Customer Satisfaction Is Important to Retailers for the Following Reason

Customer satisfaction is important to retailers for the following reason:

A) Customer satisfaction is an integral part of the retailers mission statement and must be constantly assessed.
B) It costs the average retailer five times as much money to get a new customer into the store as it does to make a sale to current customers.
C) Customer satisfaction has a direct impact on customer segments.
D) Population, social and economic trends are crucial to a customers overall shopping experience.
E) Satisfied customers will positively affect market segmentation.

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