Question 1

When a consumer has a strong retailer preference and a weak brand preference he/she typically engages in limited problem solving.

Accepted Answer

A) True 
 B)False

Question 2

The process of dividing the total market into smaller,more heterogeneous segments is called market segmentation.

Accepted Answer

A) True 
 B)False

Question 3

The term "minority" (minority population)is likely to have a very different meaning in the next few decades.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following statements applies to members of the college-educated market?

Accepted Answer

A)  They are especially watchful of price, quality, and advertised claims. 
B)  The size of this group is expected to undergo a substantial decrease in the next decade. 
C)  They are less sophisticated, discriminating and more dependent than other consumers of their age and income level, when making retail purchases. 
D)  With the advent of the Internet, they will have no need for in-store salespeople. 
E)  Their buying behaviors do not differ from those of other consumers of their same age who are not college educated. 
A)  They are especially watchful of price, quality, and advertised claims. 
B)  The size of this group is expected to undergo a substantial decrease in the next decade. 
C)  They are less sophisticated, discriminating and more dependent than other consumers of their age and income level, when making retail purchases. 
D)  With the advent of the Internet, they will have no need for in-store salespeople. 
E)  Their buying behaviors do not differ from those of other consumers of their same age who are not college educated.

Question 5

Mobile consumers,after moving:

Accepted Answer

A)  must locate new sources for food, clothing, household goods, and recreation. 
B)  are not an attractive market opportunity for retailers since they move every few years. 
C)  tend to continue to make major purchases at their old location. 
D)  generally have moved outside of their current county but within their state. 
E)  have little impact on local retail conditions. 
A)  must locate new sources for food, clothing, household goods, and recreation. 
B)  are not an attractive market opportunity for retailers since they move every few years. 
C)  tend to continue to make major purchases at their old location. 
D)  generally have moved outside of their current county but within their state. 
E)  have little impact on local retail conditions.

Question 6

A big problem for retailers is that people are finding less meaning in their work and are less loyal to their employers.

Accepted Answer

A) True 
 B)False

Question 7

A _____ refers to a cue that is external to the individual or a drive that is internal to the individual.

Accepted Answer

A)  demand 
B)  need 
C)  stimulus 
D)  want 
E)  necessity 
A)  demand 
B)  need 
C)  stimulus 
D)  want 
E)  necessity

Question 8

Micromarketing is the tailoring of merchandise in each store to the preference of its neighborhood.

Accepted Answer

A) True 
 B)False

Question 9

Gen Xers and Gen Yers are different in age but significantly similar in their buying behavior.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements about the makeup of the American household is FALSE?

Accepted Answer

A)  Household growth and consumer demand go together. 
B)  The number of households without children has decreased in recent years. 
C)  The retailer, like the social scientist, has little knowledge of how joint decision making occurs or does not occur in households of unmarried adults. 
D)  The number of unmarried couples has increased in recent years. 
E)  Seventy-five percent of American households are not directly concerned about back-to-school sales and other family-oriented retail activities. 
A)  Household growth and consumer demand go together. 
B)  The number of households without children has decreased in recent years. 
C)  The retailer, like the social scientist, has little knowledge of how joint decision making occurs or does not occur in households of unmarried adults. 
D)  The number of unmarried couples has increased in recent years. 
E)  Seventy-five percent of American households are not directly concerned about back-to-school sales and other family-oriented retail activities.

Question 11

_____ include(s)the activities the retailer performs that influence (1)the ease with which a potential customer can shop or learn about the store's offering,(2)the ease with which a transaction can be completed once the customer attempts to make a purchase,and (3)the customer's satisfaction with the purchase.

Accepted Answer

A)  Customer services 
B)  Customer satisfaction 
C)  Segmentation analysis 
D)  Transaction verification 
E)  Posttransaction satisfaction 
A)  Customer services 
B)  Customer satisfaction 
C)  Segmentation analysis 
D)  Transaction verification 
E)  Posttransaction satisfaction

Question 12

While driving across town,you notice that your car's gas tank is almost empty.The situation in which your desired state departs sufficiently from your actual state is termed:

Accepted Answer

A)  need recognition. 
B)  problem recognition. 
C)  habitual problem solving. 
D)  want. 
E)  extended problem solving. 
A)  need recognition. 
B)  problem recognition. 
C)  habitual problem solving. 
D)  want. 
E)  extended problem solving.

Question 13

Problem recognition occurs when the consumer's desired state converges with their actual state.

Accepted Answer

A) True 
 B)False

Question 14

When a consumer has a weak retailer preference and a strong brand preference he/she typically engages in extended problem solving.

Accepted Answer

A) True 
 B)False

Question 15

Retail experts are finding that it is difficult to sell to older Americans because this segment:

Accepted Answer

A)  is shrinking as a percentage of the total population. 
B)  is skeptical and uninterested in shopping. 
C)  barely has enough money to support its current standard of living. 
D)  is too busy paying off mortgages and car loans. 
E)  is behaving just like its parents did 20 years before. 
A)  is shrinking as a percentage of the total population. 
B)  is skeptical and uninterested in shopping. 
C)  barely has enough money to support its current standard of living. 
D)  is too busy paying off mortgages and car loans. 
E)  is behaving just like its parents did 20 years before.

Question 16

Which of the following categories,who were between ages 30 and 42 in 2007,has been the most educated generation ever?

