be fixed. 
C)  is easily detected. 
D)  is often transferred from the product to the retailer where it was purchased. 
E)  only occurs after the evaluation stage.

Question 14

In terms of their attitudes,baby boomers tend to be more pessimistic,while Gen Xers tend to be more optimistic,and Gen Yers more realistic.

Accepted Answer

A) True 
 B)False

Question 15

Secondary markets have become attractive to retailers because,among other factors,they have lower labor costs.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements about divorce is FALSE?

Accepted Answer

A)  Retail purchases may be stimulated as a new household is created. 
B)  Time may become an even more critical factor in shopping decisions for the individuals involved. 
C)  Since 1960, the divorce rate in the U.S. has increased by 250 percent. 
D)  As women's wages rose, it became more profitable for them to enter the labor force; as a result, spouses have become less dependent on each other, and the divorce rate has increased. 
E)  Divorce, while creating new households, does not actually stimulate any new retail purchasing. 
A)  Retail purchases may be stimulated as a new household is created. 
B)  Time may become an even more critical factor in shopping decisions for the individuals involved. 
C)  Since 1960, the divorce rate in the U.S. has increased by 250 percent. 
D)  As women's wages rose, it became more profitable for them to enter the labor force; as a result, spouses have become less dependent on each other, and the divorce rate has increased. 
E)  Divorce, while creating new households, does not actually stimulate any new retail purchasing.

Question 17

Which of the following statements about the mobility of U.S.consumers is true?

Accepted Answer

A)  As a rule, consumers are born, raised, married, widowed, and die in the same city or immediate geographic area. 
B)  Consumers change their residence 2-4 times in a lifetime. 
C)  American consumers' rate of mobility is more than that of the British or French. 
D)  A major factor for consumers' heightened mobility is the country's marriage rate. 
E)  Retailers should plan on the fact that the country's mobility will begin to decrease. 
A)  As a rule, consumers are born, raised, married, widowed, and die in the same city or immediate geographic area. 
B)  Consumers change their residence 2-4 times in a lifetime. 
C)  American consumers' rate of mobility is more than that of the British or French. 
D)  A major factor for consumers' heightened mobility is the country's marriage rate. 
E)  Retailers should plan on the fact that the country's mobility will begin to decrease.

Question 18

A cue refers to a motivating force that directs an individual's shopping behavior.

Accepted Answer

A) True 
 B)False

Question 19

Regarding women in the labor force,retailers should:

Accepted Answer

A)  realize that full-time, working women tend to do more in-home shopping than any other group. 
B)  remember that special services are more important than price in capturing the time-pressed shopper's store loyalty. 
C)  realize that price is the most important factor in determining store selection. 
D)  remember that this segment works hard during the week and wants to enjoy the weekend; thus, retailers should avoid having weekend sales. 
E)  realize that household incomes for dual wage earner-couples are falling in comparison to other households; thus, retailers should ignore this market. 
A)  realize that full-time, working women tend to do more in-home shopping than any other group. 
B)  remember that special services are more important than price in capturing the time-pressed shopper's store loyalty. 
C)  realize that price is the most important factor in determining store selection. 
D)  remember that this segment works hard during the week and wants to enjoy the weekend; thus, retailers should avoid having weekend sales. 
E)  realize that household incomes for dual wage earner-couples are falling in comparison to other households; thus, retailers should ignore this market.

Question 20

Which of the following statements about Gen Yers is false?

Accepted Answer

A)  They are concerned with how the product makes them appear and less concerned about the shopping process. 
B)  These antifashion and antiestablishment consumers do not want entertainment or events when they shop. 
C)  Gen Yers seem to be turned off by promotions that do not take them seriously. 
D)  Some banks have lured Gen Yers with online user friendliness whereby they can drag money from one account to another all on the same screen. 
E)  Realizing the Yers' interests, many banks are allowing their customers to set their own rules for transferring funds into savings accounts. 
A)  They are concerned with how the product makes them appear and less concerned about the shopping process. 
B)  These antifashion and antiestablishment consumers do not want entertainment or events when they shop. 
C)  Gen Yers seem to be turned off by promotions that do not take them seriously. 
D)  Some banks have lured Gen Yers with online user friendliness whereby they can drag money from one account to another all on the same screen. 
E)  Realizing the Yers' interests, many banks are allowing their customers to set their own rules for transferring funds into savings accounts.

When a consumer has a strong retailer preference and strong brand preference,he/she will engage in:

In addition to altering the types of products offered to these aging segments of the population,retailers will also need to shift the types of services provided if they are to gain the consumers' dollar.

Chain stores have an advantage over locally owned,non-chain retailers in that as Americans move more often,and they are more likely to shop at the national chains with whose names they are familiar.

A _____ is any object or phenomenon in the environment that is capable of eliciting a response.

Walmart's Supercenters that serve people with low incomes who are obsessed with names such as KitchenAid,belong to which general market segment?

Active information gathering occurs only when a consumer defines a specific attribute set of a store and product characteristics.

Common services provided by retailers,such as alterations,free delivery,bridal registries,check cashing,credit,short check-out lines,and gift wrapping,are not actually the merchandise or service offered for sale.

Secondary markets can be described as:

Consumers who are between the age of 8 to 14 are known as:

Although older consumers tend to be more skeptical and less interested in shopping,retailers who ignore boomers are limiting their success.

Married couples are one of the slowest-growing household types not only in this country but also worldwide.

Twenty-five percent of households rarely pay off their credit card balance.

Post-purchase resentment:

In terms of their attitudes,baby boomers tend to be more pessimistic,while Gen Xers tend to be more optimistic,and Gen Yers more realistic.

Secondary markets have become attractive to retailers because,among other factors,they have lower labor costs.

Which of the following statements about divorce is FALSE?

Which of the following statements about the mobility of U.S.consumers is true?

A cue refers to a motivating force that directs an individual's shopping behavior.

Regarding women in the labor force,retailers should:

Which of the following statements about Gen Yers is false?

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Managing People

Filters

Exam 3: Retail Customers

When a consumer has a strong retailer preference and strong brand preference,he/she will engage in:

In addition to altering the types of products offered to these aging segments of the population,retailers will also need to shift the types of services provided if they are to gain the consumers' dollar.

Chain stores have an advantage over locally owned,non-chain retailers in that as Americans move more often,and they are more likely to shop at the national chains with whose names they are familiar.

A _____ is any object or phenomenon in the environment that is capable of eliciting a response.

Walmart's Supercenters that serve people with low incomes who are obsessed with names such as KitchenAid,belong to which general market segment?

Active information gathering occurs only when a consumer defines a specific attribute set of a store and product characteristics.

Common services provided by retailers,such as alterations,free delivery,bridal registries,check cashing,credit,short check-out lines,and gift wrapping,are not actually the merchandise or service offered for sale.

Secondary markets can be described as:

Consumers who are between the age of 8 to 14 are known as:

Although older consumers tend to be more skeptical and less interested in shopping,retailers who ignore boomers are limiting their success.

Married couples are one of the slowest-growing household types not only in this country but also worldwide.

Twenty-five percent of households rarely pay off their credit card balance.

Post-purchase resentment:

In terms of their attitudes,baby boomers tend to be more pessimistic,while Gen Xers tend to be more optimistic,and Gen Yers more realistic.

Secondary markets have become attractive to retailers because,among other factors,they have lower labor costs.

Which of the following statements about divorce is FALSE?

Which of the following statements about the mobility of U.S.consumers is true?

A cue refers to a motivating force that directs an individual's shopping behavior.

Regarding women in the labor force,retailers should:

Which of the following statements about Gen Yers is false?

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Managing People

Filters