Exam 9: Marketing Segmentation, Targeting, and Positioning

Match each item to the statement or sentence listed below. a.target market b.market segmentation c.cohort effect d.census metropolitan area (CMA) e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.80/20 principle o.psychographic segmentation p.geographic information system (GIS) q.positioning r.geographic segmentation s.business product t.mass marketing -A(n) _____ is a specific segment of consumers or businesses that are most likely to purchase a company's product.

In addition to population and geography, a researcher might combine other indicators to segment markets geographically. Which of the following indicators would marketers be least likely to use?

What strategy is sometimes referred to as mass marketing?

When analyzing the toothpaste market, there are products that control tartar, fight cavities, freshen breath, and whiten teeth. It is correct to say the toothpaste market is utilizing product positioning.

In the context of the VALS framework, "strivers" are a group of consumers who value duty and tradition more compared to other groups and are more likely to be women than men.

Match each item to the statement or sentence listed below. a.target market b.market segmentation c.cohort effect d.census metropolitan area (CMA) e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.80/20 principle o.psychographic segmentation p.geographic information system (GIS) q.positioning r.geographic segmentation s.business product t.mass marketing -A geographic area that generates 40 percent to 80 percent of a company's sales is called a(n) _____.

Psychographic profiles do not cross national boundaries.

What is the group born between 1966 and 1981, now generally in their 30s to 40s, often referred to as?

Discuss the differences between the business and consumer product markets.

A marketer segmenting by family life cycle will focus on age as the major determinant of consumer purchases.

What positioning strategy would use the slogan "You don't pay more, you get more"?

By identifying, evaluating, and selecting a target market to pursue, marketers are able to develop more efficient and effective marketing strategies.

What does age segmentation tell a researcher about marketing opportunities? List the major age segments, and describe the buying characteristics of each segment.

Ford Motor Company surveyed 10,000 customers to analyze their needs and preferences in automobiles. At the end of the survey, respondents were asked to provide demographic information, including age. Responses concerning preferences were strikingly similar for each group within a specific five-year age range. What is this a result of?

Targeting a large number of small, niche markets can be an expensive, complex, and inefficient marketing strategy.

Match each item to the statement or sentence listed below. a.target market b.market segmentation c.cohort effect d.census metropolitan area (CMA) e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.80/20 principle o.psychographic segmentation p.geographic information system (GIS) q.positioning r.geographic segmentation s.business product t.mass marketing -The _____ occurs when a generation of individuals is impacted by current events during the formative years of 17 to 22.

In the process of market segmentation, what is the next step once market potential has been estimated?

One product class that has been successful with undifferentiated marketing strategies has been magazines.

A marketer that is interested in finding out the lifestyle profile of the consumers in its target market would find demographic segmentation tools the most useful.

Match each item to the statement or sentence listed below. a.target market b.market segmentation c.cohort effect d.census metropolitan area (CMA) e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.80/20 principle o.psychographic segmentation p.geographic information system (GIS) q.positioning r.geographic segmentation s.business product t.mass marketing -The practice of dividing an overall market into homogeneous groups based on the location is called _____.