Accepted Answer

A)  Baby Boomers 
B)  The Millennium Generation 
C)  Gen Xers 
D)  The Silent Generation 
E)  Gen Yers 
A)  Baby Boomers 
B)  The Millennium Generation 
C)  Gen Xers 
D)  The Silent Generation 
E)  Gen Yers

Question 17

As a rule,most retailers do not try to serve all possible customer types.With one possible exception,retailers seek to segment the total market into smaller,more homogeneous segments.What type of retailer is this possible exception?

Accepted Answer

A)  Discounters 
B)  Convenience stores 
C)  Supermarkets 
D)  High fashion apparel stores 
E)  Fast-food restaurants 
A)  Discounters 
B)  Convenience stores 
C)  Supermarkets 
D)  High fashion apparel stores 
E)  Fast-food restaurants

Question 18

Which of the following statements about the changing nature of work impacting retailers is false?

Accepted Answer

A)  For entry-level personnel in retailing, turnover approaches 75 percent or more per year. 
B)  One major opportunity for retailers is employing home-based workers. 
C)  Because people are finding more meaning in their work, they are more loyal to their employers. 
D)  Disabled workers may represent a previously untapped pool of talent for the retailer. 
E)  Retailers need to find ways to enrich job experiences and lower turnover. 
A)  For entry-level personnel in retailing, turnover approaches 75 percent or more per year. 
B)  One major opportunity for retailers is employing home-based workers. 
C)  Because people are finding more meaning in their work, they are more loyal to their employers. 
D)  Disabled workers may represent a previously untapped pool of talent for the retailer. 
E)  Retailers need to find ways to enrich job experiences and lower turnover.

Question 19

Which of the following statements about metropolitan statistical areas (MSAs)is true?

Accepted Answer

A)  In the past, the migration to MSAs was directed more toward central city areas than suburban areas. 
B)  They are urban areas based around a core city with a population of 10,000 to 49,999. 
C)  The proportion of the population residing in these cities has increased dramatically, from 54 percent in 1950 to 90 percent today. 
D)  They are freestanding urban areas with populations in excess of 50,000. 
E)  The urban or metropolitan population does not vary considerably by state. 
A)  In the past, the migration to MSAs was directed more toward central city areas than suburban areas. 
B)  They are urban areas based around a core city with a population of 10,000 to 49,999. 
C)  The proportion of the population residing in these cities has increased dramatically, from 54 percent in 1950 to 90 percent today. 
D)  They are freestanding urban areas with populations in excess of 50,000. 
E)  The urban or metropolitan population does not vary considerably by state.

Question 20

Generation Yers were the first to grow up with the Internet in its developed form.

Accepted Answer

A) True 
 B)False

When a consumer has a strong retailer preference and a weak brand preference he/she typically engages in limited problem solving.

The process of dividing the total market into smaller,more heterogeneous segments is called market segmentation.

The term "minority" (minority population)is likely to have a very different meaning in the next few decades.

Which of the following statements applies to members of the college-educated market?

Mobile consumers,after moving:

A big problem for retailers is that people are finding less meaning in their work and are less loyal to their employers.

A _____ refers to a cue that is external to the individual or a drive that is internal to the individual.

Micromarketing is the tailoring of merchandise in each store to the preference of its neighborhood.

Gen Xers and Gen Yers are different in age but significantly similar in their buying behavior.

Which of the following statements about the makeup of the American household is FALSE?

While driving across town,you notice that your car's gas tank is almost empty.The situation in which your desired state departs sufficiently from your actual state is termed:

Problem recognition occurs when the consumer's desired state converges with their actual state.

When a consumer has a weak retailer preference and a strong brand preference he/she typically engages in extended problem solving.

Retail experts are finding that it is difficult to sell to older Americans because this segment:

Which of the following categories,who were between ages 30 and 42 in 2007,has been the most educated generation ever?

As a rule,most retailers do not try to serve all possible customer types.With one possible exception,retailers seek to segment the total market into smaller,more homogeneous segments.What type of retailer is this possible exception?

Which of the following statements about the changing nature of work impacting retailers is false?

Which of the following statements about metropolitan statistical areas (MSAs)is true?

Generation Yers were the first to grow up with the Internet in its developed form.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Managing People

Filters

Exam 3: Retail Customers

When a consumer has a strong retailer preference and a weak brand preference he/she typically engages in limited problem solving.

The process of dividing the total market into smaller,more heterogeneous segments is called market segmentation.

The term "minority" (minority population)is likely to have a very different meaning in the next few decades.

Which of the following statements applies to members of the college-educated market?

Mobile consumers,after moving:

A big problem for retailers is that people are finding less meaning in their work and are less loyal to their employers.

A _____ refers to a cue that is external to the individual or a drive that is internal to the individual.

Micromarketing is the tailoring of merchandise in each store to the preference of its neighborhood.

Gen Xers and Gen Yers are different in age but significantly similar in their buying behavior.

Which of the following statements about the makeup of the American household is FALSE?

While driving across town,you notice that your car's gas tank is almost empty.The situation in which your desired state departs sufficiently from your actual state is termed:

Problem recognition occurs when the consumer's desired state converges with their actual state.

When a consumer has a weak retailer preference and a strong brand preference he/she typically engages in extended problem solving.

Retail experts are finding that it is difficult to sell to older Americans because this segment:

Which of the following categories,who were between ages 30 and 42 in 2007,has been the most educated generation ever?

As a rule,most retailers do not try to serve all possible customer types.With one possible exception,retailers seek to segment the total market into smaller,more homogeneous segments.What type of retailer is this possible exception?

Which of the following statements about the changing nature of work impacting retailers is false?

Which of the following statements about metropolitan statistical areas (MSAs)is true?

Generation Yers were the first to grow up with the Internet in its developed form.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Managing People

Filters